The document discusses an advertisement for a Nike shoe. It says the ad uses a surreal message that Nike builds shoes like they build skyscrapers, targeting kids, teens, and adults. While the ad's target audience seems accurate, the reviewer finds the message unclear and not very effective.

1. What is the product? A shoe
What are they advertising? A shoe from nike
What are they telling us about the product? That its strong and rebust
Is there a message in the advert?Yes They build shoes like they build skyscrapers
Who is the advert meant for? (target audience) kids teens +18(maybe adults)
Do you think it reaches the correct target audience? yes
What type of advert is it? (humorous, informative, surreal, dramatic, realist – you may
have to research these terms to find out)surreal
What do you think of the advert and do you think it works? I think that the advert is not
that clear what the message was. I don’t think it works that well