The document discusses four approaches to cross-media creation: 1) all mediums are equal, 2) film is dominant over other mediums, 3) film is dominant and other mediums have subordinate roles, 4) mediums have no relation to each other. It also discusses various techniques for managing coherence across different media platforms, such as using recaps, exploring different points of view, and employing a call-to-action cycle of primer, referral, and reward.

1. Writing Across Media Christy Dena UniverseCreation101.com Power to the Pixel 23rd October 2008

2. Writing Screenwriting Playwright Novelist Game writer eLit writer …

3. screenwriting + novel writing + web writing = ?

4. Four Approaches to Cross-Media Creation Version 1, Christy Dena, 2008 All mediums are equal, all art is one * Film is King, other mediums are Queen Film is King, other mediums can be Knights Film is King, all other mediums are Pawns Medium Status * Have to experience more than one * Experience more than one * Experience one or the other * Experience one on top of the other, no relation Audiences Writer-Producer-Director Self & like-minded teams Writer-Producer-Director Creatively controlled practitioners with some integration knowledge Creatively controlled practitioners Outsiders, no creative control Execution Combined platform/artform skills Multi platform/artform skills Single platform/artform skills Single platform/artform skills Skills Artistic Economic & Artistic Economic (& Artistic) Economic Motivation Strategies & Techniques Cross-media interaction design Experience Design Simultaneous media usage Designed from beginning Parallel production Asset Sharing After initial content Central Management (‘Transmedia Tzar’) Coherence Management (‘World Bible’) Asset Sharing Leverage existing IP for marketing & franchise exploitation No role in the meaning-making process Native Integrated Complimentary Isolated

5. Four Approaches to Cross-Media Creation All mediums are equal, all art is one * Film is King, other mediums are Queen Film is King, other mediums can be Knights Film is King, all other mediums are Pawns Medium Status * Have to experience more than one * Experience more than one * Experience one or the other * Experience one on top of the other, no relation Audiences Writer-Producer-Director Self & like-minded teams Writer-Producer-Director Creatively controlled practitioners with some integration knowledge Creatively controlled practitioners Outsiders, no creative control Execution Combined platform/artform skills Multi platform/artform skills Single platform/artform skills Single platform/artform skills Skills Artistic Economic & Artistic Economic (& Artistic) Economic Motivation Strategies & Techniques Cross-media interaction design Experience Design Simultaneous media usage Designed from beginning Parallel production Asset Sharing After initial content Central Management (‘Transmedia Tzar’) Coherence Management (‘World Bible’) Asset Sharing Leverage existing IP for marketing & franchise exploitation No role in the meaning-making process Native Integrated Complimentary Isolated

7. Managing Coherence

8. Scan of ‘The Complete Graph’ (p.247) in Marie-Laure Ryan (2001) 'Can Coherence be Saved?' Narrative as Virtual Reality: Immersion and Interactivity in Literature and Electronic Media . M.-L. Ryan (Ed.). Baltimore, Johns Hopkins University Press : 242-270.

9. Ivan Reitman’s My Super Ex-Girlfriend

13. How to Manage Coherence Across Media Platforms?

14. recapitulations (recaps) elaborating on a story event rather than continuing it exploring a subplot or sub-character diff POV restricting or controlling access to the content creating artefacts that have no role in the plot (e.g. a website for a fictional corporation) …

15. Recaps http://wayback.perplexcitystories.com/?url=story.perplexcity.com/ http://stophanso.rachelblake.com/recap.html

16. Fictional corporations, products & characters with plot-agnostic content

17. Richard Kelly’s Donnie Darko Restricting/Obstructing Access

18. http://www.donniedarkofilm.com/

19. POV: Brad Bird’s The Incredibles & Jack-Jack Attacks Feature Film DVD Extra

20. Artistic Rendition (new POV from alternate takes etc): Paul Thomas Anderson’s Punch Drunk Love and Blossoms & Blood DVD extra

23. The Matrix , Wachowski Brothers Time Medium

24. www.whatismatrix.com password:steak

25. Call-to-Action Cycle Primer Referral Reward

26. 1. Primer : prepare and motivate the audience to act

27. 2. Referral : provide the means and instructions on how and when to act

28. 3. Reward : acknowledge and recompense their action

29. Marc Forster’s Finding Neverland

30. 1. Primer : prepare and motivate the audience to act ReGenesis II Extended Reality Game by Xenophile Media

31. 2. Referral : provide the means and instructions on how and when to act

32. 3. Reward : acknowledge and recompense action gameplay and gameworld responses

33. Referrals

35. Heroes 360 Experience

37. Prison Break

38. http://www.iad-ordnonstop.net/ Criminal Minds

39. Modeling Nick Hamm’s Godsend

42. Traversal Design

44. Customer Experience Management Guide Book

45. Japan Market Intelligence

46. The Beast

47. Joseph Campbell, 1949

48. Christopher Vogler, 1992

49. Six to Start http://wetellstories.co.uk/

50. My bio site: http://www.ChristyDena.com/ Blog & podcast: http://www.UniverseCreation101.com Email: [email_address]