This document outlines how companies can get new customers through their website and social media. It discusses how customer buying behavior has changed due to the internet, with most buyers beginning their search online. It then recommends that companies focus on having a clean website with great and continuously produced content, as well as a social media presence. The document promotes a company called SalesHub that provides website development, content creation, and social media execution services to help drive customers to a company's online assets and generate new leads.

1. How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L
M E D I A

2. Heather Nairn-Rand
Senior Consultant
SalesHub
@hnairnrand
Matthew Cook
CEO
SalesHub
@MattCookSales
S p e a k e r s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

3. A g e n d a
• How Customer Buy Today
• How To Get New Customers with your
Website
• Leveraging Social Media
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

4. T H I S I S Y O U R N E W B U S I N E S S C A R D

5. Who is online? On Google, Bing, Yahoo?

6. Worldwide . . .
88,000,000,000 searches
per month on Google
PER SECOND…………………………………………… 34,000
PER MINUTE…………………………………………… 2,000,000
PER HOUR………………………………………………. 121,000,000
PER DAY………………………………………………….. 3,000,000,000
Who is online?

7. 46%
of daily
searches
are for
information on
products
or
services
Who is buying online?

8. Social Media
1 billion + users on Facebook
650,000,000 users on Twitter
300,000,000 LinkedIn Profiles

9. How people look to buy
• The Internet has forever fundamentally changed the way people find,
discover, share, connect and buy
• Most buyers begin their purchasing process online, even if they
ultimately make the purchase either in person or over the phone
• 60% of the traditional sales process has disappeared because of the
Internet (Source: Google and CEB The Digital Evolution in B2B Marketing )
• Customers are well educated on products and services well before
they engage a seller
• Customers want control over the buying process. Selling has changed

10. Old Marketing
o Website
o Brochure
o Company Centric
o Hope People Come
o Static
o Manual
New Marketing
o Web Asset
o Answers Questions
o Customer Centric
o Drives Visits
o Dynamic
o Automated
R e t h i n k i n g S a l e s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

11. R e a c h i n g Y o u r A u d i e n c e
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

12. SalesHub
New Role of Websites New Role of your Seller

13. • Clean Website
• Great Content (continuously produced)
• Social Media Presence
3 K e y s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

14. SalesHub
One Stop Shop
Development
• Website development
• Blog development
• Social profile set up
• CRM Set Up
Execution
• SEO / technical
optimization
• Blog writing, editing,
publishing
• Linked In, Facebook and
Twitter sharing
• Lead Nurturing & Lead
Generation
• Tracking and accountability

15. SalesHub
• We are a One Stop Shop. We Develop, Design and Build. We Manage,
Create and Execute...Accountable
• Transform Your Website into a Web Asset
• Drive Customers to Your Web Assets
• Generate Key Messages and Content that answer Customer Questions
and Problems
• It’s Our Job to Keep you on the Cutting Edge
• SalesHub is your Virtual Sales Team automating the first 60% of the
sales process
• All for about the cost of one sales person

16. W h a t N o w ?
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

17. • Free Offer
• Web Asset Audit for all attendees
• Email Heather Nairn-Rand to receive your free offer:
heather.nairnrand@saleshub.ca
F r e e W e b A s s e s s m e n t
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

18. Thank YouC O N T A C T I N F O R M A T I O N
ON THE WEB
Matthew Cook
matthew.cook@saleshub.ca
www.SalesHub.ca
@MattCookSales
Heather Nairn-Rand
heather.nairnrand@saleshub.ca
@hnairnrand