This document contains questions to help define a social impact project or organization. It asks what social need is being addressed, what market opportunity is being leveraged, and what the overall purpose is in terms of the food system and society. It also asks what the impact model is for delivering change, how sustainability will be achieved, and what key challenge, if solved, could create a domino effect. Finally, it asks for an example of a moment when the purpose was realized through tangible change or impact measurement results.

1. (Q1: What is the social need that i m tackling?)

2. (Q2: What is the market opportunity that i m leveraging?)

3. (Q3: What is the purpose of what i m doing? (in the aspects of food system, society))

4. (Q4: What is my impact model? How do i deliver change?)

5. (Q5: How am i sustainable as an organization/system?)

6. (Q6: What is the ONE key challenge, that if i solving it will create a domino effect in
my power for change?)

7. (Q7: What is a key moment that i saw my purpose being realized? When did i see that i
really bring change? (an aha! moment, a thank you moment, an incident that i 've
noticed a behavioral/constitutional/organization change...) OR What are my
results? (impact measurement in numbers))