Hi i have an assignment 1500words (minimum 5-6 journal references). Country of choice : Malaysia (my home country) Prescribed text and readings Czinkota, M.R. and Ronkainen, I.A. (2013). International Marketing, 10th Edition. Singapore: Cengage Learning. Recommended Reference Books: Czinkota, M.R., Ronkainen, I.A., Sutton-Bradly, C. and Beal, T. (2011). International Marketing, Asia Pacific Edition. Melbourne: Thomson. Cateora, P.R., Gilly, M.C., Graham, J.L. and Money, R.B. (2016). International Marketing, 7th Edition, New York: McGraw-Hill. de Mooij, M. (2005). Global Marketing and Advertising: Understanding Cultural Paradoxes. Thousand Oaks, London: Sage Publications Hollensen, S. (2014), Global Marketing, 6th Edition. Edinburgh (UK): Pearson Education. Hofetede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations across Nations, 2nd Edition. Thousand Oaks, California: Sage Publications. Johansson, J.K. (2009). Global Marketing: Foreign Entry, Local Marketing & Global Management, 5th Edition. Boston: McGraw-Hill/Irwin. Kotabe, M. and Helsen, K. (2017) International Marketing (7th edition), John Wiley & Sons (Asia) Kotabe, M., Ang, S.H., Griffiths, K., Marshall, A., Voola, R., Helsen, K., (2011), International Marketing, 3rd Asia-Pacific Edition, Milton: John Wiley and Sons. Porter, M. (1990). The Competitive Advantage of Nations. London: Macmillan. ...