Yellowpages.in serves as a local business information portal, allowing users to find businesses based on their services and geographic area. The document discusses the various SEO practices employed on the site, including on-page, technical, and off-site SEO, as well as comparisons with competitors like Justdial. It also highlights the importance of social media presence and online marketing strategies for improving visibility and user engagement.

1. YELLOWPAGES

2. Presentation Overview

3. Introduction

4. About Yellow Pages
A telephone directory, or a section of one,
printed on yellow paper and listing businesses
and other organizations according to the
goods or services they offer.

5. What exactly do they do?
Yellowpages.in is a business
information portal where local
businesses can list themselves so
that the people of their city can
locate the right business for their
needs conveniently and quickly.
“LET YOUR FINGERS DO THE TALKING”

6. - Yellow Pages was in the top 5 highest revenue
generator of all search terms in Google's
AdWords program in 2010
- IYP offers listings differently from standard
search engines. Where search engines return
results based on relevancy to the true search
term, IYP returns results based on a
geographic area
- IYP is classified as a local search directory
which provides content with the added ability to
refine the search to find the needed service.
The search engine prioritizes local businesses
in its results rather than the results being
dominated by regional or national companies.
All services offer paid advertising options which
typically offer preferred placement on search
results pages.
“INTERNET
YELLOW PAGES”

7. Yellowpages.in : SEO

9. 3 types of SEO

10. On-Page SEO
On-page SEO (also known as “on-site SEO”) is
the practice of optimizing web page content for
search engines and users. Common on-page
SEO practices include optimizing title tags,
content, internal links and URLs.

11. Technical SEO
Technical SEO refers to website and server
optimizations that help search engine spiders crawl and
index your site more effectively (to help improve organic
rankings).

12. Off-Site SEO
Off-page SEO" (also called "off-site SEO") refers to
actions taken outside of your own website to impact
your rankings within search engine results pages
(SERPs).

13. IDEAL Site Structure
● Navigation
○ Menu
○ Breadcrumbs
● Categories
● Sub-Categories
All pages must have
Contextual Internal Linking

14. How SEO is implemented in Yellowpages.in

15. On-Site SEO
- Url:
- Title:
- Meta description: ‘Find local businesses and professionals like
plumbers, electricians, tutors, repair services companies etc
from the authentic source.'

16. Off-Site SEO
Off-site links to yellowpages.in

17. Technical SEO
- Optimised for mobile:
- Structured data markup:

20. Yellowpages vs justdial
Justdial
justdial !!

21. Domain analysis

22. What do they lack? Our analysis?

23. THE PAGE SPEED TEST
WHAT MORE ?!
Vs

24. HOW CAN WE IMPROVE

25. KEYWORDS FOR THE PEAK
These are some of the keywords that are can be used increase the
visibility of “yellow pages” in India

26. Top competitors

27. Effect of organic keywords
This graphs shows the contribution of organic keywords towards the website
over many years

28. Keywords in assistance
The number of keywords used over a duration of one year to help
(yellowpages.in) maintain a gap between its competitors.

29. yellowpages.in
VS
poweredindia.com
VS
vandanayellowpages.com
As we can see we(yellowpages.in) have
many keywords in common between the
competitor websites due to which it give
rise to the division of customer traffic.
And the page with lower ‘page-speed’ gets
higher priority and is visible on top on the
search page.
10073
20
7
14
1
14

30. Good keywords Vs. bad keywords

31. Keywords that gained rank for page
The above graph shows the use of keywords that helped in gaining the visibility
for the web-page

32. Loss of links

38. ON-PAGE

39. TITLE
Meta description
Headings

40. Meta data
Header tags

41. Add Keywords

42. More Keywords!!

44. Social Media
Marketing
Backlinks
Link
Worth
Content

45. Domain
Authority
Site Load Time

47. A robots.txt file tells search engine
crawlers which pages or files the crawler
can or can't request from your site.
A Sitemap is an XML file that lists the URLs for a site. It
allows webmasters to include additional information about
each URL: when it was last updated, how often it changes,
and how important it is in relation to other URLs of the site.
Status
Codes
Bad
Backlinks

48. Under some circumstances, a 404
error may be displayed as "Server
error in '/' Application." When this is
the case, the Description section of
the browser will clarify that the error
has occurred because the file is
missing or has been renamed.

49. sitemap
robots.txt

50. What else ?
Let’s find out!

51. Social media presence, Social media SEO

52. SOCIAL MEDIA AND SEO
WORK TOGETHER!
Social media does influence SEO
although the contribution isn’t direct.
Social media activities can boost the
website’s organic traffic through
search engines.
They help the brand get more
exposure although it doesn’t affect
the ranking.
Google does crawl and index social
media profiles.

53. The social media effect

54. It’s often said social media and blogs are the new “Yellow pages”
FACEBOOK
On comparing the presence of
yellowpages.in and just dial, we realise
that yellowpages has a normal community
page with 212 likes whereas, Justdial has
a verified page with over 50 lakh likes.
WHATSAPP
On calling justdial, you receive a WhatsApp
message from their verified business account.
But so such verified business account for
yellowpages.in exists on WhatsApp.

56. How to improve
their presence?
Television advertisements
Paid advertisements on social media
Influencer marketing (like JD)
Viral marketing (Just dial has a
separate covid-19 helpline section)
In- application ads
continuous updation
USE OTHER FORMS OF DIGITAL
MARKETING AS WELL!

57. Case studies

58. Khadim’s and yellowpages

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