Sms fundraising

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The document discusses how SMS fundraising through text messages raised $32 million for Haiti relief efforts by the American Red Cross. Donors could text keywords to designated short codes to donate amounts like $5 or $10, with the money being charged to their phone bills. The process allowed for quick and easy donations using just text messages to support various causes around the world related to disasters, medical issues, or community projects.

News & Politics

SMS FUNDRAISING
or

How I Learned to Stop Worrying and Love the TXT

$32,000,000
• Raised by American Red Cross for
Haiti relief

Short Codes

$5

“Please send more
money!” 8088
“Gaza”

$$ Bill

Keywords

8088

cancer Mosque

Qatar
Relief
Sharjah Child
Gaza

Ihsan DUBAI

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Sms fundraising

1. SMS FUNDRAISING or How I Learned to Stop Worrying and Love the TXT

2. What?

3. $32,000,000 • Raised by American Red Cross for Haiti relief

4. How?

5. Short Codes $5 “Please send more money!” 8088 “Gaza” $$ Bill

6. Sort of... $ $

7. Keywords 8088 cancer Mosque Qatar Relief Sharjah Child Gaza Ihsan DUBAI

8. Thank you!

Editor's Notes

according to mGive’s Twitter today
you send a text to a number (8088) and get a response back confirming you want to give. Say yes, and the amount will appear on your bill and be sent to the organization. Just like when you download a ringtone!
Questions? I’ll be posting the presentation to Facebook if you’d like a copy.

Sms fundraising

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Editor's Notes