The document outlines key digital marketing strategies focused on online activities to connect with customers, emphasizing the importance of understanding buyer behavior. It covers essential components like SEO-optimized websites, video content, social media marketing, paid advertising, and email marketing, highlighting their roles and effectiveness. The text also mentions trends for 2022, such as the rise of TikTok, augmented reality, and user-generated content.

1. Digital Marketing 101

2. What is Digital?
Digital marketing covers all marketing activities deployed online to connect with
customers or prospects.
Today, we live in a "content first" world.
People are looking for information before they buy.
So you really need to put yourself in the buyer's shoes rather than being blinded by
the quality of your products and services.

3. Digital marketing strategies
1. Website or Blog with SEO in mind.
2. Investing in video content.
3. Social media marketing.
4. Paid advertising.
5. Email marketing.

4. Website or Blog
with SEO in
mind

5. 1 . Website or Blog with SEO in mind
Having a website is simply getting more traffic, leads and sales, we must
intentionally target the problems that your target audience, wants to solve.
- For a normal website : Wordpress, wix...
- For an E-commerce website : Woocommerce (Free), Prestashop (Free) ,
shopify(90 days trial -> 29$) ....
Search engine optimization, also called natural or organic SEO.
improve the position of a website on the search engine results pages (SERP).
You might like to read my article about: What is SEO and Why Does It Matter?

6. 1 . Website or Blog with SEO in mind
Search Engine Optimization: SEO and SEA
The web referencing is essential to increase the traffic towards your website:
Two methods exist to achieve this:
➔ natural referencing using keywords, relevant content on your site that will
facilitate your positioning in web searches;
➔ Paid referencing, which corresponds to the purchase of advertisements such
as an AdWords campaign.

7. Investing in video
content

8. 2 . Investing in video content
● 73% of B2B marketers say video has a positive impact on Return on Investment
(ROI) (Tubular Insights).
● 97% of marketers say video helps users gain a better understanding of their
products and services (Hubspot).
● By 2021, 82% of global internet traffic will be video (CISCO)
● Using the word "video" in the subject line of an email increases open rates by
19%, click-through rates by 65%, and reduces unsubscribes by 26%
(Syndacast).

9. 2 . Investing in video content
Video is becoming more and more important in our marketing strategies, as it is the
most popular format for consumers.
➔ A video can inform, tell a story (brand storytelling) and
create emotion.

10. 2 . Investing in video content
➔ Video Marketing Trends in 2022:
➔ The TikTok phenomenon
➔ Youtube. (2nd most visited website in the world, behind Google)
➔ Youtube Short
➔ Augmented reality
➔ Instagram Reels
➔ The user as a spokesperson for your marketing video (e.g. Orange #dima9rab)
➔ Metaverse

11. Social media
marketing

12. Social media marketing is a marketing term that
refers to the use of social media to promote a
product or service. (Wikipedia)

13. 3 . Social media marketing
For instance
- Publish regular information about their products or services.
- Implementing targeted paid campaigns to increase the number of customers
and sales volume.
- Interact with their followers via specially created content to reinforce the
existing following.
- Organize social media-oriented contests and promotions.

14. 3 . Social media marketing
What is the purpose of a social media strategy?
➔ Increase the visibility of your B2B company: by publishing content regularly,
you expand your audience and the visibility of your business.
➔ Improve communication with customers: every post, like, share, private
message used by Internet users is a communication channel.

15. 3 . Social media marketing
➔ Reduce marketing costs: less expensive than an advertising campaign, a
well-constructed social media strategy can be just as profitable.
➔ Deepen the knowledge of your customers/prospects: the information collected
allows you to refine the knowledge of your personas and therefore of your
offer.
➔ Generate trust and credibility: the presence of a company on social networks
generates trust and implies an ability to respond and deal with issues
effectively.

16. Social Media Marketing Trends in 2022
1. TikTok will be part of your marketing strategy
3. AR & VR will be used effectively in your marketing. (IKEA)
4. Influence marketing.
5. Instagram Reels
6. You will invest in UGC (user generated content).
Example : Coca, Starbacks
For more details about social media trends and prevision for 2022 you can read my article :
https://digitallabacademy.com/social-media-trends-2022/

17. Paid advertising.

18. 4 . Paid advertising.
When it comes to paid advertising, don't just throw your money blindly at an ad
network because you read that it's good.
What works for one person won't necessarily work for the next person.
Instead, think about the ABCs of paid advertising.
A is for audience,
B is for budget,
C is for marketing.

19. What should I use as paid advertising?
➔ Facebook Ads,
➔ Google Ads,
➔ LinkedIn Ads,
➔ TikTok Ads…

20. 5 . Email Marketing
l’Email Marketing is the strategy that consists in
creating emailings adapted to the expectations and
behaviors of your target.
- The goal of emailing is to promote a product or a
service by directly reaching a user via his email
address.
-Email marketing is a very effective solution for the
company wishing to create or maintain a link with its
customers or potential prospects.

21. The different types of messages used in
email marketing

22. 5 . Email Marketing
The different types of messages used in email
marketing:
➔ Informational email
➔ Product update email
➔ Digital newsletter
➔ Transactional email

23. 5 . Email Marketing
The 10 Best Email Marketing services
1. ActiveCampaign – best for small businesses & enterprise
2. Moosend – best for small agencies & non-profits
3. Hubspot – best for B2B service companies
4. Omnisend – best for eCommerce
5. Rejoiner – best for managed email marketing
6. ConvertKit – best for bloggers
7. SendinBlue – best for transactional emails
8. Autopilot – best for marketing automation
9. MailerLite – best for personal projects
10. Mailchimp – best for developers

24. Thanks for your attention
Which digital marketing strategy do you think is most effective?
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