1. Week 7 - Capstone

2. Five Skills Employers Want
• Professionalism / Work Ethic
– Demonstrate integrity in all
your work functions
– Work in a disciplined manner,
completing projects before
deadlines and meeting goals
as set
– Maintain a sense of ownership and responsibility
in the work that you complete.

3. Five Skills Employers Want
• Written Communication
– Communicate clearly and
succinctly, with accurate
spelling and grammar.
– Clarity and content are
extremely important in the
workplace

4. Five Skills Employers Want
• Speech Communication
– Effectively communicate your
ideas in the workplace through
speech
– Manage verbal and nonverbal
communication effectively
– Avoid miscommunication using
both verbal and written
communication

5. Five Skills Employers Want
• Work

6. Porter’s Five Forces
• Competition – How
much power your
competitors have to
reduce your
profitability

7. Competitors
• Competitors have more power when…
– Products or services are commoditized
– Brand loyalty is minimal
• Competitors have less power when…
– Products or services can be differentiated
– Brand identity is strong

8. Porter’s Five Forces
• Suppliers – How
much power your
suppliers have to
reduce your
profitability

9. Suppliers
• Suppliers have more power when…
– Supplies are unique and difficult to duplicate
• i.e. Intel microprocessors
– Distribution channels are limited
– Supplies are perishable
• Suppliers have less power when…
– Supplies are readily available
– Supplies are commodities

10. Porter’s Five Forces
• Customers – How
much power your
customers have to
reduce your
profitability

11. Customers
• Customers have more power when…
– They can easily switch to a competitor
– They are highly price sensitive
– Substitute products/services are available
• Customers have less power when…
– Your product/service is scarce
– You can differentiate your product/service
– Your product/service has no substitutes

12. Porter’s Five Forces
• Barriers to Entry –
How easy it is for
new companies /
employees to enter
your industry

13. Barriers to Entry
• Barriers to Entry are low when…
– It requires minimal investment to enter the
industry
– The industry is unregulated
– Intellectual property is of limited importance
• Barriers to entry are high when…
– Intellectual property is important
– Regulatory pressures are high
– Fixed costs are high

14. Porter’s Five Forces
• Substitutes – How
many alternatives
exist to the
product/service you
provide? How
readily available are
they?

15. Substitutes
• The threat of substitutes is high when…
– It’s easy for buyers to switch to a different product
– There are many substitutes available
• The threat of substitutes is low when…
– Your product or service is unique and
differentiated
– Few substitutes are available