The document discusses accessibility guidelines for web content. It defines accessibility as making web content usable by all people regardless of user agent or constraints. It provides examples of user agents like text-based browsers, screen readers, and mobile devices. It also discusses physical conditions that can impact accessibility like inability to see, hear, or being physically handicapped. The document notes that accessibility and usability often improve each other, and provides resources for testing and evaluating web accessibility.

1. Accessibility Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing

2. What are we talking about? Innovative Internet Marketing TM Internet Marketing

3. What is accessibility? Innovative Internet Marketing TM Internet Marketing

4. The primary goal of these guidelines is to promote accessibility. However, following them will also make Web content more available to all users, whatever user agent they are using (e.g., desktop browser, voice browser, mobile phone, automobile-based personal computer, etc.) or constraints they may be operating under (e.g., noisy surroundings, under- or over-illuminated rooms, in a hands-free environment, etc.). W3C tells us Innovative Internet Marketing TM Internet Marketing

5. Text based browsers – Only textual information, no pictures nor tables, CSS, JS, Flash, sound or pictures. WebTV – 560px screen with no horizontal scroll. Screen readers – reads web page content from HTML document. Mobile devices – PDA’s, mobiles. Small screens and limited JS support. Slow internet connection – Modem users Wide screens – 1600px wide or wider About whom are we talking about (user agents)? Innovative Internet Marketing TM Internet Marketing

6. Can’t read Can’t hear Physically handicapped NB! Cultural accessibility! Who else (physical conditions)? Innovative Internet Marketing TM Internet Marketing

7. Are usability & accessibility any different? Users Design goals Usability Different Improve user experience, user friendliness and ease of use. Accessibility Same Remove accessibility barriers, restrictons by devices.

8. Does accessibility improve usability and vice versa? Innovative Internet Marketing TM Internet Marketing

9. Sitemaps, marking links that are clicked in different way – accessibility topics improve usability Consistent text, easy & clear navigation – usability topics improve accessibility There are several connections, including with SEO. Often yes Innovative Internet Marketing TM Internet Marketing

10. Accessibility Innovative Internet Marketing TM Internet Marketing

11. Innovative Internet Marketing TM Internet Marketing

12. http://www.w3.org/TR/WCAG20/ W3C standards available Innovative Internet Marketing TM Internet Marketing

13. But we are not going into this! Innovative Internet Marketing TM Internet Marketing

14. HTML http://validator.w3.org/ Code http://wave.webaim.org/ Lynx view http://www.delorie.com/web/lynxview.html Background/text http://tlt.its.psu.edu/suggestions/accessibility/color.html Pictures http://tools.webaccessibile.org/test/check.aspx 404 page, sitemaps Real tests 1 Innovative Internet Marketing TM Internet Marketing

15. Cynthia Says http://www.contentquality.com/Default.asp Browsers: http://browsershots.org/ http://www.browsercam.com/Default2.aspx http://www.mydebugbar.com/wiki/IETester/HomePage Colour blindness: http://www.vischeck.com/ Mark Up http://valet.webthing.com/access/url.html Real tests 2 Innovative Internet Marketing TM Internet Marketing

16. Flicker rate http://tools.webaccessibile.org/test/check.aspx Mobile http://ready.mobi/ Few more tests Innovative Internet Marketing TM Internet Marketing

17. Image content, banners New content sections Info for webmaster… How can you make use of it? Innovative Internet Marketing TM Internet Marketing

18. [email_address] skype: tonish50 www.altex.ee Thank you! Innovative Internet Marketing TM Internet Marketing