The business plan is for a new branch of the department store 'Our Shoph' opening in Kozhikode, Kerala. The store aims to provide quality products and services while keeping customers happy. It will employ around 90 people across 13 departments. Estimated monthly revenue is 9 million INR with a projected profit of 90,000 INR after expenses like purchases, salaries, taxes, and loan interest. The initial capital investment is 7 million INR from owners along with a 3 million INR loan. The store is located strategically and will promote through local media to target middle and higher income customers.

1. Draft Business Plan By Ashwathama

2. Who are we? One of the leading departmental store in India Currently active in five major cities Coming in Kerala too

3. Yes , ‘Our Shoph!’ Our Shoph is launching its branch in Kozhikode!

4. Our Mission “ We believe in building value and trust by providing quality products and services as and when you need. We believe in growth by always keeping you happy and content.”

5. Managing Personnel at ‘Our Shoph’ Working time – 9am to 9pm Regular breaks for employees Incentives for extra work on weekends and holidays Minimum employees and Optimum productivity Training to work in any department also encouraging job rotation. Cordial work environment Group Dynamics

6. 5 Out Door Services 2 Books, Cards, CDs 4 Billing 1 Wine shop 10 Cleaning staff 5 Security 20 Textiles 3 Perfumes, cosmetics and ladies’ accessories 6 Stationery 3 Foot wear Given for rent Restaurant 4 Fish and Meat 2 Cereals, Pulses, Grains, Vegetables, Fruits Number Of Employees Department

7. Estimated Incomes& Expenses per month 9,00,000 Tax 36,50,000 Profit 90,00,000 90,00,000 5,00,000 Miscellaneous 2,50,000 Interest on loan(@10%) 30,00,000 Purchases 3,00,000 Electricity 90,00,000 Revenue from sales ,rent , parking ,etc. 4,00,000 Salaries Amount Income Amount Expenses

8. Opening Balance Sheet 7,00,00,000 7,00,00,000 2,00,00,000 Furniture& Fittings 4,00,00,000 Buildings 3,80,00,000 Capital 30,00,000 Stock 3,00,00,000 Loan 70,00,000 Bank 20,00,000 Creditors Amount Asset Amount Liability

9. Reaching Out Price- Offers and discounts. Product- Wide variety of products at varying prices Place- Located at a strategic place Promotion-Radio, Local Newspapers and Local T.V Channels

10. Market 70% of the population capable of spending on goods and services available to them Consciousness among the people to live a better life backed by a sufficient disposable income Main target on middle and higher income groups

11. Opportunity Good location Availability of land Non availability of competitors in the near by vicinity Interest among the people to shop in retail outlets

12. Risk Developing area Resistance from local traders Lack of political support

13. Sales Strategy Direct selling Door to door delivery

14. Dealing with our suppliers Major brands Credit purchase and on time payment Suppliers’ database & reordering.