The document outlines the business plan for a plant-growing device called Epico. It identifies opportunities in the growing indoor plant and children's education markets. The business model involves selling the Epico device and generating recurring revenue from in-app purchases and ads. The strategy is to brand Epico as an affordable and informative option compared to competitors. Financial projections estimate the company will break even within a year and earn over $100,000 in net income. The product will be a small, Bluetooth-enabled device that senses a plant's needs using image and sensor technologies.

1. Epico F U N A R P L A N T G R O W I N G

2. Contents
P A R T 1.
O P P O R T U N I T Y
I D E N T I F I C A T I O N
P A R T 2.
B U S I N E S S M O D E L &
S T R A T E G Y
P A R T 3.
P R O D U C T D E S I G N

3. P A R T 1
Opportunity
Identification

4. Target 1.
100%
299%
LAST YEAR THIS YEAR
ANNUALSALES OF
AIR-PURIFYING PLANTS
77%
199%
Electronic Air Purifier Air PurifyingPlants
Cf. ELECTRONIC AIR PURIFIER
INTHE SAME PERIOD
<
PERCEIVED THREAT
OFATMOSPHERIC
MICRODUST
96.7%
O P P O R T U N I T Y I D E N T I F I C A T I O N
FAMILIES WHO ARE INTERESTED IN BUYING AIR-PURIFYING PLANTS & “PLANTERIOR”
G-MarketReport(2017) Trendmonitor.co.kr(2017)

5. Target 2 .
O P P O R T U N I T Y I D E N T I F I C A T I O N
PARENTS WHO WANT TO EDUCATE PLANT-GROWING TO THEIR KIDS IN A FUN WAY
1 BOOKS 15.1%
2 STROLLER 9.7%
3 WALKER 7.5%
4 CAR SEAT 7.4%
5 CLOTHES 6.3%
6 TOYS 6.2%
11.2%
12.5%
18.5%
2014 2015 2016
ANNUAL SALES INCREASE OF CHILDREN’S
PRODUCTS,
HYUNDAI DEPT. STORE
1.2
2.4
2009 2015
‘KIDS’ INDUSTRY MARKET SIZE
(TRILLION WON)
“IDON’T MIND SPENDING BIGGER
SUMS OFMONEY FOR MYCHILD”
63.7%
ITEMS THAT PARENTS
ECONOMIZED MOST, 2016
MinistryofGenderEqualityandfamily
child careculturesurvey(2016)
Hyundaidept.store
Marketresearch(2016)

6. “IFEEL EMPATHY TOWARD
MY PET PLANT”
78%
404
1100
ENTIRE YEAR 2016 2017 MAYALONE
# OFONLINE COUNSELLINGIN
“CYBER PLANTHOSPITAL”
100%
212%
LAST YEAR THIS YEAR
ANNUALSALES OF HOME-GARDENING
GOODS,(2017 MAY)
O P P O R T U N I T Y I D E N T I F I C A T I O N
Target 3 .
PEOPLE WHO WANT TO TAKE GOOD CARE OF THEIR “PET-PLANTS”
Gyeonggiinstituteof
Agriculturaltech. (2017)
Oursurvey(2017)Shingsegaemallreport(2017)

7. P A R T 2
Business Model
&Strategy

8. Revenue Source: Device + In-app Purchase & AD
SALES
(Contents + Gardening Products (Door-to-Door))
Branding
B U S I N E S S M O D E L & S T R A T E G Y
D E V I C E I N – A P P P U R C H A S E A D S

9. Revenue Source: Device + In-app Purchase & AD SALES
(Contents + Gardening Products (Door-to-Door))
Branding
B U S I N E S S M O D E L & S T R A T E G Y
D E V I C E I N – A P P P U R C H A S E A D S

10. Branding
B U S I N E S S M O D E L & S T R A T E G Y
C H A R A C T E R M E R C H A N D I S E & C A R T O O N S

11. F I N A L P R I C
E =￦25,000
Pricing
R U L E
M A N U F A C T U R I N G C O S T
≈ 30% O F R E T A I L P R I C E
B U S I N E S S M O D E L & S T R A T E G Y

12. INFORMATIVENESS
P A R R O T
“ F L O W E R P O W E R ”
N ’ T H I N G
“ P L A N T Y ”
X I A O M I
“ F L O W E R C A R E ”
A F F O R D A B I L I T Y
“ E P I C O “
P L A N T C A R E + A R C O N T E N
T
￦ 8 0 , 0 0 0 ￦ 5 0 , 0 0 0
￦ 2 5 , 0 0 0
￦ 2 0 , 0 0 0
B U S I N E S S M O D E L & S T R A T E G Y

13. B U S I N E S S M O D E L & S T R A T E G Y
￦ 9 0 0 , 0 0 0
/ m o.
Marketing
S N S & O N L I N E
M A R K E T I N G
￦ 1 5 0 , 0 0 0
O F F L I N E S T O R E
M A R K E T I N G
￦ 4 0 0 , 0 0 0
K I D S
20s P a r e n t s
W O R D O F M O U T H
( B L O G , E X P. M K T I N G )
￦ 3 5 0 , 0 0 0

14. Stage1 Stage2
Month 1 2 3 4 5 6 7 8 9 10 11 12
Order 1000 1000 1000 1000 2000 2000 2000 3000 3000 4000
# of Sales 100 200 400 600 800 1000 1500 2000 2500 3000 3500 4000
Cum.# of Sales 100 300 700 1300 2100 3100 4600 6600 9100 12100 15600 19600
StoredUnits 1000 700 1300 1700 1900 2900 3400 3400 3900 3900 4400 400
Revenue 2,500,000 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 37,500,000 50,000,000 62,500,000 75,000,000 87,500,000 100,000,000
OrderCost
(Manufacturing) -10,000,000 0 -10,000,000 -10,000,000 -10,000,000 -20,000,000 -20,000,000 -20,000,000 -30,000,000 -30,000,000 -40,000,000 -40,000,000
Labor -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200 -6,211,200
Logistics -150,000 -300,000 -600,000 -900,000 -1,200,000 -1,500,000 -2,250,000 -3,000,000 -3,750,000 -4,500,000 -5,250,000 -6,000,000
Marketing -900,000 -900,000 -900,000 -900,000 900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000 -900,000
OperationalCost -17,261,200 -7411200 -17,711,200 -18,011,200 -18,311,200 -28,611,200 -29,361,200 -30,111,200 -40,861,200 -41,611,200 -52,361,200 -53,111,200
EBIT -14,761,200 -2,411,200 -7,711,200 -3,011,200 1,688,800 -3,611,200 8,138,800 19,888,800 21,638,800 33,388,800 35,138,800 46,888,800
1 – Y E A R P L A N
B U S I N E S S M O D E L & S T R A T E G Y
Breakeven
Point
E S T . N E C E S S A R Y S E E D M O N E Y = ￦29,817,200

15. -₩14,761,200
-₩2,411,200
-₩7,711,200
-₩3,011,200
₩1,688,800
-₩3,611,200
₩8,138,800
₩19,888,800
₩21,638,800
₩33,388,800
₩35,138,800
₩46,888,800
B U S I N E S S M O D E L & S T R A T E G Y
F I N A N C I A L P R O J E C T I O N
Breakeven
Point
E X P E C T E D E A R N I N G S @ E N D O F F Y 1:
￦135,265,600

16. Funding
C R O W D F U N D I N G G O V ‘ T F U N D I N G
N E C E S S A R Y S E E D M O N E Y = ￦29,817,200
B U S I N E S S M O D E L & S T R A T E G Y
“2018 K-Global
Startup Contest”
Eligibility: ICT, IoT Related
Startup/Prep Entrepreneur
APP. March 2018

17. P A R T 3
Product
Design

18. 120.5 mm
24.5 mm
12.5 mm
S P E C S
S I Z E
120.5 mm x 24.5 mm x 12.5 mm
C O N N E C T I V I T Y
B L U E T O O T H
C O M P O N E N T S
P L A S T I C C A S E & S E N S O R
A R
R E C O G N I T I O N
I M A G E
H U M I D I T Y
& N U T R I T I O N
S E N S O R
P R O D U C T D E S I G N
P L A S T I C
C A S E

19. B R A N D I D E N T I T Y
L O G O D E S I G N
C H A R A C T E R D E S I G N
P A C K A G E D E S I G N
A P P B U T T O N
N A M E C A R D

20. D E S I G N P R O C E S S

21. Wireframes ─ A R E M O T I O N A L I N T E R A C T I O
N
P R O D U C T D E S I G N

22. Wireframes ─ D R E S S R O O M
P R O D U C T D E S I G N

23. Wireframes ─ R A N K I N G & S E L F I E
P R O D U C T D E S I G N

24. F I N A L R E S U L T
P R O D U C T D E S I G N

25. Make your Plant Come Alive with Epico

26. References
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- 「내 곁에 반려 식물···‘홈가드닝’ 관련 매출·상담 급증」. 경향비즈. 2017. 06. 04
- 「불황 모르는 아동제품...'골드키즈' 덕분에 백화점 웃는다」. 조선비즈. 2017. 05. 04
- 「'반려동물? 반려식물도 있다'…홈 가드닝 매출, 1년새 2배로」 조선비즈. 2017. 06. 04
- 「여가부, ‘2016 육아문화 인식 조사’ 결과 발표」. 리서치 미디어스. 2017. 02. 14.