The document outlines six Instagram experiments to try in 2021 aimed at enhancing user engagement and sales through innovative features. Key suggestions include leveraging social commerce tools, carousel posts for storytelling, microblogging to deepen brand affinity, Instagram reels for creative content, guides for curating posts, and augmented reality filters to boost interaction. The document emphasizes the importance of adapting to the evolving social media landscape to maximize the impact of brand strategies on Instagram.

1. 6 Instagram Experiments
Worth Trying in 2021
#FalconEd

2. Your Presenters.
Tondreanna Esquilin
Social Media Manager
Falcon.io
#FalconEd
Rissie Demeritte
Senior Manager
The Bahamas Ministry of Tourism

3. 2021 Social Media Landscape
Why Instagram?
6 Experiments You Should Try
Q&A
Today’s Agenda.

4. (Housekeeping)
rules help control the fun!
- Monica Geller
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5. 2021 SOCIAL MEDIA
LANDSCAPE
What does social media look like in 2021?

6. What Does Social Media
Look Like in 2021?
• Roughly 4.14 billion people use social media worldwide
• An average 2 million people sign up to social media networks everyday
• Active social media users grew 12.3%, +453 million

7. How Do These
Platforms
Interconnect?
86%
of Instagram users also
use Facebook
85%
of TikTok users also use
Facebook
87%
of Twitter users also use
Facebook
85%
of Pinterest users also
use Facebook

8. Of all Networks, Why Instagram?
• 1 billion monthly active Instagram users.
• The fourth most downloaded app globally.
• Predicted 2.2% increase of users, an increase of 115.6 million.
• Instagram generates 4x more interactions than Facebook.
• Instagram helps 80% of users decide to buy a product/service.

9. 6 INSTAGRAM EXPERIMENTS
What to try on Instagram in 2021.

10. Cast your vote on-screen.

11. 1. SOCIAL COMMERCE TOOLS
Instagram is a shopping hub—take advantage of it.

12. Social Commerce Tools.
•Shoppable posts
•Stories stickers
•Shopping from Creators
•Live shopping
•Shoppable Reels

13. Getting Started.
1. You must be located in one of the 46 countries that the feature is currently available.
2. You need an Instagram Business account.
3. You must be on the latest version of the Instagram app on either iOS or Android.
4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies.
5. Your business profile must be connected to a Facebook catalog. This can be created and managed on Business
Manager, directly on your business’s Page on Facebook, or through Shopify or BigCommerce.

14. Shoppable Posts.
A native integration that makes it easy to tag and shop products
directly from your organic Instagram posts.
• Allows businesses to sell their product without driving traffic to a website.
• Decreases barriers for customers to purchase your product.
• Gives your customers a direct line to your brand.

15. Stories Stickers.
Now e-commerce brands can use the “product” sticker in Instagram Stories
to tag specific products in stories, just like you can with regular
Instagram shopping posts.
• 400 million people use Instagram stories everyday
• Eliminates the need to visit an external link.
• Small businesses with under 10,000 followers can use this feature.

16. Shopping From Creators.
This feature allows creators and influencers to tag brand products in their posts.
Gives influencers and creators the ability to make their own shoppable
Instagram posts to promote products from the brands they partner with.
• Over 130 million users tap on shoppable Instagram posts every month.
• Levels up your influencer collaborative investment.
• Dedicated Creator Looks tab on the Instagram Explore page:

17. Live Shopping.
Instagram Live Shopping is a new way for brands and creators to sell products
during an Instagram Live broadcast.
Tag products from your Facebook Shop or catalog before going live.
• The platform saw an 70% increase in Live views.
• Instagram Live broadcasts can now be viewed on desktop.
• Authentic and personal experience.

18. Shoppable Reels.
With the latest update, businesses and creators can now tag products when
they create a Reel, making them fully shoppable.
• Completes your Instagram social commerce portfolio.
• A great way to approach Reel collaborations with influencers.
• Reels are seeing rapid exposure, resulting in fast page growth.

19. 2. CAROUSEL POSTS
One post, quadruple the exposure.

20. Why Carousel Posts?
The simple answer: They’re more engaging!

21. Why Carousel Posts?
The more convincing answer:
• It allows for more creative storytelling.
• Offers flexibility to incorporate all types of content.
• Gives your post a second, third, even 10th chance at life!
• Multiple images intensifies the engagement by 2%.

22. Get Inspired.
How can you use carousel posts?
• Create a before and after series to show results.
• Tell the brand’s story and show off its personality.
• Show off customer testimonials or user-generated content.
• Use text with images and a clear call to action.
• Recap a recent event.
• Test different images by creating a story with them.

23. 3. MICROBLOGGING.
Increasing the caption length = increasing your engagement.

24. What Is Microblogging?
Essentially, longer captions that tell a story to support the visual posted.
(Yes, brands can do this too).

25. Why Microblogging?
Instagram captions are getting longer, and they work.

26. Why Microblogging?
Instagram captions are getting longer, and they work.
• Opportunity for storytelling that goes beyond product information.
• Builds a stronger brand affinity.
• Activate influencers to microblog, increasing the ROI on your influencer efforts.
• Increase the ROI on your posts by increasing discoverability.

27. Cast your vote on-screen.

28. 4. INSTAGRAM REELS.
Putting the culture of a destination on display with content.

29. A new way to create and discover short,
entertaining videos on Instagram. Reels
invites you to create fun videos to share with
your friends or anyone on Instagram. Record
and edit 15-second multi-clip videos with
audio, effects, and new creative tools.

30. Why We
Want To Try It?
•Easy to create
•Permanent content
•Increased potential
visibility and
engagement

31. Why We
Want To Try It?

32. 5. INSTAGRAM GUIDES.
Super exciting stuff!

33. Instagram guides are individual albums or groups
of content collected into a single resource.
They allow users to follow a curated flow of posts
with commentary. A way to more easily discover
recommendations, tips and other content from
your favorite creators, public figures,
organizations and publishers on Instagram.

34. Where To Find
Instagram Guides?

35. Why We
Want To Try It?
•Great alternative to blogs
•Shareable content
•Evergreen content

36. 6. AR FILTERS.
…ugh LOVE this stuff!

37. “Augmented reality filters superimpose
graphics and virtual effects onto a live video. “

38. Why We
Want To Try It?
•Increases awareness
•Increases engagement
•It’s really just fun!

39. Book a Falcon demo
now - May 31 and
get 2 months free if
you go with us.

40. #FalconEd
January 26 - Die 2021 Social-Media-Trends (German)
February 16-18 - 2021 Digital Marketing Trends Virtual Summit

42. @falconIO
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