Nokia lost 20% of the Indian mobile market share in the first six months of 2010 due to increased competition from cheaper brands. SAAB owner Spyker is in talks with BMW to obtain parts and technology in an effort to triple SAAB's sales volumes. Nikon plans to increase India's contribution to its sales from the current 1% to 5% in the next three years by launching new TV commercials and expanding its retail outlets in India.