This report analyzes social media data surrounding the Apple Worldwide Developers Conference (WWDC) 2014, where Apple announced major innovations like iOS 8 and OS X Yosemite. The analysis revealed over 56,000 mentions with a predominantly positive sentiment (85%), although some users expressed disappointment over the absence of new iPhone and iWatch introductions. Key discussions centered around iOS updates, programming language Swift, and overall expectations for new devices.

1. Social Media BuzzAnalysis

2. WWDC2014
Executivesummary
ThisreportwascreatedinordertoanalyzedatafromtheInternet monitoringabout
AppleWorldwideDeveloperConference.2014TheeventtookplaceatMosconeWestinSan
Francisco,CaliforniaonJune2nd-6th2014.Itwasthe25thanniversaryofWWDC.Withinthose
5daysAppleannouncedplentyofprettyamazingnewinnovationsincludingiOS8andOSX
Yosemite.Weexaminedthesocialmedia insearchforcontentsrelatedtoWWDC2014and
generalmoodabouttheevent.WithBrand24analyzingtoolwecollectedover56kmentions
fromover2.5kdomainsandsubdomains.MostoftheInternetusershadpositiveattitude
towardstheeventandApple’sannouncements.

3. WWDC2014
Socialmediabuzz
Number of mentions on particular days

4. WWDC2014
EstimatedSocialmediareach
Estimated Social media reach on particular days

5. WWDC2014
Sourcesof mentions

6. WWDC2014
Themosttalked-about
onsocialmedia
iOS 8
39%
OS X 10.10
30%
Swift
7%
HealthKit
4%
HomeKit
2%
iBeacon
3%
iCloud
4%
iWatch
7%
iPhone 6
4%
We distinguished 9 most talked-about
Apple’s announcements on WWDC2014.
Unsurprisingly the most popular were iOS
and OS X updates. Internet users also
discussed about new programming
language, Swift, which appealed to the
audience.
On the other hand, they talked about their
expectations on what would be announced
on WWDC. Two most anticipated devices
were iPhone 6 and iWatch.

7. WWDC2014
Trendingtopicsonsocialmedia
0
500
1000
1500
2000
2500
3000
3500
4000
June2nd June3rd June4th June5th June6th
Numberofmentions
iOS8
OSX10.10

8. WWDC2014
Trendingtopicsonsocialmedia
0
100
200
300
400
500
600
700
800
900
1000
June2nd June3rd June4th June5th June6th
Numberofmentions
Swift
HealthKit
HomeKit
iBeacon
iWatch
iPhone6

9. WWDC2014
Sentiment of opinions
Positive
85%
Negative
15%

10. WWDC2014
Positive opinions
What people liked about the WWDC2014
OS X 10.10
iOS8
Swift
Other announcements
Participation in the conference
Potential announcement of iPhone 6
The conference in general
Others

11. WWDC2014
Thebiggestdisappointmentsof WWDC2014
Even though, social media users were generally enthusiastic about the
conference, some were not really pleased with the event and Apple’s
announcements.
The biggest disappointment was the lack of new iPhone and iWatch introduction.
Internet users also complained about some presentations on WDDC. Some
accused Apple of copying Android and Blackberry in iOS 8. In addition, they
faulted Apples for the lack of new hardware.

12. Sample mentions

13. WWDC2014

14. WWDC2014

15. WWDC2014

16. WWDC2014

17. WWDC2014

18. WWDC2014

19. WWDC2014

20. WWDC2014
Conclusions
• Over 56k mentions about WWDC2014 were collected from social media
• The number of mentions was the highest at the first day of the conference
and it slowly fell
• The number of mentions related to brand Apple increased by 20%
• General attitudes towards the event were positive
• People especially liked iOS 8 and OS X 10.10 announcements and those
updates were the most talked-about topics in social media during WWDC
• Main reason of dissatisfaction was the lack of new iPhone and iWatch
introduction

21. An Overview of the Analysis Tool

23. About
Brand24.
Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.

24. Awards & Achievements

25. Clients
Over 350 clients

26. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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