1. THE YOUNG BRAND AMBASSADORS
• The buses will display solos as per your requirement on all sides except the
front having a total area of 200 sq ft. using self adhesive vinyl.
• Travels a minimum of 150 km per day.
• Pick-up of school kids from lanes and by-lanes.(all diff school buses halt)
• Creating brand awareness BOLD & BEAUTIFUL at their doorstep.
• Branding is visible not only to kids (silent persuaders) but also their parents.
• Parents avg. income per month of these school going children is 30,000/-pm
• Buses are parked in the vicinity of the school thus exposing your brand to other
kids too; kids identify themselves & their bus with the brand. (Viral
mktg.)
• Recent survey by DisneyKidSense proves that 71%kids are influenced by
brand names; 21% of parents who have children between the age group of 4-
14 years seek information from their kid/s while buying high priced items.
• This medium is functional on all days carrying your message by default on
holidays to adjoining towns or cities.(CATCHING EYE BALLS)
• These buses are unique as they expose your brand on weekends while travelling
to picnic spots, social gatherings (marriages, engagements) etc.
• The buses also double up as corporate pick-ups in the morning &
evening besides their school pick-up schedules. Parked at popular
corporate areas.
• DisneyKidSense survey indicates that 25%kids are brand
conscious therefore parents do involve them in purchasing decisions
they take when buying high priced goods; 29%kids accompany parents
while shopping.
• This medium is effective as kids have a better recall enhancing brand value.
• This medium is cost effective w.r.t BEST buses & Billboards which is many
times costlier. The amount spent on those mediums will be enough to make
your brand visible in every nook & corner of the Metro.
• Thus R.O.I is excellent &VFM.

2. • Add-on promotional activity in the bus while travelling i.e. give free hampers,
discount coupons etc.
• Our clients include FMCG, WHITEGOODS and SERVICES ETC.
• This medium will help you to Engage, Connect, and Align thus standing out
creating a wow-factor to build a POWER BRAND.