The document contains 15 design briefs for various graphic design projects. The projects include campaigns, branding, packaging, website design, and more. A variety of media are listed for the projects, including Illustrator, Photoshop, InDesign, and Dreamweaver. The objectives focus on informing the public, celebrating a typographer, branding for a hotel and companies, pattern design, website redesign, character development, entertainment packaging, toy design, and skincare branding.

2. Objective:
A poster campaign to inform
and educate the public about
how many are affected by
cancer.
Media:
Illustrator

3. Objective:
Create a calender that
commemorates and exemplifies the work
and accomplishments of an
assigned typographer. To celebrate the
works of Herb Lubalin and his Avant Garde
font, the calender features the days of the
month wrapped around 1978, the year in
which the font Avant Garde was first
released.
Media:
Illustrator

4. Objective: Area Guide
Ti Amo San Francisco!
Brand identity package featuring a tri-fold but leave your heart in San Francisco – along
with your tastebuds, curiousity, walking shoes,
brochure, business card and coupon for a
and dancing shoes! With its convenient location
in the heart of San Francisco’s Union Square, A TASTE OF ITALY IN THE
the Villa Florence is ideal for business and HEART OF UNION SQUARE.
leisure travelers and is just steps away from the
local San Francisco Hotel, Villa Florence.
city’s premier shopping, dining and The spirit of Italy in the heart of San Francisco.
The transformed Villa Florence has experienced
district and Moscone Convention Center. its own Renaissance – embodying the feel of a
Explore Fisherman’s Wharf, Chinatown and modern Italian urban villa, providing
Keeping in mind the elegance and
other San Francisco attractions using the world exceptionally warm service and charming
famous Powell Street cable car, located just two accommodations to each and every guest. With
blocks away.
metropolitan energy, the Villa Florence is
Points of Interest
sophistication of Italy to appeal to tourists.
authentically furnished and is ideally located Italy in the heart of San Francisco.
in the epicenter of San Francisco – steps from
* Union Square - 1/2 block Union Square.
* Powell Street cable car line - 2 blocks
Media:
* Chinatown - 7 blocks
* Nob Hill - 1/2 mile
* SF Museum of Modern Art - 1/2 mile
* Yerba Buena Gardens - 1/2 mile
InDesign & Illustrator
* North Beach - 1 mile
* Ferry Building - 1.5 miles
* Fisherman’s Wharf - 2 miles (415) 397-7700
* California Academy of Sciences - 4 miles 225 Powell Street
* Sausalito/Tiburon - 10/17 miles San Francisco, CA 94102WW
* Sonoma/Napa (Wine Country) - 45 miles
* San Jose, CA - 49 miles
www.VillaFlorence.com
Amenities Accommodations Dining
Semplicemente conveniente! Comodo Ed Alla Moda! Mangia & Salute!
Designed to invoke the feel of a modern Italian All of the Villa Florence’s 182 guest rooms, Eat, drink and be merry – Italian style!
villa and the spirit of family and hospitality, our including 29 junior suites, have been stylishly
newly remodeled San Francisco hotel delivers upgraded with contemporary Italian décor and
a memorable experience through exceptional furnishings featuring warm Tuscan hues. In
service and upscale amenities, complemented -
ture FeatherBorne® Bed package, premium
and wine experiences. Some of our hotel L’Occitane bath and body products, a plush
services and amenities include: pack of towels, robes and slippers, as well as a Bar Norcini in the lobby is an authentic Italian
well-equipped, state-of-the-art entertainment
* Kuleto’s Italian Restaurant menus along with a variety of Italian wines by
* Bar Norcini Internet and an iPod docking station. Each the glass and Italian-themed cocktails – from
* Complimentary business center Villa Florence guest room and suite features: Cinzano to Grappa, Moretti to Peroni.
* Fitness center
* Concierge services * Larkspur’s signature FeatherBorne Bed
* Valet parking (unlimited in and out * Complimentary wireless Internet
privileges - $40 per 24 hours. Oversized * L’Occitane bath and body products
vehicles - $50 per 24 hours) * Flat screen LCD TV with smart panel
* Same day valet/laundry * Room service from Kuleto’s
* ATM * Spacious work desk
* Safe deposit boxes * Fully stocked mini bar Kuleto’s Italian Restaurant, a San Francisco
* Ice machine institution for locals and visitors alike for over
20% off
* Sundry area * Plush bathrobes twenty years, serves exquisite Northern Italian
Call to make 225 Powell Street * Airport shuttle service (fee)
* Air conditioning
* Personal electronic safe
cuisine.
reservations San Francisco, CA 94102 * Cordless telephone
your next stay! today! (415) 397-7700

5. Objective:
A brand identity package including a logo,
flyer and banner for Regenerate, a mutual
fund that focuses on investments on
renewable energy. The infinity symbol formed
by the circles represent trust that your money
will always move and prosper.
Media:
Illustrator

6. Objective:
Logo development for Blue Danube, a jean
company. Blue Danube is a name of a waltz,
while the Danube is also a river in Europe. To 28
follow the elegance of Europe, Blue is written in a dark wash slim fit
sophisticated script while danube is in a simple
sans serif font to maintain a modern look as well
as appeal to juniors.
Media:
Illustrator, Photoshop
& Photography

7. Objective:
Design a seamless textile pattern in five different color ways that will be
applied to clothing. Drawing inspiration from feminine florals and
Hawaii, these garments will be sold in Hawaii’s tourist shops such as
ABC.
Media:
Illustrator

8. Objective:
Redesign of the SugarDanny’s website. To give
the website a more sophisticated look and feel,
I moved the navigation bar to the left. To
create a teaser, I featured pictures of cakes on
each page to draw in potential customers.
Media:
Photoshop & Dreamweaver

9. Objective:
Character development and style
guide for Paramount’s Terrytoon’s Terry
Bears. By modernizing the characters,
they appeal to the youth of today.
Media:
Illustrator
Sippy Cups:
Apparel:
Plates:
Mugs:
26 © 2010 Wendy Ma 27

10. Objective:
Create an entertainment package that
features a CD cover/case, booklet, poster and
sticker. Ice Cream Frenzy is a video game that
tells the story of jealous doughnuts who wish to
take over Ice Cream Castle. The fearless Ice
Creams must venture to save Ice Cream Castle.
Media:
Illustrator, Photoshop & Photography

11. Objective:
Iggy and Izzy is a toy packaging design
that features the two igneous rocks and
their pet rock/child, Pebble. Each toy ic
complete with stickers to customize your
own facial expressions
and looks. As well as
a home for the rocks,
which doubles as
the package.
Media:
Illustrator, Photoshop & Photography

12. Objective:
Skincare branding and packaging for
Naturally Fruit, a skincare brand that
focuses on the benefits of fruit. Each
package features a different color to
make each product more distinguishable
from each other and competitors.
Media:
Illustrator, Photoshop & Photography