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Perspectives of Data Protection in
the public and private sector
Data is the new infrastructure & Privacy is the new
green. Is Trust the new currency?
Founder, Aurélie Pols & Associates
February 21st 2022
aurelie.pols@protonmail.com
1
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Data Governance & Privacy Engineer
Data is the New infrastructure – Privacy is the New Green – Trust is the New Currency
Dutch nationality, French mother tongue, works in English, lives in Spain
AURELIE POLS,
DATA GOVERNANCE
& PRIVACY ENGINEER
• DPO for mParticle (Customer Data platform) – contractor (USA, New York)
• Founder – Aurélie Pols & Associates
• Expert Advisory Board (EAB) member - Panelfit (EU H2020 No 788039)
• Group expert member for the Observatory on the Online Platform Economy (E03607) – EU Commission
•Guest professor DPO certification courses Maastricht University, faculty of law (NL) & Solvay Business School
Brussels (B)
• Board Member European Center On Privacy and Security, Maastricht University (NL)
• Ethics Advisory Group (EAG) – European Data Protection Supervisor (EDPS) Towards a digital ethics
• Former Vice-chair P7002 – Data Privacy Process – IEEE
• Speaker/writer/consiglieri: Mobile World Congress, SWSX, Strata (+ Hadoop World), IAPP, Piwik, AT Internet,
industry associations, AdTech & MarTech vendors, …
2003:
OX2 Co-founder
Webanalytics.be
2008:
Sold to Digitas LBi
(Publicis)
2
What I do for a living
In case you’re wondering ;-)
3
3 pillars for a balanced (?) career
Solving problems
4
Sharing knowledge Building the future
Aurelie Pols and Associates
It takes a global village
Collaboration is key
Interlocking liabilities & obligations
People
Company
(Telco,
Bank,
Insurance..)
Company
(Agency,
consultancy,
vendor, ...)
Cloud
provider
• Aligning contract obligations
• (+ enforcement?)
• Providing
• Security
• Privacy features
• Privacy engineering
B2C
B2B
B2B
Privacy
policies
Consent
MSA
SOW
T&C
5
Career milestones
6
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Major milestones
1. Childhood: les carrés magiques en math
2. Adolescence: IS/LM model in economics
3. Early years at university: statistics
4. Later years at university: models & econometrics
5. Early professional experience: data is not that clean 😱
6. Moving forward: technology & internet
7. Even further down the road: entrepreneurship & incentives
8. Today? Independence!
7
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Some mantras
Ø Marginal utility is always decreasing!
Ø There is an advantage in being different
Ø Not everything that can be counted counts, not everything
that counts can be counted
Ø You can’t modelize the world, get over it
Ø Reliability and trust creates long term constructive
relationships, ego doesn’t
8
9
small big
public
private
(Early stage) start-ups
NGOs, not-for-profit
Post IPO: fiduciary duties
National vs. international
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Role models
10
Roe vs. Wade
But actually this
initially
https://www.youtu
be.com/watch?v=p
j4PwyfDNuI
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Data is the new infrastructure & Privacy is the new green
Is Trust the new currency?
1. Data as infrastructure: electricity managers in factories
2. Privacy is the new green:
1. from fundamental rights to the future of our planet?
2. Traceability mechanisms & nutrition labels
3. Trust…
1. As in regulatory certainty?
2. As in customer relationships? Fiduciary responsibilities remain an issue
3. As in LT vs. ST relationships such as reputation
11
aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates –
Q&A: what’s next?
12
Thank you for listening
Aurelie.pols@protonmail.com
13

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Women in STEM for IE Girl Up Club

  • 1. Perspectives of Data Protection in the public and private sector Data is the new infrastructure & Privacy is the new green. Is Trust the new currency? Founder, Aurélie Pols & Associates February 21st 2022 aurelie.pols@protonmail.com 1
  • 2. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Data Governance & Privacy Engineer Data is the New infrastructure – Privacy is the New Green – Trust is the New Currency Dutch nationality, French mother tongue, works in English, lives in Spain AURELIE POLS, DATA GOVERNANCE & PRIVACY ENGINEER • DPO for mParticle (Customer Data platform) – contractor (USA, New York) • Founder – Aurélie Pols & Associates • Expert Advisory Board (EAB) member - Panelfit (EU H2020 No 788039) • Group expert member for the Observatory on the Online Platform Economy (E03607) – EU Commission •Guest professor DPO certification courses Maastricht University, faculty of law (NL) & Solvay Business School Brussels (B) • Board Member European Center On Privacy and Security, Maastricht University (NL) • Ethics Advisory Group (EAG) – European Data Protection Supervisor (EDPS) Towards a digital ethics • Former Vice-chair P7002 – Data Privacy Process – IEEE • Speaker/writer/consiglieri: Mobile World Congress, SWSX, Strata (+ Hadoop World), IAPP, Piwik, AT Internet, industry associations, AdTech & MarTech vendors, … 2003: OX2 Co-founder Webanalytics.be 2008: Sold to Digitas LBi (Publicis) 2
  • 3. What I do for a living In case you’re wondering ;-) 3
  • 4. 3 pillars for a balanced (?) career Solving problems 4 Sharing knowledge Building the future Aurelie Pols and Associates It takes a global village Collaboration is key
  • 5. Interlocking liabilities & obligations People Company (Telco, Bank, Insurance..) Company (Agency, consultancy, vendor, ...) Cloud provider • Aligning contract obligations • (+ enforcement?) • Providing • Security • Privacy features • Privacy engineering B2C B2B B2B Privacy policies Consent MSA SOW T&C 5
  • 7. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Major milestones 1. Childhood: les carrés magiques en math 2. Adolescence: IS/LM model in economics 3. Early years at university: statistics 4. Later years at university: models & econometrics 5. Early professional experience: data is not that clean 😱 6. Moving forward: technology & internet 7. Even further down the road: entrepreneurship & incentives 8. Today? Independence! 7
  • 8. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Some mantras Ø Marginal utility is always decreasing! Ø There is an advantage in being different Ø Not everything that can be counted counts, not everything that counts can be counted Ø You can’t modelize the world, get over it Ø Reliability and trust creates long term constructive relationships, ego doesn’t 8
  • 9. 9 small big public private (Early stage) start-ups NGOs, not-for-profit Post IPO: fiduciary duties National vs. international
  • 10. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Role models 10 Roe vs. Wade But actually this initially https://www.youtu be.com/watch?v=p j4PwyfDNuI
  • 11. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Data is the new infrastructure & Privacy is the new green Is Trust the new currency? 1. Data as infrastructure: electricity managers in factories 2. Privacy is the new green: 1. from fundamental rights to the future of our planet? 2. Traceability mechanisms & nutrition labels 3. Trust… 1. As in regulatory certainty? 2. As in customer relationships? Fiduciary responsibilities remain an issue 3. As in LT vs. ST relationships such as reputation 11
  • 12. aurelie.pols@protonmail.com © prepared by Aurélie Pols for Aurelie Pols & Associates – Q&A: what’s next? 12
  • 13. Thank you for listening Aurelie.pols@protonmail.com 13