The document discusses optimizing video as part of a content marketing strategy, emphasizing the importance of live video and different video formats that can engage audiences. It provides practical tips for creating effective videos, including the use of SEO-friendly titles, tags, descriptions, and the inclusion of calls to action. Additionally, it highlights the growing trend of live video streaming and offers resources and tools for businesses to leverage this medium.

1. @gregfrysocial
Optimising Video As
Part of Your Content
Strategy

4. Build Relationships faster with Video
thehappypear

5. Think Like a Content Marketer
“Content marketing is a
strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain
a clearly-defined audience — and,
ultimately, to drive profitable customer
action”
- Content Marking Institute

6. Examples of Video Marketing?
• Live Streams
• Customer Service Videos
• Funny Videos
• Video Case studies
• Video teasers
• Hot News Topics
• Crowd Sourcing videos
• Event Previews
• Event Roundups
• Guides/ How to videos
• Video Product reviews
• Interviews

7. “The nobodies are the new
somebodies”
Who are the influencers in your industry and/or in the video world?

8. Be Real in your videos
http://youtu.be/vZcDjcaSHvc?t=1m4s

9. Think Vertical
Image credit: Form Meets Function
As of February 2017:
• Facebook - Vertical videos
publish with no black borders.
• Instagram - Vertical videos
publish with no black borders.
• Snapchat - Vertical videos
publish with no black borders.
• Twitter - Vertical videos publish
with no black borders.
• YouTube - The Android version
of the app hides black borders
when device is held vertically
and video is viewed in full
screen.

10. Formatting Your Video
Title – Ensure your keywords are included in your title.
Intro - Does it hold the viewer’s attention? Does it explain what the video is
about? Does it communicate the “what it’s in it for me” to the viewer?
Tags and Descriptions – Think SEO. Take time adding a description to your
video. Also add relevant tags so your video can be found online.
Add Subtitles - Add subtitles or captions so the viewer can understand your
video with or without sound.
Branding – Make sure you add your logo to your video. That way when your
video goes viral everyone will know where it came from.
Call to Action – Add a call to action in your video.

11. Why Live Video?

12. Live video streaming on mobile devices is about to grow by 39 times in the next
five years, Cisco predicted in its newest Mobile Visual Networking Index
forecast. – Feb 6th 2017

13. Go “Live”
• Facebook Live
• YouTube Live
• Twitter/Periscope
• Instagram Live

14. Live Video Ideas

16. Go “Live” - Tools
https://obsproject.com/

17. BeLive.TV
belive.tv

19. Switcher Go

20. Go “Live” – Other Tools
Other platforms:
Blue Jeans - https://bluejeans.com
LiveLeap - https://liveleap.com
Wirecast - http://www.telestream.net/wirecast
Crowdcast - www.crowdcast.io
FireTalk - https://firetalk.com

21. This is a Workshop

22. Let’s Go Live
#3XEDigital

23. In your groups “Go Live”. Think “Value”.
Come up with ideas and tips on how businesses
can leverage your chosen live video format.
What tools and equipment do businesses need to leverage
live video?
Broadcast your tips online using the hashtag
#3XEDigital
Theme:
“Live Video ideas
and tips for
business”
The Workshop
The 10 Minute
HUDDLE

24. The Winning Team

25. Facebook Mobile Live Tips

26. Facebook Live “Split Screen” is here
NB. This feature is not available on Facebook Pages yet

27. Schedule and Promote your Livestream

28. Live Contributors on Facebook

29. Repurpose your Live Video & Add Captions

30. Facebook Live - Experian

31. 360 Degree Live Video is here

32. Allign yourself with the experts

33. Customer Service Videos

34. Snickers Live
https://youtu.be/_9M_wQDTTdk

35. Snickers Live

36. Snickers Live

37. Snickers

38. Do you use Instagram Stories?
Should you invest time in creating daily stories on Instagram and/or
Snapchat?

39. Promote your Videos and Create Video Ads
http://www.viddyad.com/

40. YouTube has rolled out
mobile live video for
Creators with more than
1,000 subscribers.
Super Chat also announced.
What about YouTube?

41. 10 Livestreaming Tips
1. Create video for your audience not you. Be creative and dare to be
different.
2. Think like a Content Marketer. Write a great headlines (think SEO), add a
description and tag your live videos.
3. Promote your Livestream beforehand.
4. Plan your Live Video, but don’t rehearse so much you sound like a robot.
5. Look at the camera and be yourself. Give your best performance.
6. Have a person monitoring and fielding questions and comments in real
time.
7. Don’t be afraid to ask for something. Use “call to actions” in your
livestream
8. Consider 3rd party tools like OBS, Wirecast or BlueJeans to give your
livestream a professional look and feel.
9. Repurpose your video content after your live event.
10. Add captions or subtitles to your saved or repurposed video..

42. Questions?

43. Contact Me
+353 87 2039855
twitter.com/gregfrysocial
ie.linkedin.com/in/gregfry