Uploaded byDerek Jason Bossman-Adotevi
Youtube Marketing Essentials (For Ghana)
The document discusses the importance of using YouTube as a platform for growing business brands through digital marketing, emphasizing its wide reach and engagement potential. It outlines various video content options and strategies for crafting compelling storytelling to enhance brand connection and customer loyalty. Additionally, it highlights optimization techniques for videos and advertising strategies, particularly the effectiveness of TrueView ads in generating earned views from paid promotions.
Youtube Marketing Essentials (For Ghana)
- 1. YouTube Essentials :How To Grow your Business Brand DEREK JASON BOSSMAN
- 2. • Been indigital marketing since 2011. Founded Adsbrook in 2012 • Focused on helping businesses achieve sales and profits through digital advertising. • Worked on brands like Vodafone, Tecno, Samsung, Jaguar, Nivea and Barclays.
- 3. Why YouTube? • YouTubeis the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers. • People watch 1 billion hours of video on YouTube every day • YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network
- 8. YouTube Video Content Options Explainervideo - Show how your product or service addresses common pain points for your audience. Training video - Demonstrate how customers can use your products or services to gain the most benefits from them. Webinars - Educate your audience on a specific theme or topics they want addressed. Customer stories - These share your real customers' obstacles and highlight how they achieved desired results with your product or service.
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- 13. Importance Of Storytelling • Storytellinghas become the best way to engage with your audience and have them resonate with you on YouTube. • Storytelling enhances brand interactions and customer loyalty. • It’s not enough to market your product or services. Your brand must have heart!
- 14. Importance Of Storytelling (Videos) • Googlesearch: reunion https://www.youtube.com/watch?v=gHGDN9-oFJE • Gillette ad https://www.youtube.com/watch?v=koPmuEyP3a0
- 15. Key Storytelling Takeaways • Use astrategic mix of creativity and technology to generate and deliver stories that create lasting connections with customers. • Don’t just involve your customer in your brand story, have them create your brand story. The Importance of Brand Storytelling https://www.youtube.com/watch?v=qKzqZ7OsvEA
- 16. Optimizing Your Videos • Makeyour titles, tags and video descriptions work for you. • Create visually compelling thumbnail images • Use playlists to group similar videos on your channel • Make sure your channel description and icon are optimized • Embed your videos on other sites • Enable and encourage social sharing of your videos How To Optimize Your YouTube Video For Search https://www.google.com/search?ei=NLdvXKuLL8yelwSVw7GgDw&q=optimizing+youtube+videos&oq=optimizing+youtube+videos&gs_l=psy- ab.3..0.3585.15353..15664...1.0..0.379.7368.2-23j3......0....1..gws-wiz.....6..0i71j35i39j0i131j0i67j0i131i67j0i20i263j0i22i30.rV0hNE4RsmM#kpvalbx=1
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- 20. • YouTube letsyou accelerate the vicious cycle that connects Owned Media, Paid Media and Earned Media • Owned Media: Your videos • Paid Media: Your video ads • Earned Media: “Free” views when people share your video Paid & Promoted Video
- 21. Paid and Promoted Video •Paid views can feed into earned views • YouTube has seen over 6,000,000 campaigns generate at least 1 earned view as a result of every 2 paid views • Promote your video in YouTube search results using the auction based system • Leverage TrueView video ads to get your video seen
- 23. Success With TrueView Ads •Use the TrueView ad format to put your content in front of the “most interested” audience. • TrueView ads can run as a pre-roll commercial or In- Stream ad • Pre-roll ads run before the content that the viewer has decided to watch • In-Stream ads run in the middle of the content that the viewer has decided to watch • Advertisers only pay when users watch more than 30 seconds of video.
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- 35. $2, 124, 679from 75,924 customers