Resume, Advertising and Marketing Professional

1. ST
6
1
PLACE,
BROOKLYN
SHERYL NEUTUCH
NY
11231
SNEUTUCH@GMAIL.COM
(646)
226-­‐2043
SUMMARY
Executed
Campaigns
Results
driven
marketing
executive
with
strength
in
developing
strategic
solutions
and
partnerships,
driving
company
revenue.
Focused
on
advertiser
success,
from
the
pre-­‐RFP
phase
to
the
execution/
P&G
wrap-­‐up
phase,
with
the
ability
to
effectively
manage
multiple
projects
with
tight
deadlines.
Toshiba
EXPERIENCE
Ford
USA
TODAY,
New
York,
NY
July
2012
–
Present
Coca-­‐Cola
Mobile
Marketing
Specialist,
Client
Solutions,
Freelance
Consultant
AT&T
• Develop
sales
opportunities
to
drive
revenue,
including
supportive
collateral
and
presentations
Walmart
• Educate
Client
Solutions
and
Sales
on
USAT’s
mobile
capabilities
and
the
mobile
landscape
• Work
closely
with
the
Mobile
Product
and
Mobile
Ad
Ops
teams
to
ensure
the
appropriate
Disney
information
is
being
disseminated
to
the
Sales
team,
specifically
around
USAT’s
re-­‐imagination
Microsoft
Unilever
Volunteer
ESL
Teacher,
South
America
January
2012
–
June
2012
Anheuser-­‐Busch
InStyle.com,
Time
Inc.,
New
York,
NY
October
2011
–
December
2011
Verizon
Digital
Sales
Marketing,
Independent
Contractor
Macy’s
Starz
ChaCha,
New
York,
NY
January
2011
–
September
2011
Marriot
Director
of
Sales
Development
and
Account
Management
• Responsible
for
the
day-­‐to-­‐day
management
of
three
teams
-­‐-­‐
Sales
Development,
Account
ABC
Family
Management
and
Operations
across
three
offices
(NY,
LA
and
Indianapolis).
Tasks
include:
Lionsgate
o Implementing
the
use
of
SharePoint,
providing
a
“home”
for
all
sales
materials
–
from
Bethesda
Softworks
category
presentations,
seasonal
and
tentpole
event
packages,
case
studies,
etc.
o Establishing
processes
and
procedures,
instituting
the
use
of
Salesforce
and
Basecamp,
to
Bristol-­‐Myers
Squibb
create
efficiencies
for
managing
the
RFP
process,
in
excess
of
50
requests
per
month
Elizabeth
Arden
o Ensuring
all
points
(pre,
during
and
post)
of
a
campaign
are
met
and
advertiser
is
pleased
CMT
o Working
with
Yield
Management
to
optimize
campaigns,
ensuring
success
o Lead
weekly
campaign
performance
calls,
reviewing
pacing
and
performance
of
campaigns
Pepsi
• Lead
sales
development
in
assisting
the
sales
team
to
drive
new
business
and
upsell
advertisers,
Jeep
resulting
in
an
increase
in
sales
close
ratios
from
14%
to
38%
Sony
Entertainment
• Broke
business
across
several
new
categories
with
the
help
of
industry
data
(e.g.
comScore,
internal
databases,
Aperture),
demonstrating
ChaCha’s
value
against
the
advertiser’s
target
Playtex
Products
• Leveraged
agency
contacts
to
aide
sales
in
scheduling
meetings
and
joined
them
on
calls
HTC
MILK
USA
TODAY,
New
York,
NY
August
2008
–
January
2011
Senior
Manager,
Marketing
Development
and
Client
Solutions
Asics
• Created
and
supervised
the
development
of
day-­‐to-­‐day
marketing
collateral,
presentations
and
Schering-­‐Plough
RFP
responses
to
enhance
USAT’s
competitive
position
and
address
advertiser
objectives
Kellogg’s
• Proactively
and
reactively
developed
and
packaged
brand
advertising,
marketing,
editorial
&
sponsorship
opportunities
Miller
Brewing
Co.
• Worked
in
conjunction
with
Advertising,
Strategy
and
Marketing
Research,
to
identify
BP
Global
appropriate
product
set,
positioning,
promotional
elements
and
new
product
ideas
Subway
• Created
compelling,
cross-­‐network
solutions,
to
drive
advertising
revenue
• Point
person
for
the
launch
of
USA
TODAY’s
Your
Life
and
the
creation
of
related
sales
materials
Pfizer
• Managed
Project
Leads
on
my
team
to
ensure
their
assigned
deliverables
were
met
-­‐-­‐
Toyota
confirming
quality,
accuracy,
brand
positioning,
deadline
integrity
and
strategic
direction

2. American
Media
Inc.
(AMI),
New
York,
NY
January
2006
–
August
2008
Skills
Senior
Corporate
Marketing
Manager
Microsoft
Office:
AMI
Publications:
Country
Weekly,
Fit
Pregnancy,
Mom
&
Baby,
Men’s
Fitness,
Mira,
Muscle
&
-­‐
PowerPoint
Fitness,
Muscle
&
Fitness
HERS,
National
Enquirer,
Natural
Health,
Shape
and
Star
-­‐
Excel
• Successfully
produced
and
executed
multi-­‐platform
proposals
for
multi-­‐book
advertisers
-­‐
Word
• Worked
across
all
advertiser
categories
with
national
sales
team
to
provide
corporate
-­‐
Outlook
merchandising
proposals
• Accountable
for
creation
and
updates
of
corporate
sales
materials
and
sell
sheets
Industry
Related:
• Utilized
research
data
to
provide
sales
with
relevant
presentation
material,
specific
to
each
-­‐
comScore
advertiser
&
publication
-­‐
Aperture
• Responsible
for
advertorial
and
program
micro-­‐site
ideation,
providing
art
direction,
-­‐
Audience
Science
functionality
and
copy
points
-­‐
IMS
-­‐
CMR
• Proposed
and
executed
advertiser
event
sponsorships,
including
national
in-­‐store
promotions
-­‐
SQAD
-­‐
MediaTools
Zenith
Media
/
Saatchi
&
Saatchi,
New
York,
NY
July
2003
–
January
2006
-­‐
Arbitron
Media
Supervisor
-­‐
Donovan
Accounts
(Zenith):
Allied
Domecq
Spirits
and
JPMorgan
Chase
Insurance
(June
’05
–
January
‘06)
• Responsible
for
overseeing
multimedia
plans
for
Sauza,
Courvoisier
and
Canadian
Club
spirits
Additional:
-­‐
Photoshop
• Responsible
for
overseeing
trade
print
plan,
direct
marketing,
local
planning
for
Chase
Insurance
-­‐
Adobe
Page
Maker
• Explored
emerging
and
innovative
media
opportunities
targeting
brand
specific
demographics
-­‐
Novell
GroupWise
• Served
as
Account
Management,
in
addition
to
planning
responsibilities,
on
Chase
Insurance
• Supervised
Media
Planner
and
two
Assistant
Media
Planners
Media
Supervisor
/
Media
Planner
Accounts
(Saatchi):
Centers
for
Disease
Control
&
Prevention
VERB
Campaign
(July
’03
–
July
’05)
• Negotiated
major
multimedia
partnerships
while
on
VERB
• Tracked
success
of
VERB
campaign,
incorporating
learnings
during
planning
process
• Issued
and
oversaw
monthly
budget
report
process
for
demanding
government
account
• Worked
with
VERB’s
assigned
PR,
event
marketing
and
ethnic
agencies,
to
create
a
holistic
plan
Universal
McCann,
New
York,
NY
October
2002
–
July
2003
Media
Planner
Accounts:
Kohl’s
Department
Stores
and
T.G.I.
Friday’s
• Assisted
in
the
migration
from
local
to
national
television,
print,
and
radio
advertising
for
Kohl’s
• Analyzed
and
predicted
media
expenditures
for
future
Kohl’s
markets
• Researched
and
assessed
media,
promotional
and
merchandising
opportunities
on
clients
behalf
• Investigated
and
evaluated
cross
platform
media
opportunities
relevant
to
client’s
business
• Supervised
junior
and
senior
level
Assistant
Media
Planners
MindShare,
New
York,
NY
August
2000
–
October
2002
Media
Planner
/
Assistant
Media
Planner
Accounts:
Unilever,
Pfizer/Warner-­‐Lambert,
Cotton
Inc.,
Unipath,
Bermuda
Department
of
Tourism
• Responsible
for
the
selection
and
integration
of
media,
domestically
and
internationally
• Accountable
for
managing
monthly
budget
reports
and
ad
budgets
over
$50
million
dollars
• Utilized
and
analyzed
syndicated
research
to
substantiate
media
recommendations
• Assigned
and
supervised
Assistant
Media
Planner’s
projects
EDUCATION
Rutgers
University,
Rutgers
College
May
2000
Bachelor
of
Arts,
English
and
Sociology
LinkedIn:
http://www.linkedin.com/pub/sheryl-­‐neutuch/7/201/8a1
References
available
upon
request