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The document discusses embracing failure as an important part of innovation culture. It argues that companies must accept experimentation and the failures that come with trying new things. Failure is defined as occurring when trying something new without knowing ahead of time how to make it successful, rather than from a lack of effort or competence. The document provides perspectives on developing a culture that is constructive about failure, including by using terms like "smartfailing" and viewing failure as a learning opportunity. It also outlines six stages of failure and redemption to help companies move forward productively from failures.
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- 1. BeCompetitivelyUnpredictable! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
- 3. Faster pace, shrinkingwindow of opportunity, less time for cash cows Open innovation and biz model innovation is key for becoming competitively unpredictable! We need a more holistic approach to innovation!
- 4. “…a philosophy ora mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
- 5. Open source isfor the software / IT industry… …which is quite different from other industries Everyone wins with open source; not with open innovation More true collaboration in open source vs transactional (moving towards relationships)
- 6. Employees Managers Suppliers Academics / institutions Executives Alumni VCs Startups Business unit Users / Government / function consumers Competitors Inventors
- 7. NineSigma Alliances / Campaigns joint ventures (Comm / Public) Entrepreneur Consortia Day Supplier Summit Campaigns MyStarbucks (Comm / Public) Idea.com
- 8. NATURA SEMICONDUCTOR MONDELEZ TELEFONICA MEDTECH PHARMA Cycle time, money, IPR and conservatism
- 13. Mobile Futures Mobile Futures Mobile Futures (final phase) (2nd phase) (open stage)
- 14. …with regional hubsin Silicon Valley, Sao Paulo, Spain and Israel. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica.
- 17. We have nochoice! Participation is the new brand Go beyond the obvious areas!
- 19. Current pilot projects: • "People are much more likely to act their way into a new way of thinking, than think their way into a new way of acting." • Richard Pascale • Therefore we run pilot projects • - in our production area (solving hard, “unsolvable” problems) • - on improving the core LEGO experience through crowdsourcing • - on how to improve core HR processes • - on an Open Innovation platform
- 20. Most corporate innovationteams play catch-up! Where is the vision and drive?
- 21. They do notinnovate on the innovation process! They do not develop their mindset and toolbox! They lack the courage to speak up! They lack communication skills and efforts!
- 22. EMBRACE: Open innovation,business model innovation and the new corporate garage CONSIDER: Lean startup methods, social media for innovation efforts and reverse innovation RETHINK: Disruptive innovation, Crosssing the Chasm and Blue Ocean Strategy
- 23. Microsoft Kinect: New technology,new markets Better Place: Establishing new ecosystem Inditex / H&M: Value Apple chain innovation on P&G steroids GE Natura Grundfos Premium Ingredients: Mini- Rolls-Royce factories and communities
- 24. Social Media forInnovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
- 25. Social media, communitiesand mobility will drive the next wave of open innovation!
- 26. …tools, services andplatforms that drive virtual interaction and involvement for innovation efforts Crowdsourcing, communities, Twitter and LinkedIn Social media can also work for BtB companies!
- 27. Change how weinnovate Be competitively unpredictable Develop the right conditions and framework
- 28. NineSigma Nokia Clorox SAP IBM Premium Ingredients
- 29. Generate more ideas,faster
- 31. Generate more ideas,faster Identify and interact with innovation partners
- 34. Generate more ideas,faster Identify and interact with innovation partners Get market and competitor insights
- 35.
- 36. Generate more ideas,faster Identify and interact with innovation partners Get market and competitor insights Promote corporate innovation capabilities
- 37. What’s in itfor me? Purpose is not defined Too many digital visitors; few residents No proven first-mover effect, more Qs than As
- 38. Management = What’sin it for them? Lack of time leads to Catch 22 Facilitators must educate – up as well as down
- 39. Identify your focusarea, develop content strategy Set up your platform and channels Become a curator, start sharing Track, improve, expand, experiment - iterate
- 40. Don’t forget theB2B and innovation opportunities!
- 41. EmbraceFailure for BetterInnovation www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
- 42. Companies must embraceexperimentation – and the failures that come along with it!
- 43. Small failures areaccepted, but not big ones: 47 % Failure is not accepted here: 7% More than half of the companies do not recognize failure as an inherent part of an innovation culture!
- 44. “Two types offailure: - honorable failure is where an honest attempt at something new or different has been tried unsuccessfully and - incompetent failure where people fail for lack of effort or competence in standard operations.” Credit: Paul Sloane
- 45. “A mistake iswhen you do something wrong, even though you knew the right way to do it. Failure is when you are trying something new, and you don’t know ahead of time how to make it successful. Credit: Jamie Notter
- 46. “A mistake iswhen you do something wrong, even though you knew the right way to do it. Failure is when you are trying something new, and you don’t know ahead of time how to make it successful. Credit: Jamie Notter
- 47. Developing a culturethat is constructive about failure requires a new vocabulary. Smartfailing When an organization embraces smartfailing, it de-stigmatizes failure internally and uses failure as an opportunity to learn and to find a better course.
- 48. System failure (collapseof communism) System component failure (stock market crash) Major firm failure (Enron going out of business) Start-up failure (Pets.com going out of business) Product failure (New Coke tanking) Idea failure (Apple Navigator protype, no launch Credit: Tim Kastelle
- 49. The failure toanticipate / execute on… …markets and technologies …platforms for bringing innovation to market …how companies innovate External change is faster than internal change! You win or lose in these pockets of opportunity!
- 50. Don’t make yourplatform too complicated!
- 51. Don’t mess uplike Intuit! Persistency / consistency is key… …for becoming preferred partner of choice Is Intuit moving towards next generation of OI?
- 52. Can P&G makenext leap with experimentation?
- 53. They are buildingthe platforms!
- 54. There are noquick fixes because the top executives that got us into this mess are not ready to lead us out of it!
- 55. Too much focuson products, technology Unrealistic expectations on time, resources Lack of resources in budget, people, infrastrucure Silo rather than collaborative approaches Poorly defined innovation strategy (if any)
- 58. Identify reasons, createlearning process! Go beyond products and technologies! Be open – more communication, new terms! Reward learning behaviors! Educate up and down on innovation!
- 59. Stage 1: Shockand Surprise Stage 2: Denial Stage 3: Anger and Blame Stage 4: Depression Stage 5: Acceptance Stage 6: Insights and Change Credit: Steve Blank
- 60. Six stages offailure and redemption Don’t get stuck in 2, 3 or 4 – move forward Don’t skip acceptance of your role Get to insights to change behavior… …commit to challenge / do different next time Credit: Steve Blank
- 61. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!