As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketCaio Porciuncula
Xiaomi is a Chinese technology company that has grown rapidly since 2010 to become the third largest smartphone maker globally. The document outlines Xiaomi's mission, values, and strategic focus of producing high-quality premium products at low prices. It also summarizes Xiaomi's objectives of expanding further into developing markets like India, Brazil, and Russia, as well as its long term goals of entering Western markets and expanding into new product categories like smart home devices. Key to Xiaomi's success is its online sales model using flash sales and its practice of incorporating weekly software and occasional hardware updates based on user feedback.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
It is believed that China will soon dethrone USA, the leading economic power of the world. This is my infographic that shows American Companies and their Chinese equivalents.
Source: World Economic Forum
Samsung unveils two new galaxy smartphonesmygovtcellblog
Samsung has recently unveiled its brand new Galaxy series smartphones, the Galaxy On5 and On7. With this release, the company has declared these two models as value for money devices and planned to target the young consumers.
The new Nexus 6 P smartphone is launched. This smartphone is coming up with new features. They include different features like12.3mp camera, 3GBRam with good battery life.
Micromax Bolt Q332: Low Budget Average Phonemygovtcellblog
Micromax has launched Bolt Q332, a new low budget phone. The phone is has dual sim facility with a wide 5-inch (480x854) FWVGA IPS display. It sports Android 5.1 Lollipop powered by a 1.3GHz quad-core processor, and coupled with 512 MB of RAM.
The Acer Liquid Z630S price is a budgeted smartphone. It comes with a dual sim, 8MP rear camera with good battery life. The acer liquid comes with a front camera of 8MP with a features such as geo-tagging, touch focus, face detection, and HDR as well as panorama.
As part Global Marketing Management Module with Lecturer Mahabubur Rahman, we were tasked to develop a strategic international marketing plan for an actual firm. Our company of choice was Xiaomi, a private Chinese tech company that have taken the smartphone industry by storm in the last 5 years, becoming The world's 3rd largest smartphone distributor in 2014 and the world's most valuable tech start up.
The international marketing plan involved the development of a strategic plan for Xiaomi entering fast growing emerging market of Brazil. The global marketing plan addressed the adjustment of Xiaomi's marketing strategies to adapt to conditions on entering the Brazilian market.
Xiaomi Inc.: Positioning and Strategy for Entry into Indian Smartphone MarketCaio Porciuncula
Xiaomi is a Chinese technology company that has grown rapidly since 2010 to become the third largest smartphone maker globally. The document outlines Xiaomi's mission, values, and strategic focus of producing high-quality premium products at low prices. It also summarizes Xiaomi's objectives of expanding further into developing markets like India, Brazil, and Russia, as well as its long term goals of entering Western markets and expanding into new product categories like smart home devices. Key to Xiaomi's success is its online sales model using flash sales and its practice of incorporating weekly software and occasional hardware updates based on user feedback.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
It is believed that China will soon dethrone USA, the leading economic power of the world. This is my infographic that shows American Companies and their Chinese equivalents.
Source: World Economic Forum
Samsung unveils two new galaxy smartphonesmygovtcellblog
Samsung has recently unveiled its brand new Galaxy series smartphones, the Galaxy On5 and On7. With this release, the company has declared these two models as value for money devices and planned to target the young consumers.
The new Nexus 6 P smartphone is launched. This smartphone is coming up with new features. They include different features like12.3mp camera, 3GBRam with good battery life.
Micromax Bolt Q332: Low Budget Average Phonemygovtcellblog
Micromax has launched Bolt Q332, a new low budget phone. The phone is has dual sim facility with a wide 5-inch (480x854) FWVGA IPS display. It sports Android 5.1 Lollipop powered by a 1.3GHz quad-core processor, and coupled with 512 MB of RAM.
The Acer Liquid Z630S price is a budgeted smartphone. It comes with a dual sim, 8MP rear camera with good battery life. The acer liquid comes with a front camera of 8MP with a features such as geo-tagging, touch focus, face detection, and HDR as well as panorama.
Sony Xperia M4 Aqua: The New Waterproof Phonemygovtcellblog
Recently Sony Xperia launched M4 Aqua Dual sim Phone .This phone is featured with 2GB RAM,4G data connectivity,13MP rear camera and 2400 mAh battery . The best feature in this phone is its capless micro USB port and its waterproof nature makes it multi utility device..If you planning to buy the advance phone the Sony Xperia M4 is the best option.
Microsoft Lumia 640 XL is comes with the big screen size of 5.7 inches .Microsoft XL runs window phone 8.1 update.
The Lumia 640XL having different features like 13MP camera with 1/3-inch sensor, f/20 aperture, and Carl Zeiss lens, 3000mAh battery with a frugal Qualcomm and 1.2 GHz Snapdragon 400 CPU converts to an awesome battery life.
The latest version of Moto G 2nd Gen has been launched. It comes with the latest Google update, responsive touchscreen, Android 5.0 Lollipop and much more. This phone is very comfortable to hold with its curved back and has a nice sound quality.
Microsoft Lumia 640, coming this March. It has been scrutinized as an appropriate budget phone.This mobile device offers versatile features like 5-inch display, 1 GB Ram , replaceable battery and many more.
G4 stylus and g4c by lg flagship smartphonesmygovtcellblog
LG has introduced two new mid-range flagship smartphones, the G4 Stylus and G4c, to provide high-end features at affordable prices. Both phones run Android 5.0 Lollipop and have 1 GB of RAM and 8 GB of storage, though the G4 Stylus has a 5.7 inch display and 3,000 mAh battery while the G4c has a 5 inch display and 2,540 mAh battery. These phones aim to grow LG's market share with competitive specs and features like gestures, knock codes, and glance view at price points exceeding customer expectations.
Nexus 6 is a Google phone that is thicker, wider, and taller than Samsung Galaxy Note 4. The features include two front-facing speakers, fair battery lifetime ,6 inch screen size and to save power, Motorola has added a feature extension called ”Ambient Display”.
The Vivo Xshot is a uniquely built phone flaunting a premium finish, unnerving specifications, and a camera setup that almost puts it in a niche of its own . The Key featues of this phone is .3 GHz, 2/3 GB RAM, 5.2" 16M-color Adreno 330 GPU, Android 4.3 Jelly Bean and 2,600mAh non-removable battery .
Apple’s iOS 8 Finally Arrives Beaming with New Featuresmygovtcellblog
Apple's iOS 8 is the biggest iOS release ever. It comes with surplus of new features to provide
most useful experience - one that is pleasantly surprising at first and becomes utterly indispensable before you know it.
Sony Xperia M4 Aqua: The New Waterproof Phonemygovtcellblog
Recently Sony Xperia launched M4 Aqua Dual sim Phone .This phone is featured with 2GB RAM,4G data connectivity,13MP rear camera and 2400 mAh battery . The best feature in this phone is its capless micro USB port and its waterproof nature makes it multi utility device..If you planning to buy the advance phone the Sony Xperia M4 is the best option.
Microsoft Lumia 640 XL is comes with the big screen size of 5.7 inches .Microsoft XL runs window phone 8.1 update.
The Lumia 640XL having different features like 13MP camera with 1/3-inch sensor, f/20 aperture, and Carl Zeiss lens, 3000mAh battery with a frugal Qualcomm and 1.2 GHz Snapdragon 400 CPU converts to an awesome battery life.
The latest version of Moto G 2nd Gen has been launched. It comes with the latest Google update, responsive touchscreen, Android 5.0 Lollipop and much more. This phone is very comfortable to hold with its curved back and has a nice sound quality.
Microsoft Lumia 640, coming this March. It has been scrutinized as an appropriate budget phone.This mobile device offers versatile features like 5-inch display, 1 GB Ram , replaceable battery and many more.
G4 stylus and g4c by lg flagship smartphonesmygovtcellblog
LG has introduced two new mid-range flagship smartphones, the G4 Stylus and G4c, to provide high-end features at affordable prices. Both phones run Android 5.0 Lollipop and have 1 GB of RAM and 8 GB of storage, though the G4 Stylus has a 5.7 inch display and 3,000 mAh battery while the G4c has a 5 inch display and 2,540 mAh battery. These phones aim to grow LG's market share with competitive specs and features like gestures, knock codes, and glance view at price points exceeding customer expectations.
Nexus 6 is a Google phone that is thicker, wider, and taller than Samsung Galaxy Note 4. The features include two front-facing speakers, fair battery lifetime ,6 inch screen size and to save power, Motorola has added a feature extension called ”Ambient Display”.
The Vivo Xshot is a uniquely built phone flaunting a premium finish, unnerving specifications, and a camera setup that almost puts it in a niche of its own . The Key featues of this phone is .3 GHz, 2/3 GB RAM, 5.2" 16M-color Adreno 330 GPU, Android 4.3 Jelly Bean and 2,600mAh non-removable battery .
Apple’s iOS 8 Finally Arrives Beaming with New Featuresmygovtcellblog
Apple's iOS 8 is the biggest iOS release ever. It comes with surplus of new features to provide
most useful experience - one that is pleasantly surprising at first and becomes utterly indispensable before you know it.
Apple’s iOS 8 Finally Arrives Beaming with New Features
Apple, Be Alert: Xiaomi Mi 3 is Enchanting People Globally
1. Apple, Be Alert: Xiaomi Mi 3 is Enchanting People Globally
Recently, the Chinese Smartphone maker, Xiaomi, made a grand entry into the Smartphone
world with its candy bar phone – Mi 3. The company is known for its tactics of selling batches
of new devices on online stores (such as Weibo, flipkart, etc.). It’s selling handheld devices in
Mainland China, Hong Kong, Taiwan, Singapore and is planning to enter ten more countries
by the end of this year. According to reports, the Chinese company, Xiaomi, is outpacing Apple
on sales in the gigantic, hypercompetitive market.
Accelerate your life with Xiaomi’s candy bar phone - Mi 3
Specifications
1. Processor - Qualcomm Snapdragon
800 8274AB 2.3GHz processor
2. Camera – 13 megapixel with dual-
LED flash.
3. Display – 5 inch IPS display. Full HD at
16.9.
4. Battery – 5 hours of standby time, 24
hours of talk time, 21 hours of 3G
internet use.
5. Design - Mi 3 is 8.1mm thin, 145
grams light, and houses an aluminum-
magnesium alloy frame
2. Camera
Xiaomi packs a bigger 13 megapixel sensor in the Mi 3, which is better than the 8 megapixel
found on the Nexus 5 or the iPhone 5S. The Mi 3 has an improved camera interface that
amazingly supports new shooting modes and adds HRD in videos. This smartphone captures
amazing photos in low light with its super-large Exmor sensor and an f/2.2 aperture. The built-
in dual-LED flash quickly adds the perfect lighting to make your subject appealing.
Processor
The Xiaomi Mi3’s Qualcomm Snapdragon 800 8274AB 2.3GHz processor has amazing
computing power and it delivers a great effect on tasks such as photo sharing, video loading,
surfing internet, and more. Experience your favorite games and videos at blazing speed with
Mi3 Smartphone.
Design and Display
The display is the mirror of every Smartphone that keeps it in the front row. Without display,
we can’t talk about any design feature. Its full-screen, anti-glare coating gives you high screen
readability wherever you go. The Mi3 is 8.1mm thin and houses an aluminium-magnesium
alloy frame coated with three layers of thermal graphite.
On Tuesday, this powerful Smartphone dubbed, “Apple of China,” made its entry into India
through an exclusive partnership with Flipkart. For more information, visit
http://mashable.com/2013/10/15/xiaomi-mi3-smartphone-presale/