WisePass is a lifestyle membership app that allows users to enjoy complimentary drinks, meals, coffee and events every day for a monthly fee. It can be used once or twice daily depending on the membership level. The app works by scanning QR codes at participating locations. WisePass is currently available in several cities in Vietnam and aims to expand to more locations both within Vietnam and overseas. The document also proposes a digital activation campaign between WisePass and JW whiskey involving a treasure hunt concept to drive whiskey consumption and acquire new WisePass members.

1. wisepass.co
Anything. Anytime. Anywhere

2. wisepass.co
What’s WisePass
Introduction
Now what?
Introducing a whole new membership

3. wisepass.co
Introduction
A lifestyle app that enables to enjoy complimentary drinks,
lunch, dinner, coffee and vip events everyday

4. wisepass.co
It’s an app you can download on iOS and Android
How does it work?

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How much does it cost?
You can subscribe for a monthly fee of 6 million VND

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Where can I use WisePass?
Hanoi & Ho Chi Minh
Danang and Nha Trang coming early 2018

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How does it work?
Open the
application and click
on the scan button.

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How does it work?
Select what you
want to consume
& slide to get it.

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How many times can I use it?
You can use it once a day for anything

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Can I use it only for a month?
You can cancel anytime

11. wisepass.co
Anything. Anytime. Anywhere

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Introduction
Introducing Premium
wisepass.co

13. How does it work?
Same as our first membership,
you can download on iOS and Android

14. How many times can I use it?
You can use it twice a day

15. Where can I use wisepass?
Access to premium locations and bottles

16. Premium bottles

17. What can I do?
Complimentary lunch everyday

18. What can I do?
Enjoy Starbucks everyday

19. What can I do?
Complimentary drink everyday

20. What can I do?
Complimentary dinner everyday

21. What can I do?
Access to VIP event

22. What else?
Free flights
April 2018

23. wisepass.co
How does it work?
Scan the QR code
on the pyramid.

24. Where can I use wisepass?
Vietnam and overseas

25. Open the application and
click on the scan button.
How does it work?

26. How does it work?
Scan the QR code
on the pyramid

27. How does it work?
Select what you want to
consume & slide to get it

28. How much does it cost?
You can subscribe for a 15 million VND monthly fee

29. Simple invoicing
We can issue a single red invoice for all
the memberships you purchased from us

30. Assignment in 1 click
You can easily assign memberships to
your salesforce within minutes

31. Special offer
For every 3 credits purchased, we offer 1
free credit

33. Proposal for JW
Digital Activation with over 100
outlets over 12 months

34. Treasure hunt concept
WisePass members will have to look for some
JW in every outlet and win a prize for every 5
JW redeemed
This is a type of always on campaign
relying on gamification

35. Prize
The prize can vary from a small to high value
item. It is randomized and ensure to create a
cliffhanger when the user completes the goal
This is a type of always on campaign
relying on gamification

36. Prize
The prize can range from 1 day to 1 year
membership

37. Projections
The volume of JW depends on the adoption of
the game. WisePass plans to acquire 500
members in Vietnam in 2018
The average consumption of whiskey is 2 per
month. Overall we are looking at 1,000 bottles
monthly by December 2018

38. JW Proposal
JW purchases 150,000$ worth of
memberships that would be used for the
prizes to the members
WisePass would lock exclusively that digital
activation for 12 months with JW in Vietnam