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2013 Playlist Live Recap
This document provides a recap of Red Bull's involvement at the 2013 Playlist Live! event, including details on infrastructure and equipment provided valued at over $28,000, social media impressions, sampling by the Wings Team, and media coverage through Exit Vine on YouTube and appearances by famous YouTubers. Placement of the infrastructure included the DJ desk on stage, metal tables in the VIP party, and barrel coolers in the VIP room and backstage.
2015 AUG Musketeer MPR Slides [1]
This document provides details on programming and activations planned with Buffalo Wild Wings accounts. It lists specific dates and times that Danielle, Diego, and the Musketeer wings team will visit various Buffalo Wild Wings locations in the New Orleans area to promote Musketeer brands and conduct tastings, sampling, or other promotions. Locations include Metairie, Elmwood, and West Bank/Algiers. Dates include September 19th and 26th for initial visits, and October football game days and a "Boneless Thursdays" promotion. Contact information is provided for managers at each location.
2015 SEPT Musketeer MPR Slides [1]
This document provides sales data and updates from Danielle's sales territory for the month of September. Key details include:
1) Total year-to-date volume is down 2.3% compared to the prior year for the entire sales team, but up 12.8% for Danielle's accounts specifically.
2) Several accounts qualified for bonuses by reaching certain case volume thresholds.
3) The status of Danielle's "most wanted" accounts is outlined, including estimated annual case volumes and potential earnings.
4) Upcoming events and programming are listed for October through December, including Saints games, LSU games, Halloween, Voodoo Festival, and the Republic anniversary party.
2015 OCT FINAL Musketeer Cell Slides
This document contains sales performance summaries and event planning details for an alcohol distributor. It summarizes September year-to-date volume compared to the previous year for various accounts, noting small declines and increases. It also lists upcoming programming and targeted accounts for a partnership with Buffalo Wild Wings, including specific dates and locations for sales visits. Finally, it outlines an event activation plan for Voodoo Fest in October focused on accounts in Mid City, Frenchmen, and Bourbon Street.
2014 Back to College Recap
This document summarizes Red Bull's back to school marketing efforts in Orlando in 2014. Key activities included placing Red Bull Pic Up boxes and fridge 4-packs with gift cards at 3 universities with a total collegiate population of 114,000 students, reaching 30% of students. Red Bull also hosted events like an air race viewing and sampling at Embry-Riddle Aeronautical University. Overall, the campaign focused on dominating the top college accounts through new displays, promotions, and social media across University of Central Florida and University of Florida. Lessons learned centered around improving execution and follow up to truly own campus accounts long-term.
Recommended
2013 Playlist Live Recap
This document provides a recap of Red Bull's involvement at the 2013 Playlist Live! event, including details on infrastructure and equipment provided valued at over $28,000, social media impressions, sampling by the Wings Team, and media coverage through Exit Vine on YouTube and appearances by famous YouTubers. Placement of the infrastructure included the DJ desk on stage, metal tables in the VIP party, and barrel coolers in the VIP room and backstage.
2015 AUG Musketeer MPR Slides [1]
This document provides details on programming and activations planned with Buffalo Wild Wings accounts. It lists specific dates and times that Danielle, Diego, and the Musketeer wings team will visit various Buffalo Wild Wings locations in the New Orleans area to promote Musketeer brands and conduct tastings, sampling, or other promotions. Locations include Metairie, Elmwood, and West Bank/Algiers. Dates include September 19th and 26th for initial visits, and October football game days and a "Boneless Thursdays" promotion. Contact information is provided for managers at each location.
2015 SEPT Musketeer MPR Slides [1]
This document provides sales data and updates from Danielle's sales territory for the month of September. Key details include:
1) Total year-to-date volume is down 2.3% compared to the prior year for the entire sales team, but up 12.8% for Danielle's accounts specifically.
2) Several accounts qualified for bonuses by reaching certain case volume thresholds.
3) The status of Danielle's "most wanted" accounts is outlined, including estimated annual case volumes and potential earnings.
4) Upcoming events and programming are listed for October through December, including Saints games, LSU games, Halloween, Voodoo Festival, and the Republic anniversary party.
2015 OCT FINAL Musketeer Cell Slides
This document contains sales performance summaries and event planning details for an alcohol distributor. It summarizes September year-to-date volume compared to the previous year for various accounts, noting small declines and increases. It also lists upcoming programming and targeted accounts for a partnership with Buffalo Wild Wings, including specific dates and locations for sales visits. Finally, it outlines an event activation plan for Voodoo Fest in October focused on accounts in Mid City, Frenchmen, and Bourbon Street.
2014 Back to College Recap
This document summarizes Red Bull's back to school marketing efforts in Orlando in 2014. Key activities included placing Red Bull Pic Up boxes and fridge 4-packs with gift cards at 3 universities with a total collegiate population of 114,000 students, reaching 30% of students. Red Bull also hosted events like an air race viewing and sampling at Embry-Riddle Aeronautical University. Overall, the campaign focused on dominating the top college accounts through new displays, promotions, and social media across University of Central Florida and University of Florida. Lessons learned centered around improving execution and follow up to truly own campus accounts long-term.
2014 #WingsToWalls BBOY
The document provides details on Red Bull's plan to promote the Red Bull BC One qualifier event in Orlando on June 7th. This includes sampling Red Bull wings teams at various locations to promote the event from May 20th to June 7th. It also outlines social media promotion strategies like giving away prizes and getting local influencers and bboys involved. A mural competition is planned where local bboys will compete for votes to have their portrait featured on a mural painted by a local artist.
2015 CINCO DE MAYO REDEX
The document discusses plans for a Cinco de Mayo marketing campaign called "RedEx" involving the delivery of Red Bull Yellow samples and merchandise to restaurants and bars. It notes that 10 cases containing 240 cans were delivered on May 4th to 10 locations. Key learnings from the campaign included having a photographer document it, ordering different uniform sizes, having delivery people explain the Cinco de Mayo theme, using a wagon for deliveries, and having extra single cans and social media integration.
2015 Yellow Edition Launch Plan
The document outlines Yellow Edition launch plans for several major markets, including New Orleans. It lists over 100 target accounts in the New Orleans region that will be focused on during different phases. Launch activities outlined for New Orleans include seeding accounts with product, a SIN sunrise party, a bar crawl on Bourbon Street following a "yellow brick road", and deploying a costumed "Yellow Musketeer" for events. The goal is to drive awareness, trial, and listings of Yellow Edition in on-premise accounts leading up to and during launch.
2015 Hello Yellow Recap
The document summarizes Red Bull's efforts to promote its Yellow Edition drink through events in New Orleans for Mardi Gras, Austin for SXSW, and Miami for Miami Music Week. It provides details on artists, numbers of industry tastemakers reached, cans consumed, and key performance metrics for social media and growth.
Orlando Social Media
The document summarizes several social media contests run by Red Bull Orlando to promote events and gain followers. It describes contests giving away tickets to Snap! Orlando, #WoodStixWings with local brands, and #EDCOrlando that required entries on Instagram and Twitter. Leveraging influencers and additional third party accounts helped drive more interactions and entries for each contest. The contests were an effective way to promote Red Bull Orlando's events and increase their social media reach.
RB3StyleU Gainesville Recap
This document provides details about the Red Bull Thre3Style DJ competition held in Gainesville, FL on February 20th, 2013. It took place at the Envy nightclub located near the University of Florida campus. Six local DJs competed in the contest which was judged by DJ and music industry professionals. Red Bull and local promoters worked together on promotion, securing a venue, and running the event successfully. The winning DJ was DJ K*CAO from Tampa.
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More from Danielle Hein
2014 #WingsToWalls BBOY
The document provides details on Red Bull's plan to promote the Red Bull BC One qualifier event in Orlando on June 7th. This includes sampling Red Bull wings teams at various locations to promote the event from May 20th to June 7th. It also outlines social media promotion strategies like giving away prizes and getting local influencers and bboys involved. A mural competition is planned where local bboys will compete for votes to have their portrait featured on a mural painted by a local artist.
2015 CINCO DE MAYO REDEX
The document discusses plans for a Cinco de Mayo marketing campaign called "RedEx" involving the delivery of Red Bull Yellow samples and merchandise to restaurants and bars. It notes that 10 cases containing 240 cans were delivered on May 4th to 10 locations. Key learnings from the campaign included having a photographer document it, ordering different uniform sizes, having delivery people explain the Cinco de Mayo theme, using a wagon for deliveries, and having extra single cans and social media integration.
2015 Yellow Edition Launch Plan
The document outlines Yellow Edition launch plans for several major markets, including New Orleans. It lists over 100 target accounts in the New Orleans region that will be focused on during different phases. Launch activities outlined for New Orleans include seeding accounts with product, a SIN sunrise party, a bar crawl on Bourbon Street following a "yellow brick road", and deploying a costumed "Yellow Musketeer" for events. The goal is to drive awareness, trial, and listings of Yellow Edition in on-premise accounts leading up to and during launch.
2015 Hello Yellow Recap
The document summarizes Red Bull's efforts to promote its Yellow Edition drink through events in New Orleans for Mardi Gras, Austin for SXSW, and Miami for Miami Music Week. It provides details on artists, numbers of industry tastemakers reached, cans consumed, and key performance metrics for social media and growth.
Orlando Social Media
The document summarizes several social media contests run by Red Bull Orlando to promote events and gain followers. It describes contests giving away tickets to Snap! Orlando, #WoodStixWings with local brands, and #EDCOrlando that required entries on Instagram and Twitter. Leveraging influencers and additional third party accounts helped drive more interactions and entries for each contest. The contests were an effective way to promote Red Bull Orlando's events and increase their social media reach.
RB3StyleU Gainesville Recap
This document provides details about the Red Bull Thre3Style DJ competition held in Gainesville, FL on February 20th, 2013. It took place at the Envy nightclub located near the University of Florida campus. Six local DJs competed in the contest which was judged by DJ and music industry professionals. Red Bull and local promoters worked together on promotion, securing a venue, and running the event successfully. The winning DJ was DJ K*CAO from Tampa.