Congress accepts the scientific findings that climate change is occurring due to increases in global temperatures, melting ice and snow, and rising sea levels. Climate change refers to lasting changes in weather patterns over decades or longer. While some areas have experienced cooler weather, data from NASA and NOAA show that the Earth's average surface temperature has increased 1.2-1.4°F over the past century, with the eight warmest years on record occurring since 1998. Most of the recent warming is very likely due to human activities like increased greenhouse gas emissions.
Reebok is launching a new fitness club called ReeFit Zone to capitalize on India's growing fitness market. ReeFit Zone will provide fitness programs focused on weight loss, conditioning, and flexibility while promoting the sale of Reebok's shoes and apparel. The clubs will be promoted through cricket events, marathons, music events, and a TV show to connect Reebok's brand to fitness, fun, and a modern lifestyle. ReeFit Zone aims to help Reebok deliver complete fitness solutions and further drive growth.
Final Presentation By: Lyndsay CheesmondLynCheesmond
This document discusses targeting career-oriented audiences aged 25-45 and 25-49 who earn $60k+ annually. It focuses on using internet radio and web banners to advertise to these audiences, measuring marketing success over weeks, months, and years to strengthen an existing brand presence. The key attributes for these audiences are luxury, performance, quality and attitude.
Congress accepts the scientific findings that climate change is occurring due to increases in global temperatures, melting ice and snow, and rising sea levels. Climate change refers to lasting changes in weather patterns over decades or longer. While some areas have experienced cooler weather, data from NASA and NOAA show that the Earth's average surface temperature has increased 1.2-1.4°F over the past century, with the eight warmest years on record occurring since 1998. Most of the recent warming is very likely due to human activities like increased greenhouse gas emissions.
Reebok is launching a new fitness club called ReeFit Zone to capitalize on India's growing fitness market. ReeFit Zone will provide fitness programs focused on weight loss, conditioning, and flexibility while promoting the sale of Reebok's shoes and apparel. The clubs will be promoted through cricket events, marathons, music events, and a TV show to connect Reebok's brand to fitness, fun, and a modern lifestyle. ReeFit Zone aims to help Reebok deliver complete fitness solutions and further drive growth.
Final Presentation By: Lyndsay CheesmondLynCheesmond
This document discusses targeting career-oriented audiences aged 25-45 and 25-49 who earn $60k+ annually. It focuses on using internet radio and web banners to advertise to these audiences, measuring marketing success over weeks, months, and years to strengthen an existing brand presence. The key attributes for these audiences are luxury, performance, quality and attitude.
O documento discute as qualidades importantes de um líder eficaz, listando visão, missão, estratégia, inovação, criatividade, sucesso, capacidade, decisão e carisma como características essenciais. Cita vários pensadores sobre a importância de cada qualidade para um bom líder.
Congress accepts the scientific findings that climate change is occurring due to increases in global temperatures, melting ice and snow, and rising sea levels. Climate change refers to lasting changes in weather patterns over decades or longer. While some areas have experienced cooler weather, data from NASA and NOAA show the Earth has warmed 1.2-1.4°F over the past century, with the eight warmest years on record occurring since 1998. Most of the recent warming is very likely due to human activities like increased greenhouse gas emissions.
Final Presentation By: Lyndsay CheesmondLynCheesmond
This document discusses targeting career-oriented audiences aged 25-45 and 25-49 who earn $60k+ annually. It focuses on using internet radio and web banners to advertise to these audiences, measuring marketing success over weeks, months, and years to strengthen an existing brand presence. The key messages are luxury, performance, quality, and attitude.
Nordstrom is a leading fashion retailer with 225 US stores. It faces challenges in overcoming perceptions as an expensive store and struggles during economic downturns. However, Nordstrom aims to meet all customer needs through diverse pricing and exceptional service across all channels. The document proposes maintaining Nordstrom's successful social media strategy and customer service to ensure future success. A $40,000 budget is suggested to fund contests, giveaways and customer representatives, especially during the busy holiday season.
Nordstrom is a leading fashion retailer with 225 US stores. It faces challenges in overcoming perceptions as an expensive store and struggles during economic downturns. Nordstrom aims to focus on individual customer needs through lifestyle departments rather than by merchandise type. It maintains prices through strong social media presence on platforms like Twitter, Facebook, and its blog where it engages customers and promotes trends. A proposal is made to allocate $15,000 for social media contests and $25,000 for customer service to maintain Nordstrom's positive brand image through the holidays.
Veet has been the leading player in the hair removal market in India with 33% market share. The analysis proposes initiatives to further penetrate this market and transition Veet into a total beauty brand. It recommends launching Veet Beauty Stops in salons to educate customers and Veet Beauty Studios to provide beauty services while promoting the brand. In-parlour merchandising and trained experts will communicate hair removal techniques and benefits. The goal is to transform Veet from an Rs 110 crore brand into an Rs 469 crore brand over five years by expanding into new categories like body care and driving brand awareness.
The document discusses marketing strategies for the lubricant brand Servo in India. It proposes several initiatives to associate the brand with speed, performance and modernity, including sponsoring a TV auto show, rally racing events, and displays at Indian Oil petrol pumps featuring Formula 1 branding. The strategies are intended to leverage the large distribution network of Indian Oil to reach customers and entrench brand associations with qualities like reliability and long-lasting engine life among youth audiences. A timeline lays out rolling out different initiatives over a two-year period to continuously promote the brand through high-visibility sponsorships and in-store displays.
O documento discute as qualidades importantes de um líder eficaz, listando visão, missão, estratégia, inovação, criatividade, sucesso, capacidade, decisão e carisma como características essenciais. Cita vários pensadores sobre a importância de cada qualidade para um bom líder.
Congress accepts the scientific findings that climate change is occurring due to increases in global temperatures, melting ice and snow, and rising sea levels. Climate change refers to lasting changes in weather patterns over decades or longer. While some areas have experienced cooler weather, data from NASA and NOAA show the Earth has warmed 1.2-1.4°F over the past century, with the eight warmest years on record occurring since 1998. Most of the recent warming is very likely due to human activities like increased greenhouse gas emissions.
Final Presentation By: Lyndsay CheesmondLynCheesmond
This document discusses targeting career-oriented audiences aged 25-45 and 25-49 who earn $60k+ annually. It focuses on using internet radio and web banners to advertise to these audiences, measuring marketing success over weeks, months, and years to strengthen an existing brand presence. The key messages are luxury, performance, quality, and attitude.
Nordstrom is a leading fashion retailer with 225 US stores. It faces challenges in overcoming perceptions as an expensive store and struggles during economic downturns. However, Nordstrom aims to meet all customer needs through diverse pricing and exceptional service across all channels. The document proposes maintaining Nordstrom's successful social media strategy and customer service to ensure future success. A $40,000 budget is suggested to fund contests, giveaways and customer representatives, especially during the busy holiday season.
Nordstrom is a leading fashion retailer with 225 US stores. It faces challenges in overcoming perceptions as an expensive store and struggles during economic downturns. Nordstrom aims to focus on individual customer needs through lifestyle departments rather than by merchandise type. It maintains prices through strong social media presence on platforms like Twitter, Facebook, and its blog where it engages customers and promotes trends. A proposal is made to allocate $15,000 for social media contests and $25,000 for customer service to maintain Nordstrom's positive brand image through the holidays.
Veet has been the leading player in the hair removal market in India with 33% market share. The analysis proposes initiatives to further penetrate this market and transition Veet into a total beauty brand. It recommends launching Veet Beauty Stops in salons to educate customers and Veet Beauty Studios to provide beauty services while promoting the brand. In-parlour merchandising and trained experts will communicate hair removal techniques and benefits. The goal is to transform Veet from an Rs 110 crore brand into an Rs 469 crore brand over five years by expanding into new categories like body care and driving brand awareness.
The document discusses marketing strategies for the lubricant brand Servo in India. It proposes several initiatives to associate the brand with speed, performance and modernity, including sponsoring a TV auto show, rally racing events, and displays at Indian Oil petrol pumps featuring Formula 1 branding. The strategies are intended to leverage the large distribution network of Indian Oil to reach customers and entrench brand associations with qualities like reliability and long-lasting engine life among youth audiences. A timeline lays out rolling out different initiatives over a two-year period to continuously promote the brand through high-visibility sponsorships and in-store displays.