UI website development plays a crucial role in enhancing the overall appeal of your business’ web portal.

1. Why UI is Important for Website Development
A website is the digital representation of any business, small or large. It is, in a sense, a digital
portfolio of your brand that encapsulates not just your products or services but also the views
and values of your company. It plays the most significant role in molding the notions of the
credibility and quality of your business as perceived by potential customers. This makes it
necessary for a business website to sport an easy-to-use and seamless User Interface (UI) for
a visitor to easily and intuitively interact with your website. Thus, investing in UI website
development can be a great way to gain new customers.
What is UI?
In computer terminology, an Interface is a set of commands that assist a user in
communicating with the program on the screen. UI stands for User Interface. In the simplest
of words, it deals with the way visitors would navigate through a website and take some
actions. UI design comprises every design element that has to be present for a person to do
what they need to do with the website.
Key Components of User Interface
The elements of UI fall into one of the following four categories:-
1. Input Controls - These provide users with ways to input information.
2. Navigation Components - These facilitate navigation and allow users to move around the
website.
3. Informational Components - These are used to share information with visitors.
4. Containers - These are used for holding related content together.
The significance of UI design
There is ample data backed by research to strongly suggest that User Interface plays a
significant role in driving traffic to a website. The Stanford Web Credibility Research shows
that a staggering 75% of users admit to judging the company's credibility based on its website
design. According to Forbes, an impressive UI increases the conversion rates of a website by
as much as 200%. Hence, a quality UI design of a website help in retaining high traffic and
keeping them engaged.

2. UI takes into consideration the design patterns and even the minutest details. It is all about
making the layout delightful and navigable for the visitor. As an analogy, a website’s UI design
may be considered akin to the furnishings, paint on the walls, and other little details inside a
house that evoke the mood of a home.
Invest in UI design; Here’s why
The topmost reasons why it is worthwhile to invest in UI website development are as follows:-
1. Establishes brand identity - User Interface includes the choice of color, typography, button
style, etc., which together form an impression of your company’s values, culture, and tone in
customers’ minds.
2. Achieves conversions - UI engages users and can compel them to make a purchase,
download content, or get in touch with the business.
3. Customer retention - An impressive UI evokes pleasant subconscious responses in users’
minds, thereby compelling them to visit your website repeatedly.
UX website development is not just imperative but indispensable for every business aspiring
for better conversions and increased sales to focus on creating an engaging User Interface.