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지갑의 관찰
창의적 발상
14115332 이수인
1
2
관찰대상 20대 여대생들의 지갑
선정이유 지갑을 바꾸고 싶어서 찾아보다가 친구들의 지갑을
보면서 색상, 크기, 모양, 브랜드를 조사하고
지갑을 바꿀 때 참고하기 위해서 관찰했다.
3
관찰과정
4
5
6
7
8
9
10
11
지갑 색깔 분류
밝은 계열 : 4개
오렌지 : 2개
붉은 계열 : 7개
갈색 계열 : 2개
민트 : 1개
보라 : 1개
핑크 : 2개
회색(홀로그램) : 3개
남색~검정색 : 8개
12
지갑 색깔 분류
주로 검정색이 많았고
다음으로 붉은색이 많았다.
요즘 유행하는 홀로그램 지갑도
여러 번 볼 수 있었다.
13
지갑 종류 분류
1. 목걸이 카드지갑
2. 카드지갑
3. 반지갑,중지갑
4. 장지갑
5. 파우치
: 4개
: 6개
: 15개
: 10개
: 2개
반지갑과 중지갑이 15개로
제일 많았고, 그 다음 장지갑을
들고다니는 친구들도 많았다.
14
지갑 브랜드 분류
1. MCM
2. FENNCE
3. SAKROOTS
4. LACOSTE
5. BEANPOLE
: 3개
: 3개
: 2개
: 2개
: 2개
브랜드는 겹치는 것이 많이 없었고
다양한 브랜드를 볼 수 있었다.
MCM과 FENNCE 지갑이 3개로 많이
쓰고 있었다.
15
관찰결과
나는 지갑을 떠올리면 빨리 더러워질까 봐 검은색으로 만 생각했고
무조건 중지갑을 외쳤다.
그래서 지갑을 사려고 찾았을 때 색과 사이즈가 한정되어 있어서
찾기 힘들었다.
이번 관찰을 통해서 내가 생각하지도 못 했던 색상, 디자인, 브랜드를 많이
볼 수 있었다. 홀로그램 지갑도 너무 튀어서 가지고 다니지 못할 것 같았
는데 실제로 보니까 너무 예뻐서 사고 싶다는 마음도 생겼다.
친구들이 선호하는 스타일을 통해 지갑이 각자의 개성을 드러낼 수 있는
하나의 물건이라고 다시 한번 깨달았다.
다시 지갑을 사려고 찾을 때 검은색이 아닌 다른 색을 기준으로 찾고,
나의 개성을 드러낼 수 있는 독특한 지갑을 찾아 볼 계획이다.
감사합니다
창의적 발상
14115332 이수인
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지갑의 관찰

  • 2. 2 관찰대상 20대 여대생들의 지갑 선정이유 지갑을 바꾸고 싶어서 찾아보다가 친구들의 지갑을 보면서 색상, 크기, 모양, 브랜드를 조사하고 지갑을 바꿀 때 참고하기 위해서 관찰했다.
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11 지갑 색깔 분류 밝은 계열 : 4개 오렌지 : 2개 붉은 계열 : 7개 갈색 계열 : 2개 민트 : 1개 보라 : 1개 핑크 : 2개 회색(홀로그램) : 3개 남색~검정색 : 8개
  • 12. 12 지갑 색깔 분류 주로 검정색이 많았고 다음으로 붉은색이 많았다. 요즘 유행하는 홀로그램 지갑도 여러 번 볼 수 있었다.
  • 13. 13 지갑 종류 분류 1. 목걸이 카드지갑 2. 카드지갑 3. 반지갑,중지갑 4. 장지갑 5. 파우치 : 4개 : 6개 : 15개 : 10개 : 2개 반지갑과 중지갑이 15개로 제일 많았고, 그 다음 장지갑을 들고다니는 친구들도 많았다.
  • 14. 14 지갑 브랜드 분류 1. MCM 2. FENNCE 3. SAKROOTS 4. LACOSTE 5. BEANPOLE : 3개 : 3개 : 2개 : 2개 : 2개 브랜드는 겹치는 것이 많이 없었고 다양한 브랜드를 볼 수 있었다. MCM과 FENNCE 지갑이 3개로 많이 쓰고 있었다.
  • 15. 15 관찰결과 나는 지갑을 떠올리면 빨리 더러워질까 봐 검은색으로 만 생각했고 무조건 중지갑을 외쳤다. 그래서 지갑을 사려고 찾았을 때 색과 사이즈가 한정되어 있어서 찾기 힘들었다. 이번 관찰을 통해서 내가 생각하지도 못 했던 색상, 디자인, 브랜드를 많이 볼 수 있었다. 홀로그램 지갑도 너무 튀어서 가지고 다니지 못할 것 같았 는데 실제로 보니까 너무 예뻐서 사고 싶다는 마음도 생겼다. 친구들이 선호하는 스타일을 통해 지갑이 각자의 개성을 드러낼 수 있는 하나의 물건이라고 다시 한번 깨달았다. 다시 지갑을 사려고 찾을 때 검은색이 아닌 다른 색을 기준으로 찾고, 나의 개성을 드러낼 수 있는 독특한 지갑을 찾아 볼 계획이다.