This proposal describes a potential partnership between Markham Communications and Arcadia Training where Markham Communications would provide business writing, online publishing, and database design seminars to supplement Arcadia Training's existing software training courses. The partnership would last from June 2016 to December 2020. Arcadia Training is located in Seattle and offers software training to companies, while lacking additional business content training. The partnership would benefit both companies by expanding their markets and increasing revenues. Markham Communications projects a minimum 20% increase in revenue from seminars sold through Arcadia Training.
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Why MSPs Should Incorporate Unified Cloud Communications into Their Service O...CoreDial, LLC
There's been a paradigm shift within enterprises that is impacting all of you as MSPs. Take a look at Jim Debald's, CoreDial VP of Channel Sales, powerpoint presentation from the MSP Alliance WorkShop in Cincinnati and hear what he has to say in regards to this shift.
Leverage the Asia Pacific's largest network of CAD training institutes, CADD CENTRE, by becoming a franchise yourself and achieve fool-proof success in the business world.
Here is a brief summary of our services
CONSULTING
- Open Source License Management and Governance
- Open Source Policy
- Open Source Code Scanning
DEVELOPMENT
ERP OpenERP
CRM Pragmatic CRM, OpenERP CRM
HRM OpenERP HRM
CMS Joomla
BI Jaspersoft, Pentaho
ETL Talend
Web Frameworks Ruby on Rails, Dhango, Node.js
Languages Ruby, Python, PHP, Javascript
PRODUCTS
- Pragmatic CRM
- Pragmatic E-Commerce
- Fleet Management
- Travel Management
- Medical / Hospital Management
SUPPORT
- Support for open source packages
TRAINING
- Ruby on Rails
- Talend
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There's been a paradigm shift within enterprises that is impacting all of you as MSPs. Take a look at Jim Debald's, CoreDial VP of Channel Sales, powerpoint presentation from the MSP Alliance WorkShop in Cincinnati and hear what he has to say in regards to this shift.
Leverage the Asia Pacific's largest network of CAD training institutes, CADD CENTRE, by becoming a franchise yourself and achieve fool-proof success in the business world.
Here is a brief summary of our services
CONSULTING
- Open Source License Management and Governance
- Open Source Policy
- Open Source Code Scanning
DEVELOPMENT
ERP OpenERP
CRM Pragmatic CRM, OpenERP CRM
HRM OpenERP HRM
CMS Joomla
BI Jaspersoft, Pentaho
ETL Talend
Web Frameworks Ruby on Rails, Dhango, Node.js
Languages Ruby, Python, PHP, Javascript
PRODUCTS
- Pragmatic CRM
- Pragmatic E-Commerce
- Fleet Management
- Travel Management
- Medical / Hospital Management
SUPPORT
- Support for open source packages
TRAINING
- Ruby on Rails
- Talend
1. PARTNERSHIPPROPOSAL:ARCADIATRAINING
INTRODUCTION
MarkhamCommunicationshasanopportunity topartnerwith Arcadia Training, a local company that
providessoftware training to small andlarge companiesin the Seattle area. This proposaldescribes the
issuesrelated to the partnershipin termsof three factors: PartnershipConditions, ProductsandServices,
andFinancial Considerations. IfMarkhamCommunicationsandArcadiaTraining agree to the proposed
partnership, theterms of the partnershipwill become active onJune 1, 2016 andextend to December 31,
2020, atwhich time a renewal of the agreement will be negotiated.
PARTNERSHIP CONDITIONS
This section providesbackgroundinformationaboutArcadiaTraining and discusseshow the partnership
could benefit bothMarkhamCommunicationsandArcadiaTraining.
BACKGROUND
Arcadia Training is conveniently located in the heart of Seattle’s businessdistrict, where mostof its clients
are alsolocated. Few othertraining services in the area offer on-sitetraining in state-of-the-artcomputer
labs. Arcadia Training’sagreements with several very high-profilecomputer software vendorshas
ensureda continuingsupply ofthe most recent—andpowerful—softwareapplicationsin categories
ranging from Office suites to Web site designpackages toNetworkingpackages. All levels are catered
to—fromthe executive assistanteager tolearn PowerPointtothe Web site designer who needsto
developSQL skills.
BENEFITS
Arcadia Training needsthe seminars providedby MarkhamCommunicationsinorderto offer an overall
business-trainingpackagethatwill appeal to its corporatecustomers. Inparticular, Arcadia Training
requires businesswriting seminars, online publishingseminars, anddatabasedesign seminars. By
providingArcadia Training with theseseminars, MarkhamCommunicationsextendsitsmarket.
CustomerstoArcadia Training can purchaseMarkhamCommunicationsseminarsandthencontact
MarkhamCommunicationsdirectly shouldthey require additionalseminarsor consultingservices.
Revenuesare also expected to rise. See the section on Projected Revenues.
PARTNERSHIP NEED
At present, Arcadia Training is not able to supplementits software training services with courses and
seminarsrelated to usingthe varioussoftware applicationsto develop meaningfulcontent. Two years
ago, Arcadia Training worked briefly with Clearly Communicatingtooffer business-writingseminarsthat
would supplementtrainingin word processingapplications. However, the quality of the printedmaterials
useddid not meet Arcadia Training’sexacting standards.
2. PRODUCTS ANDSERVICES
This section discussesthe proposedpartnershipinterms of the productsandservices each party will
provide.
ARCADIA TRAINING SERVICES
Arcadia Training providesthefollowing categories of software training:
IntroductiontoOffice applications
AdvancedOffice applications
IntroductiontoWeb page design
AdvancedWeb page programming
AdvancedNetworking
The attached appendixlists the specific courses providedin each of the five principal categories.
MARKHAM COMMUNICATIONS PRODUCTS
Arcadia Training is mostinterested in our businesswriting seminarsand online publishingseminars
because these areas are most in demandby their current clients.
PACKAGEOPPORTUNITIES
Arcadia Training will offer MarkhamCommunicationsseminarsassupplementstosoftware training
courses. In addition, Arcadia Training andMarkhamCommunicationscancreate customtraining
packages.
FINANCIALCONSIDERATIONS
Arcadia Training hasprovidedinformationrelated totheir coursesales over the past three years. Based
on thisinformation, MarkhamCommunicationscouldexpecta minimum20% increase in revenueson the
sale of seminarsused by Arcadia Training tosupplementits software training courses. In addition,
MarkhamCommunicationscouldwork with Arcadia Training to generate revenue from the sale of
seminarsto Arcadia Training customersandthe inclusion of customizedseminarsin Arcadia Training
packages.
PROJECTED REVENUES
The column chart illustratedbelow showsthe revenuesprojected for each of the first four monthsof the
proposedpartnershipwith Arcadia Training.
3. FINANCING REQUIRED
Arcadia Training hasagreed to cover all costsassociated with the packagingof MarkhamCommunications
course materials for the first six monthsof the partnershipagreement.
CONCLUSION
MarkhamCommunicationshastheopportunity toincreaseits market share by partnering with Arcadia
Training. Bothcompaniesare seriously committedto providingtheir clients with complete, personalized
training packagesandto develop trainingmaterials that conformto the highest standardsofusability and
effectiveness.
In addition, bothMarkhamCommunicationsandArcadiaTraining are enjoyinga steady increase in
business. Bothcompaniesare considering franchising. The demandfor high-quality trainingin software
applicationsand businesswriting seemsunlikely to diminish. The marketis growing daily as more and
more businessesrecognize the necessity of keepingtheir employeesat the cutting edge of technology
andcommunications.
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