2. Outlines
What is McDonald's
McDonald's initiation
Worldwide spread
Strategy in China
3. What is McDonald's
McDonald's is the
most famous fast
food restaurant
chain.
McDonald's stores
number more than
30,000 and are lo-
cated in more than
100 countries.
4. McDonald's initiation
McDonald's root is a hot dog stand started
by two brothers.
McDonald's greatly succeeded with simpli-
fied menu and “Speedee System” to prepare
foods.
They spread their franchise chain.
Ray Kroc bought the rights to McDonald's
1961.
