During our days in Bangalore, my husband and I used to go to this pub called Purple Haze quite often. We were regulars at Purple Haze not because of the excellent service or the reasonable prices in the drinks and food menu but, because of the music they played during the happy hour. In fact, music was the ONLY reason why we used to go there. Be it meeting up with people or be it taking our non-Bangalore resident friends, Purple Haze was the place. Clearly, Purple Haze's USP was their music. I was never mindful of this fact but, now, after graduating from a B-school, I've started paying attention to such small but, critical things.