Word-of-Mouth with Locals Love Us

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The document discusses how trust in advertising has changed over time from typical responses to extreme responses. It notes that consumers now trust friends and family the most in reviews rather than traditional advertising. The rest of the document then focuses on how a company called Locals Love Us is trying to bridge online and offline reviews to help local businesses by having customers provide reviews and feedback.

Marketing

Who we trust the most
Source: Nielsen Global Trust in Advertising Survey 3Q 2011

Thank you!
Nathan Schock
http://localsloveus.com

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