The employees and the internal stakeholders of the company are as important as the customers. They play a crucial role in driving the company’s success. Creating a comfortable and personalized work environment for the employees is smart way to increase productivity. This not only helps to create a strong connection between the brand and its stakeholders but also helps the brand stand out among competitors. Adding relatable local elements in the workspace branding is an effective way to create an immediate personal connection with the internal stakeholders. While creating a local connect and deriving inspiration from a particular region’s culture and heritage an important question that arises is how to combine these inspirations with Brands of Diverse offerings.

1. PERSONALIZED WORKSPACES
CONNECTED BY THE BRAND, INSPIRED BY THE LOCAL CULTURE
The employees and the internal stakeholders of the company are as important as the
customers. They play a crucial role in driving the company’s success. Creating a comfortable
and personalized work environment for the employees is smart way to increase productivity.
This not only helps to create a strong connection between the brand and its stakeholders but
also helps the brand stand out among competitors.
Adding relatable local elements in the workspace branding is an effective way to create an
immediate personal connection with the internal stakeholders. While creating a local connect
and deriving inspiration from a particular region’s culture and heritage an important question
that arises is how to combine these inspirations with Brands of Diverse offerings.
How to create a personal connect with the brand?
Some of the important points to keep in mind while conceptualizing such projects are:
1) Understanding the objectives of the brand
Understanding the precise business objectives as well as the objective of the space is a very
important milestone in the design process that accelerates the research process and helps
build a relevant narrative.
2) Identifying the Audience and Activities happening in the space
Typically, a workspace has several areas and each area has its own objective and
stakeholders. The design process must accommodate each of these zones with a
comprehensive understanding of the objectives of the zones.

2. 3) Preserving the brand essence
Local inspirations require a lot of research on the culture, lifestyle and history of the place. It
is often tempting to add as many impressive elements of the culture as possible. Hence, a
constant self-reminder to keep in touch with the Brand story is extremely important.
4) Building a future proof Narrative
In a fast-paced world, many aspects of businesses keep changing. To build a future-proof
narrative, understanding of the Vision, Mission and values along with the long-term plans of
the company is imperative.
Being one of the topmost Creative Branding Agencies, Interics has come across several
such projects. One of the monumental projects we executed with a local theme was for a
leading global Mining Company.
Theme and Narrative
The company’s office branding all over India is built on Product offerings and the company's
philosophy and values. With a freedom to explore a creative theme and the objective of
creating a deeper connect with the local audience Interics came up with an Intelligent design
system for the company.
For the Pune corporate office design, we created a language inspired by India’s rich
architectural and art heritage; it’s outstanding craftsmanship and culture.
The theme – ‘Products to Presence’ was established by connecting the company’s corporate
values and strengths with the company’s widespread presence in India.

3. Design and Execution
With a thorough research on Indian art & culture, Interics integrated these aspects in their
corporate space by using a unique design language carried across the space.
The workplace concept was brought to life by integrating modern materials and technologies
with local craft and artisanal skills across a variety of panel surfaces, exhibits, graphics and
installations in the work place.
Keeping a deep understanding of the intricacies and logics behind the Indian culture,each
design was conceptualized and articulated juxtaposing the company’s offerings and
philosophies with Indian heritage to create creative and original artworks.
Result
The research, ideation and creative processes resulted in a captivating Spatial design that
impacts, engages and interacts with stakeholders.
The vibrant workplace also narrates the brand story and evokes a variety of emotions. It
creates a sense of belonging and instigates creativity.
Conclusion
Articulating personalized spaces requires an immense level of research and understanding
of the brand as well as the culture of the local space. An experienced brand marketing
agency like Interics with diverse domain knowledge will be able to create innovative
narrations as well as creative and original designs.
Contact INSpaces for all international exhibition stall design, spatial branding and
corporate office branding needs. INSpaces is a special sector of Interics Designs - a full-
service creative design agency in India, Branding agency and Brand design agency-
with over 3 decades of rich experience in Brand Strategy, Brand Image Building, Graphic
Design, and Environment Branding.
Pay a visit to INSpaces’ splendid portfolio at www.smartexhibitiondesign.com.