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The document describes a service that provides career development resources by interviewing Fortune 100 executives and sharing insights and editorials to help professionals advance their careers. Subscribers receive weekly reports containing actionable insights, exclusive interviews, and valuable resources to facilitate their growth in the corporate environment. The service targets a variety of users, including corporate employees and recent graduates, aiming to connect them with mentorship and industry knowledge.

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Insights to improve your career
You Exec editors interview Fortune 100 executives & read 100s of editorials ― and only email you the insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve. When you join our Plus subscription you will receive exclusive resources and insights to propel your career even further.
10x Resources Content to stand out Interviews Exclusive understanding Insights Knowledge is power Articles Weekly summaries GROWTH Y/Y SINCE 2014 You Exec has helped thousands of professionals to master the skills necessary to become an executive.
PROBLEM Career development has halted Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x xxxxxxxx xx xxxx xxxxxxx xxx. Executives and directors need a trusted source of industry news that helps them lead Managers do not understand how to manage new global generation of mobile individuals New college graduates around the world do not have a mentor to guide them through the obstacles that a corporate or startup career can throw their way Xxxxx xxxx Xxxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxxx x xxxxxx xx xxxxxxxxxxx x 01 02 03 04
FOUR PILLARS OF DEVELOPMENT Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx ARTICLE SUMMARIES 01 ACTIONABLE INSIGHTS 02 EXCLUSIVE INTERVIEWS 03 RESOURCES 04 Article summaries to stay ahead of the curve Actionable insights to prosper week after Week. Interviews to learn of best in trade Strategies. Resources to stand out from the crowd.
2014 Raised friends and family seed-round Launched You Exec with xxxx subscribers 2014.5 2015 Launched Plus subscription model for corporate accounts Xxx Xxxx xxxxxx xxxx xxxxxxxx xxxxxx xxx 2015.5 2016 X xxxx xxxxx xxxxx xxxxxx-xxxxx xx Xxxxx xxxxx xxxxxx xxxxxxx xxx 2016.5 TIMELINE Time, it flies when you’re busy
SMBs Founders Corporate Enterprises TARGET USERS Innovators seek the latest studies and resources when it comes to defining organizational culture Enterprises seek to hire the best-in-class engineers, managers, designers in their industry Corporate employees have few mentors and resources to guide them to success Style Size Small/medium business need digital resources and services to help them compete
LANDSCAPE Xxx xxxxxxxx x xxx xxxx xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x xxx x xxx xx xxx xxx xxxx x xxxxxx xxx xxxxxxx xxx Xxxxx xxx xxxx xxxxx xx xxxx xxxx xxxxxx Xxxxx xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx xxx xxxx xxxxx x Xxx xxxxx X X X Xxx xxx Xxx xxx Xx x xxx Xx x xxx x Xxx xxx x Xx xxx x Xxxx xxxxxx
MARKET SIZE Xxxxx xxxxx xxx xxxxx xx Xxxxx xxxxxx x xx 6 of 10 Xxxxx xxxxx xxx xx 9 of 10
XXXXXXX & XXXXX Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0% 100% 200% 300% 400% 500% 600% Xxxxx Xxxxxxx X xx xxx xxxx XX xxxxxx (%)
13% X,XXX 5% XXX 43% XX,XXX 26% X,XXX Xxx xxxxx xx xxxx
SOLUTION A tiered approach to corporate education INTERVIEWS Fortune 100 executives have much to share, we will interview them an compile best- practices RESOURCES Finding and distributing the best corporate resources is a daunting task. We will master it. INSIGHTS We will email our members weekly insights to help them develop their career.
MIND DEVELOPMENT (RIAI) I R A I RESOURCES Share best-in-class resources INTERVIEWS Learn from the best ARTICLES To identify best practices INSIGHTS To build on knowledge
RESOURCES Crowd-find materials INTERVIEWS Connect a new generation with past executives ARTICLES Allow others to become their own HBR INSIGHTS Share knowledge across companies All the knowledge is out there, we just have to connect the dots and share it with the right people. OUR USERS DESIRE KNOWLEDGE
POSSIBLE SALES TEAM CEO Reps. Reps. National Director National Directors National Director US EU & Middle East South America & Africa Manager 1 Manager 2 Reps. Reps. Manager 1 Manager 2
EXAMPLES You Exec Insights Interviews Articles Resources Concepts from “How to Win Friend and Influence People” Podcast-like audio interviews “Mixergy” for corporate enthusiasts Summaries from the best business editorials Find material to share from different MBA programs Books, email templates, thank you notes…. Anything that will help recruiting world-class talent X X X X X X X X Top 10 X, Y, Z to XXXXXXX for each industry
TESTIMONIALS What our subscribers are saying “As a software developer it was hard for me to practice public speaking and connect. This service has helped me find mentors…” “Tremendous value for the time I spend reading my weekly report. In less than six months my …” “Its like my personal professional advisor!!”
MATRIX OF SERVICES Best in class Very practical High-level Spot on INTERVIEWS Suggestions and case- studies focused on industry people dynamics INSIGHTS Actionable insights to develop one’s career RESOURCES Abstract materials that anyone can use for most occasions ARTICLES High level Hardness to acquire Actionable
Help our members with strategic decisions Help enterprises recruit best in class talent Based on data analytics Care & consultation services Great support ADVANTAGES
Website Member comes to website and shares a resource or article Time Once article, insight, or resource is finalized it can be shared with others Plus Service Members who are truly interested can further join the Plus offering Shared Feed Content appears on news feed of new potential members New members Want to the article, insight, resource that is shared Monthly Each month Plus members can share new resources via the website and native apps HOW IT ALL CONNECTS
MARKET PERSONAS Audience breakdown after some interviews Executives 12% 25% Recruiting firms Managers & Directors in a corporate employees New hires and recent grads 48% 68% Early B C D
REVENUES $210K Xx xxxx x Xx xxxxx xxx xx Xx xx xx xxxxx xxx xx $300K xxxxxx xxxxx xxx xx $150K xxxxx xxx xx $300K xxxxxx xxxxx xxx xx
Drops off after downloading 1-5 resources Drops off due to lack of insights for specific industries Clicks out due to unknown reasons Visitors from advertising campaigns that are likely bots Drives to cart page but does not convert 5% Customer Conversion DROPOFFS
HOW WE DO IT D C B A ARTICLES Xxxxx xxxxx xxxxxx xxx x xxxxxxxxxxxxxxx INTERVIEWS To pass knowledge down RESOURCES To help our members look more professional INSIGHTS Actionable insights each week We interview Fortune 100 executives & read 100s of editorials ― and only email you the insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve.
MARKETING STRATEGY Incredible content Develop incredible content such that our members will not be shy to share the content Free services Capture potential members with free-mium model Paid subscribers This is optional, not sure yet. Ideally everything should be free for everyone Consulting Allow corporate members to gain access to our consulting expertise
THE FIRST THREE YEARS Y2 Ensure members use all four of our products Focus on depth and acceleration of member professionals Y1 Introduce services to corporate employees. Spray and pray This is broaden the brand – both in the US and abroad Y3 Focus on consulting services Allow large enterprises to use our consulting services. Help our members find amazing jobs
TRAFFIC FLOW Where do members on our website 80% Only landing page 15% Visited cart page 5% Converted Top three most desired pages
X xx xxx X X xx xxx X xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxx xxxxxx x xxxxxxx xxxxxx x xxxxxxx XX XX Xxxxx X Xxxxx X Xxxxx X 99% OF THE NEWS YOU READ WILL NOT IMPROVE YOUR CAREER. We only send you actionable insights that can develop your career. We read 100s of business editorials and interview Fortune 100 executives to discover the best insights, the most valuable articles, the most used resources you can use to succeed in your industry. X xx xxx X XX
GEO-BREAKDOWN We are still in the early stages of capturing the market. We have 0.01% penetration 20% UK, Germany, Spain, France 48% US & Canada 12% Brazil 4% Xxxxx xxxxx
OUR WEEKLY REPORT IS BRIEF BUT PACKED WITH INSIGHTS Insights that will help you forge stronger relationships at work to advance your career. We only focus on identifying and reporting the latest insights and trends that will allow our subscribers to succeed. 40% Germany 20% UK 18% France
TRAFFIC BY REFERER Summarized by source and type 23% Xxxxx 2% Xxxx 19% Xxx xxxx 24% Xxxxxx 23% Xxxx xxx 45% Xxxx 23% Xxxxx xxxx 7% Xxxxx 6% Xxxxx 16% Xxxxxx 11% Xxxxxxx
EFFECTIVENESS Resources vs. Interviews vs. Articles vs. Insights 3% 45% 60% 55% 45% Xxxxxx x xxxxxx x xxx x xxx xx xxx x 90% Xx xxxxxx xxxxxxxx x xxxx xxxxx Insights Articles Interviews Resources
GENDER USAGE DISTRIBUTION How different genders use our content X X X X X X Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx xxx Xxxxx xxxx xxx x xxxxxx xx 30% 38% 26% 65% 72% 28%
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Xxxxxx Xxxxx xxxxx xxxxxx xxx xx xx Xxxxx xxxxx xxxxxx xxx Xxxxx xxx Xxxxx xxxxx xxxxxx xxx xxxxxx Xxxxx xxxxx xxxxxx xxx
Xxxxx xxxx xxxx Xx xxx x xxx xxxx x xxxx 60% 75% 45% 90% Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxx xx Xxxxx xxxxx xxxxxx xxx Xxxxxxx Xxxxx xxxxx xxxxxx xxx xXxxxxxxx Xxxxx xxxxx xxxxxx xxx 02 01 03 04
65% 75% 90% 40% Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxx xxxx
Xxxxx xxxx xxxx Xx xxx x xxx xxxx x xxxx 02 03 04 01 60% 75% 45% 90% Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xxxxxx Xxxxx xxxxx xxxxxx xxx Xx x’x xxxxxx x xxxxxxxxxxxx x xxx x xxxxxxxx xxxx xxxxx xxxx xxxx xxxxx xxxx Xxxxxxxxxxxx xxxxx xx “Xxxxx xxxxx x xx

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You_Exec_-_Spectrum_-_Light_-_16x9_-_Deck_A.pptx

  • 1.
  • 2.
    You Exec editorsinterview Fortune 100 executives & read 100s of editorials ― and only email you the insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve. When you join our Plus subscription you will receive exclusive resources and insights to propel your career even further.
  • 3.
    10x Resources Content tostand out Interviews Exclusive understanding Insights Knowledge is power Articles Weekly summaries GROWTH Y/Y SINCE 2014 You Exec has helped thousands of professionals to master the skills necessary to become an executive.
  • 4.
    PROBLEM Career development hashalted Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x xxxxxxxx xx xxxx xxxxxxx xxx. Executives and directors need a trusted source of industry news that helps them lead Managers do not understand how to manage new global generation of mobile individuals New college graduates around the world do not have a mentor to guide them through the obstacles that a corporate or startup career can throw their way Xxxxx xxxx Xxxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxxx x xxxxxx xx xxxxxxxxxxx x 01 02 03 04
  • 5.
    FOUR PILLARS OFDEVELOPMENT Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx ARTICLE SUMMARIES 01 ACTIONABLE INSIGHTS 02 EXCLUSIVE INTERVIEWS 03 RESOURCES 04 Article summaries to stay ahead of the curve Actionable insights to prosper week after Week. Interviews to learn of best in trade Strategies. Resources to stand out from the crowd.
  • 6.
    2014 Raised friends and familyseed-round Launched You Exec with xxxx subscribers 2014.5 2015 Launched Plus subscription model for corporate accounts Xxx Xxxx xxxxxx xxxx xxxxxxxx xxxxxx xxx 2015.5 2016 X xxxx xxxxx xxxxx xxxxxx-xxxxx xx Xxxxx xxxxx xxxxxx xxxxxxx xxx 2016.5 TIMELINE Time, it flies when you’re busy
  • 7.
    SMBs Founders Corporate Enterprises TARGETUSERS Innovators seek the latest studies and resources when it comes to defining organizational culture Enterprises seek to hire the best-in-class engineers, managers, designers in their industry Corporate employees have few mentors and resources to guide them to success Style Size Small/medium business need digital resources and services to help them compete
  • 8.
    LANDSCAPE Xxx xxxxxxxx xxxx xxxx xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x xxx x xxx xx xxx xxx xxxx x xxxxxx xxx xxxxxxx xxx Xxxxx xxx xxxx xxxxx xx xxxx xxxx xxxxxx Xxxxx xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx xxx xxxx xxxxx x Xxx xxxxx X X X Xxx xxx Xxx xxx Xx x xxx Xx x xxx x Xxx xxx x Xx xxx x Xxxx xxxxxx
  • 9.
    MARKET SIZE Xxxxx xxxxxxxx xxxxx xx Xxxxx xxxxxx x xx 6 of 10 Xxxxx xxxxx xxx xx 9 of 10
  • 10.
    XXXXXXX & XXXXX JanFeb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0% 100% 200% 300% 400% 500% 600% Xxxxx Xxxxxxx X xx xxx xxxx XX xxxxxx (%)
  • 11.
  • 13.
    SOLUTION A tiered approachto corporate education INTERVIEWS Fortune 100 executives have much to share, we will interview them an compile best- practices RESOURCES Finding and distributing the best corporate resources is a daunting task. We will master it. INSIGHTS We will email our members weekly insights to help them develop their career.
  • 14.
    MIND DEVELOPMENT (RIAI) I R A I RESOURCES Sharebest-in-class resources INTERVIEWS Learn from the best ARTICLES To identify best practices INSIGHTS To build on knowledge
  • 15.
    RESOURCES Crowd-find materials INTERVIEWS Connect anew generation with past executives ARTICLES Allow others to become their own HBR INSIGHTS Share knowledge across companies All the knowledge is out there, we just have to connect the dots and share it with the right people. OUR USERS DESIRE KNOWLEDGE
  • 16.
    POSSIBLE SALES TEAM CEO Reps.Reps. National Director National Directors National Director US EU & Middle East South America & Africa Manager 1 Manager 2 Reps. Reps. Manager 1 Manager 2
  • 17.
    EXAMPLES You Exec Insights Interviews Articles Resources Concepts from“How to Win Friend and Influence People” Podcast-like audio interviews “Mixergy” for corporate enthusiasts Summaries from the best business editorials Find material to share from different MBA programs Books, email templates, thank you notes…. Anything that will help recruiting world-class talent X X X X X X X X Top 10 X, Y, Z to XXXXXXX for each industry
  • 18.
    TESTIMONIALS What our subscribersare saying “As a software developer it was hard for me to practice public speaking and connect. This service has helped me find mentors…” “Tremendous value for the time I spend reading my weekly report. In less than six months my …” “Its like my personal professional advisor!!”
  • 19.
    MATRIX OF SERVICES Bestin class Very practical High-level Spot on INTERVIEWS Suggestions and case- studies focused on industry people dynamics INSIGHTS Actionable insights to develop one’s career RESOURCES Abstract materials that anyone can use for most occasions ARTICLES High level Hardness to acquire Actionable
  • 20.
    Help our members withstrategic decisions Help enterprises recruit best in class talent Based on data analytics Care & consultation services Great support ADVANTAGES
  • 21.
    Website Member comes towebsite and shares a resource or article Time Once article, insight, or resource is finalized it can be shared with others Plus Service Members who are truly interested can further join the Plus offering Shared Feed Content appears on news feed of new potential members New members Want to the article, insight, resource that is shared Monthly Each month Plus members can share new resources via the website and native apps HOW IT ALL CONNECTS
  • 22.
    MARKET PERSONAS Audience breakdownafter some interviews Executives 12% 25% Recruiting firms Managers & Directors in a corporate employees New hires and recent grads 48% 68% Early B C D
  • 23.
    REVENUES $210K Xx xxxx x Xxxxxxx xxx xx Xx xx xx xxxxx xxx xx $300K xxxxxx xxxxx xxx xx $150K xxxxx xxx xx $300K xxxxxx xxxxx xxx xx
  • 24.
    Drops off after downloading1-5 resources Drops off due to lack of insights for specific industries Clicks out due to unknown reasons Visitors from advertising campaigns that are likely bots Drives to cart page but does not convert 5% Customer Conversion DROPOFFS
  • 25.
    HOW WE DOIT D C B A ARTICLES Xxxxx xxxxx xxxxxx xxx x xxxxxxxxxxxxxxx INTERVIEWS To pass knowledge down RESOURCES To help our members look more professional INSIGHTS Actionable insights each week We interview Fortune 100 executives & read 100s of editorials ― and only email you the insights and resources that will help you develop your career. All, in a brief report so you can stay ahead of the curve.
  • 26.
    MARKETING STRATEGY Incredible content Developincredible content such that our members will not be shy to share the content Free services Capture potential members with free-mium model Paid subscribers This is optional, not sure yet. Ideally everything should be free for everyone Consulting Allow corporate members to gain access to our consulting expertise
  • 27.
    THE FIRST THREEYEARS Y2 Ensure members use all four of our products Focus on depth and acceleration of member professionals Y1 Introduce services to corporate employees. Spray and pray This is broaden the brand – both in the US and abroad Y3 Focus on consulting services Allow large enterprises to use our consulting services. Help our members find amazing jobs
  • 28.
    TRAFFIC FLOW Where domembers on our website 80% Only landing page 15% Visited cart page 5% Converted Top three most desired pages
  • 29.
    X xx xxxX X xx xxx X xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxxxxxxxxxx xxxxxx x xxxxxxx xxxxxx x xxxxxxx xxxxxx x xxxxxxx XX XX Xxxxx X Xxxxx X Xxxxx X 99% OF THE NEWS YOU READ WILL NOT IMPROVE YOUR CAREER. We only send you actionable insights that can develop your career. We read 100s of business editorials and interview Fortune 100 executives to discover the best insights, the most valuable articles, the most used resources you can use to succeed in your industry. X xx xxx X XX
  • 30.
    GEO-BREAKDOWN We are stillin the early stages of capturing the market. We have 0.01% penetration 20% UK, Germany, Spain, France 48% US & Canada 12% Brazil 4% Xxxxx xxxxx
  • 31.
    OUR WEEKLY REPORT ISBRIEF BUT PACKED WITH INSIGHTS Insights that will help you forge stronger relationships at work to advance your career. We only focus on identifying and reporting the latest insights and trends that will allow our subscribers to succeed. 40% Germany 20% UK 18% France
  • 32.
    TRAFFIC BY REFERER Summarizedby source and type 23% Xxxxx 2% Xxxx 19% Xxx xxxx 24% Xxxxxx 23% Xxxx xxx 45% Xxxx 23% Xxxxx xxxx 7% Xxxxx 6% Xxxxx 16% Xxxxxx 11% Xxxxxxx
  • 33.
    EFFECTIVENESS Resources vs. Interviewsvs. Articles vs. Insights 3% 45% 60% 55% 45% Xxxxxx x xxxxxx x xxx x xxx xx xxx x 90% Xx xxxxxx xxxxxxxx x xxxx xxxxx Insights Articles Interviews Resources
  • 34.
    GENDER USAGE DISTRIBUTION Howdifferent genders use our content X X X X X X Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx xxx Xxxxx xxxx xxx x xxxxxx xx 30% 38% 26% 65% 72% 28%
  • 35.
  • 37.
    Xxxx 04 Xxxxx xxxxxxxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 03 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 02 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 01 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxxxx xxxx xxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 38.
    Xxxx xxxx xxxxxxxx xxxx xxx x 01 02 03 04 XXXXXXXXX XXXXXXXXX XXXXXXXXX XXXXXXXXX Xxxxx xxxxx xxxxxx xxxxxxxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxxxxxxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxxxxxxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxxxxxxxxxxxx xxxxxx x xx
  • 39.
    Xxxxxxx xxxxx Xxxxx xxxxxxxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 40.
    Xxxxx xx xxxxxxxx Xxxx xxxxxxxxxxx xxxx xxxxxxx xxxxx Xxxxx xxxxx 01 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx 02 Xxxxx xxxxx 03 Xxxxx xxxxx 04 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 41.
    Xxxx 04 Xxxxx xxxxxxxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 03 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 02 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxx 01 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxxx x xxxx xxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 42.
    Xxxxx xxxxx xxxxxxxxx xx xxxxxxxx xxxxxx x xx Xxxx xxxx xxxxxx x xxxxxxx xx Xxxxxxxxxxxxxxxxxx X x xxxxxxxx xxxxx Xxxxxx x xxxx xxxx xxxx Xx x xxx xxxxxxxxxx xx xxxxx xxxxx xxxxx xxx xxx Xx x xxxxx xxxxxxx Xxxxxxxx xxxxxx xxx xx xxxxxx Xx xxxxx xxxxx xxxxx xxxx xxxxxxxxxx xxxxx x xxxxxx Xxxx x xxx xxx xx xxxx xxxxxxxxx xxx x xxxxxxxxxxxxxxxxxxx x xxxxx xxxxx xxxxx xxxxxx xxxxxxx x xxx x xxx xxxxxxxx xxxxxx xx xxx xx Xx xxx xx xxxxxx xxx x Xxxxxxx xx xxxx xxxx Xxxxxxxxxxxxxxxxxxx xxxxxxx x xxxxxxx x xxxxxxxxxxxxxxxx 01 02 03 04
  • 43.
    Xxxx xxxxx xxxxx x xxxxxxx xx xx Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx Xxxxx xxxxx xxxxxx xxx 01 Xxxxxxx xxxxx xxx xxxx 02 Xxxxxxxxx x xxxxxxxxxx 03 Xxxxx xxxxx xxxxxx xxx 04 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 44.
    • Xxxxx xxxxxxxxxxx xxx xx xxxxxxxx xxxxxx x xx • Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx • Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx • Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx • Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx • Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx • Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx • Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx • Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx • Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx • Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx • Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx Xxxxxxxxxxx xxxx xxxxxxxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxx xxxx xxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxx xxxx xxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxx xxxx xxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxx xxxx xxxxx x xx 01 02 03 04
  • 45.
    Xx xxxxxxxxxxxxxxx xxxx 02 03 xx x xxxx X xx x xxxx xx x xxxx X xx x xxxx xx x xxxx X xx x xxxx xx x xxxx X xx x xxxx 04 60% xxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx 40% xxxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xx xxx xxxxx x xxx xxxxxxxxxxx xx xxxxxxxx xxxxxxxx Xxxxx x xxx x xxxxxx xx xx xxxxxxx xx 01
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  • 47.
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  • 48.
    Xxxxxx xxxxxx xxxxxxxx Xxxxx xxxxx 01 Xxxxx xxxxx 02 Xxxxx xxxxx 04 Xxxxx xxxxx 03 Xxxxxx Xxxxxx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxxx Xxxxx #4 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx
  • 49.
    Xxxxx xx xxxxxxxx X x x x x x x x x x X x x x x x x x x x X x x x x x x x x x X x x x x x x x x x Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx 04 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx XXXXX
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    Xxxxxxx Xxxxxxxx 12xx xxxxxxxxxxxx Xxx xxx xx xxx x xxxxxx xxxxxxx xxxxxxxxx ! Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx Xxxxx xxxxx xxxxxx xxx 01 02 03 04 08 07 06 05 09 10 11 12
  • 51.
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  • 52.
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  • 54.
    2005 Xxxxx xxxxx xxxxxx xxxxx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx 2006 2007 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx 2008 2009 Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx Xxxxx xxxxx xxxxxx xxx xx xxxxxxxx xxxxxx x xx 2010 Xxxx xx xxxx xxx x Xxx xxxx xxxxxxxxxxx x xxxx
  • 55.
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  • 56.
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