White and Purple Simple Research Proposal Presentation.

1. Research
Proposal
Presentation
Product Research Proposal for Ingoude Company
Timmerman
Industries
02 May, 2024

2. Timmerman
Industries
Hello!
Warm greetings to all present. As we gather here today, I am excited to introduce
our research proposal for Ingoude Company, which aims to address key challenges
and capitalize on emerging opportunities in the market.

3. Agenda Overview
01
02
03
04
05
06
07
08
Background of the study
Problem Statement
Framework
Methodology
Qualitative
Quantitative
Proposed Timeline
Analysis

4. Background
of the Study
Our research focuses on the product market, an
innovative solution designed to make the
product become a top-of-mind product.
By understanding market demand, competition,
and technology, we aim to unlock this new
product's potential, addressing critical needs and
driving innovation in the market. Through this
research, we aim to provide insights into its
successful development, launch, and adoption,
creating lasting value for stakeholders.

5. Problem
Statement
We're studying the market for a new
product, analyzing consumer trends
and competition. Our goal is to
identify opportunities and
challenges, gain valuable insights,
and position the product for success.
Our study aims to pinpoint challenges and
opportunities, assess feasibility, and offer strategic
insights.
Scope of the Study
Understanding its market implications is crucial for
businesses aiming to stay competitive and meet
evolving customer needs.
Relevance of the Study
How can the new product effectively address the
market needs, leverage market trends, and
differentiate itself in the competitive landscape?
Research Question

6. Framework
• Innovation Adoption Theory
• Market Segmentation Theory
• Product Differentiation Theory
Overview Proponents
Aaron Loeb
Innovation Adoption
Theory Maker
Daniel Gallego
Market Segmentation
Theory Maker
Reese Miller
Product Differentiation
Theory Maker

7. Methodolo
gy
We'll use qualitative research to
explore consumer preferences,
attitudes, and experiences on the
new product.
Qualitative Methods
Quantitative research involves
analyzing numerical data to
measure relationships, trends, and
patterns. We'll use quantitative
methods to measure phenomena
related to the new product.
Quantitative Methods

8. Qualitative Data
Administering structured questionnaires to a large sample of
respondents to gather data on consumer demographics, preferences,
and purchase intentions regarding the new product.
Soo Jin Ae
Actor
Lars Peeters
Accountant
Rufus Stewart
Doctor
Murad Naser
Scientist
Richard Sanchez
Chef
Matt Zhang
Journalist

9. Quantitative Data
Using statistical techniques such as
regression analysis, correlation analysis,
and hypothesis testing to identify
relationships between variables and test
hypotheses related to the new product.

10. January February March April
Week 1-2: Finalize Research
Proposal Outline and
Objectives
Week 1-2: Develop Research
Methodology and
Instruments (Qualitative and
Quantitative)
Week 1-2: Recruit Participants
for Qualitative Interviews and
Focus Groups
Week 1-2: Transcribe and
Analyze Qualitative Data,
Identify Emerging Themes
Week 3-4: Conduct Literature
Review on Relevant Theories
and Concepts
Week 3-4: Obtain Ethical
Approval and Permissions for
Data Collection
Week 3-4: Conduct Qualitative
Data Collection
Week 3-4: Design and
Administer Quantitative
Surveys
Proposed Timeline

11. Analysis
The analysis for the product research proposal
presentation encompasses a comprehensive
examination of the market landscape, consumer
insights, competitive dynamics, feasibility
considerations, and strategic recommendations.

12. Analysis
Through a deep dive into market trends,
consumer preferences, and competitor strategies,
the proposal aims to identify opportunities,
challenges, and potential pathways for success.

13. Our Portfolio

14. Testimonial
Alfredo Torres
It addresses a real need in the
market and has the potential to
revolutionize the industry.
Chad Gibbons
The positive feedback received so
far is incredibly promising.
Bailey Dupont
Its unique features and benefits
make it a game-changer in the
market!
Dani Martinez
Consumers are genuinely excited
about this product!

15. Thank You
02 May, 2024
Timmerman
Industries