The document outlines World Centric's marketing campaign goals to grow its business share and spread awareness of its mission. The campaign will involve new packaging, in-store product demonstrations, creating a blog, and professionalizing media. It will also integrate with universities by finding aligned missions and increasing campus presence through logo displays and a "green" club.

1. Showcase World Centric's global impact
B U S I N E S S T O C O N S U M E R
MARKETING
CAMPAIGN

2. GROW
BUSINESS
SHARE
MISSION
SPREAD
AWARENESS
W O R L D C E N T R I C G O A L S

3. WORLD CENTRIC
CAMPAIGN
New
Packaging
In-Store
Demos
Create
Blog
Professional
Media

4. N E W P A C K A G I N G

5. I N - S T O R E D E M O N S T R A T I O N S

6. C R E A T E B L O G

7. P R O F E S S I O N A L I Z E M E D I A

8. WORLD CENTRIC
CAMPAIGN
New
Packaging
In-Store
Demos
Create
Blog
Professional
Media

9. UNIVERSITY
INTEGRATION
Find aligned missions
B U S I N E S S T O B U S I N E S S

10. CAMPUS
PRESENCE
LOGO DISPLAYS
"GREEN"
CLUB

11. L O G O
100%COMPOSTABLE

12. D I S P L A Y S

13. " G R E E N " C L U B

14. WORLD CENTRIC
IS MORE THAN
JUST A BRAND

15. THANK YOU