1. www.nigbebi.ge

2. saitisSesaxeb:
es aris axali produqti internet sivrceSi,sadac warmodgenili iqneba,molod da mxolod
qarTveli msaxiobebis cxovreba scenazeda scenis miRma.
www.nigbebi.ge

3.  Swot-analizi:
S-es aris pirveli qarTulisaiti, sadac qarTvelebs da aramarto qarTvelebs SeeZlebaT
naxon,waikiTxon, moisminon, Seityon,sruliad ucnobi da nacnobi detalebi
sayvareli msaxiobebis cxovrebidan. saiti aseve “monopoliuri iqneba, vinaidam jer
ar arsebobs qarTul internet sivrceSimsgavsi tipis saiti
W-vianidan axali brendia,Sesabamisad cnobadoba dabali eqneba da
Tavdapirvelad momxmarebeli ar eyoleba. SesaZlebelia aseve daCrdilos Tavad
teatris an msaxiobebis mier gakeTebulma mini saitebma,romlebic SesaZlebelia
aRviqvaT konkurentebad.
www.nigbebi.ge

4. O-dainteresdeba Zalian bevri msaxiobi, reJisori,SesaZlebelia partniorebi yavdes
sazRvargareT(msgavsi saitebis),es saSualebas mogvcems msoflio internetbazarze
cnobili gaxdes aramarto saiti, aramed qarTuli Teatri,xelovneba,kultura.
T-we have not any traits
www.nigbebi.ge

5.  segmentacia
Ees aris saiti,romelic gaTvlilia TiTqmis yvela tipis momxmarebelze,
ganuxrelad sqesis, asakis, rasis Tureligiurimrwamsisa.
SeuZliaT naxon maT,visac ki
kompiuteriT SeuZlia sargrbloba,
Mme-6–me7klasis da maT zemoT moswavleebma,
turistebma.
xelovnebaTmcodneebma.
Aadamianebma, romlebic verafers
xedaven Teatris miRma
www.nigbebi.ge

6.  cnobadoba-imiji
Ggamomdinare iqidan, rom saits cnobadoba argaaCnia, yvela marketingulida
sareklamo RonisZieba momarTuliunda iyos, imisaTvis rom momxmarebelma
gaicnos produqti, da saiti“nigbebi.ge” maTTvis gaxdes nacnobi,miejaWvnon
mas da sabolood am gverdis fanebic aRmoCndnen.
www.nigbebi.ge

7.  Pr-aqciebi
1.promo aqciebi (taqsize da avtobusebze saitis misamarTebi).
2. diriJabli
3. YyvelaTeatris yvela speqtaklis dawyebis win saitis gamocxadeba(erTi Tvis
ganmavlobaSi)
4. saitis misamarTiganTavsdeba: banerebze,
5. aeroportSi (turistebisaTvis)
6. Fflaerebi (darigdeba quCebSi,umTavresad kiiqneba Teatrisa da kinos holebSi
www.nigbebi.ge

8. 7.buStebi, saferfleebi, kalmebi misamarTiT:
nigbebi.ge
8.“niRbebis dRe”-romelic gaimarTeba (mag:10 agvistos zura yifSiZis dabadebis dRes,)
1.sad?-Sardenze,
2.ramdeni?-60msaxiobi
3.stili?-mini fruSeti
4.aqcia?-diriJablis gaSveba
5.romelsaaTze?_13:00
6.arsi?-msaxiobebi sakuTarigmirebis irgvliv isaubreben
7.vin gagvaSuqebs?- me d i a
www.nigbebi.ge

9.  Nnebismieri dizaini,sareklamo masala Tuflaeri, damzadebuli undaiyos erTstilSi,
radgan momxmarebels msgavsi imiji Sexvdes yvelgan, racsaitis cnobadobas
gazrdis.
www.nigbebi.ge

10.  Ggaxsenisaiti
 Site_smTavar gverdze daideba
yoveldRiuri siaxleebi.
 saqarTveloSi moqmedi yvela Teatris
ganrigi (sad? rodis? ra Rirs?)
 msaxiobTa galerea sadac:
 Profile
 Uucnobi-nacnobi
 Sesrulebuli rolebi
 Tavad rolebis da TamaSis naxva
www.nigbebi.ge

11.  Ggaxseni saiti
 Fforumi
 registracia
 Zieba
 3enovani
 Mmomavalimsaxiobebi
 CvensSesaxebinformacia
 stumrebisgverdi
 stumradmsaxiobi
 Online-gayidvebi
 msaxiobTa damsaxurebebi
 msaxiobTa Sefaseba
www.nigbebi.ge

12. madlobayuradRebisTvis
www.nigbebi.ge