Lisa Q. Fetterman (Nomiku) - The Connected Kitchen, Nomiku's food journey through hardware and IoT
1. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHomeLisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest #SousVideAtHome
THE CONNECTED KITCHEN:
a startup’s journey
with
2. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
3. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Microwave adoption grew faster than almost
any other product, ever.
Annual US microwave unit sales
• 40k/year in 1970
• 1m/year in 1975
• 10m/year in 1985
Current US market size
• Microwaves: $2.5b
• Frozen ready meals: $9b
Source: The New York Times, “You Are What You Spend,” Feb 10, 2008
0%
50%
100%
PercentofUSHouseholds
MICROWAVE ADOPTION
4. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
5. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Hacker & Maker Spaces
6. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Accelerating in China
7. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
A Wedding & A Prototype
8. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Classic Nomiku
• First sous vide immersion circulator
designed for the home cook.
• Powerful enough for a professional
kitchen, easy enough for a home cook.
• Cooking is about temperature control.
• Educate consumers through booklet
and online community
9. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Wi-Fi Nomiku
• First sous vide machine with wifi
connectivity.
• Education through app, book, peer-to-
peer recipe sharing through EatTender
community
• Ease of use—one tap in app to cook
10. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The RFID Nomiku
• First sous vide machine with RFID
connectivity.
• Ease of use—tap food to cook
• Education as needed—can cook
meals without understanding sous
vide
11. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Consumers want the best quality food with no wait, no prep, and personalization.
12. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Frozen for
long shelf life
Meals prepared
the same way top
chefs make them
Reheated
gently to the
perfect temp
Delivered as
needed with
no friction
OUR SOLUTION
13. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
The Jetsons
Food
prepared
automatically
Deliver exactly
what is
needed
Source fresh
ingredients
14. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Meal kits
Source fresh
ingredients
Assemble
box
Subscription
delivery
Meal storage
(fridge)
Customer
cooks and
cleans
Delivery may not be exactly what customer wanted
Food might spoil before being cooked
Customer must prepare food and clean up
NOT the Jetsons
15. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Nomiku Meals
Source fresh
ingredients
Nomiku pre-
cooks
ingredients
Deliver
exactly what
is needed for
a perfect
dinner
Time flexible
meal storage
(freezer)
Food
prepared
automatically
by Nomiku
Smart
Cooker
The future is now!
16. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
FROZEN MEALS
• Long shelf life reduces waste
• Preserves freshness and nutrients
• Enables centralized production
and distribution
• Can be shipped for up to 3 days
by ground transportation
RFID TAGGED AUTO REORDER
• One tap to cook perfectly
• Track date and batch of origin for
recall or expiration of goods
• Keep track of user habits and
inventory
• Machine places order
automatically when inventory is
low
• Zero friction reorder always
keeps up with demand and never
overwhelms user
17. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
18. Lisa Q. Fetterman, Co-Founder & CEO of Nomiku #Nomiku #StartupFest18 #SousVideAtHome
Thank you.