Social Media Report - Back to School Campaigns July August 2016Unmetric
How do the top Retail brands engage on Social Media? Evaluate these back to school campaigns using engagement metrics, top Posts, campaign intel and more.
Back to School: How The Major Retailers Fared on Social Media Mark Fidelman
Taking advantage of the immense amount of social chatter about Back-to-School shopping, I worked with MutualMind to understand the who, what and where of these conversations. The social listening campaign was set up to collect any mention of “Back to School” and one of the following six retailers - Walmart, Target, Kohl’s, JC Penney, Kmart and Amazon. After the collection, our analysts took a deeper dive into the dataset to tag content based on whether a mom, dad, student or teacher was the one making the post. They also tagged content by the grade the student was going into.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
Social Media Report - Back to School Campaigns July August 2016Unmetric
How do the top Retail brands engage on Social Media? Evaluate these back to school campaigns using engagement metrics, top Posts, campaign intel and more.
Back to School: How The Major Retailers Fared on Social Media Mark Fidelman
Taking advantage of the immense amount of social chatter about Back-to-School shopping, I worked with MutualMind to understand the who, what and where of these conversations. The social listening campaign was set up to collect any mention of “Back to School” and one of the following six retailers - Walmart, Target, Kohl’s, JC Penney, Kmart and Amazon. After the collection, our analysts took a deeper dive into the dataset to tag content based on whether a mom, dad, student or teacher was the one making the post. They also tagged content by the grade the student was going into.
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
Brands Leverage Social Media for Back to School CampaignsUnmetric
10 of America's biggest retail brands get their report card for their Back to School campaigns. Target stands out on Facebook with rapid fan growth while JCPenney scored the highest engaging post out of all brands. This year, brands used all the social networks to create holistic campaigns on Facebook, Twitter, YouTube, Pinterest and Instagram.
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
A presentation on Walmart as a giant in the retailing industry. This presentation evaluates the strengths and weaknesses of Walmart\'s marketing strategy and gives suggestions for improvement with regards to problems the organisation is facing. This was done as part of a graded assignment i have worked on for Marketing.
IMC 610: Intro to Integrated Marketing Communication Class Final Project (Kmart)Colin Haas
Final project for IMC 610-Intro in Integrated Marketing Communications. Project spanned 9-weeks and progressed to the final IMC campaign, with the client as Kmart.
Since its inception in 1962, Walmart has always been a front-runner in the retail industry. However, in 2011, Walmart was lagging behind in digital business. Its e-commerce site was basic, lacking in intuitive search and its e-commerce revenue was rising linearly way behind Amazon and Staples. Fast-forward to today, and Walmart is accelerating its digital transformation, capitalizing on several early wins. Between 2011 and 2014, Walmart’s e-commerce sales grew nearly 150% from $4.9 billion to $12.2 billion. Today, Walmart has overtaken Staples to become the world’s third largest online retailer after Amazon and Apple, in terms of 2014 online sales.
So, how did Walmart transform itself from a traditional retail giant to a rising digital star?
The answer lies in Walmart’s aggressive foray into digital, starting during the reign of ex-CEO Mike Duke. Mike Duke wanted to transform Walmart from a company known for its rigid yet effective business processes into one that was “entrepreneurial, experimental and flexible”. In a 2011 address, he said: “In global e‐commerce, we will not just be competing; we will play to win”. True to his words in the years that followed, Walmart laid a foundation to play a lead role in the next generation of retail. Armed with units that foster digital innovation - Global eCommerce and @WalmartLabs, Walmart is reinventing itself for a digital age. Walmart is converging its traditional strengths in distribution networks with digital innovations in newer ways to drive growth. Walmart’s digital transformation offers numerous lessons and insights for other major enterprises looking to innovate in a digital economy.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Brands Leverage Social Media for Back to School CampaignsUnmetric
10 of America's biggest retail brands get their report card for their Back to School campaigns. Target stands out on Facebook with rapid fan growth while JCPenney scored the highest engaging post out of all brands. This year, brands used all the social networks to create holistic campaigns on Facebook, Twitter, YouTube, Pinterest and Instagram.
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
Toby Beresford from Nudge Social Media on top tips and strategies for running a social media campaign on Facebook. Covered topics include Viral Loops, Engagement, 4 Approaches, Social Remix approach and more...
A presentation on Walmart as a giant in the retailing industry. This presentation evaluates the strengths and weaknesses of Walmart\'s marketing strategy and gives suggestions for improvement with regards to problems the organisation is facing. This was done as part of a graded assignment i have worked on for Marketing.
IMC 610: Intro to Integrated Marketing Communication Class Final Project (Kmart)Colin Haas
Final project for IMC 610-Intro in Integrated Marketing Communications. Project spanned 9-weeks and progressed to the final IMC campaign, with the client as Kmart.
Since its inception in 1962, Walmart has always been a front-runner in the retail industry. However, in 2011, Walmart was lagging behind in digital business. Its e-commerce site was basic, lacking in intuitive search and its e-commerce revenue was rising linearly way behind Amazon and Staples. Fast-forward to today, and Walmart is accelerating its digital transformation, capitalizing on several early wins. Between 2011 and 2014, Walmart’s e-commerce sales grew nearly 150% from $4.9 billion to $12.2 billion. Today, Walmart has overtaken Staples to become the world’s third largest online retailer after Amazon and Apple, in terms of 2014 online sales.
So, how did Walmart transform itself from a traditional retail giant to a rising digital star?
The answer lies in Walmart’s aggressive foray into digital, starting during the reign of ex-CEO Mike Duke. Mike Duke wanted to transform Walmart from a company known for its rigid yet effective business processes into one that was “entrepreneurial, experimental and flexible”. In a 2011 address, he said: “In global e‐commerce, we will not just be competing; we will play to win”. True to his words in the years that followed, Walmart laid a foundation to play a lead role in the next generation of retail. Armed with units that foster digital innovation - Global eCommerce and @WalmartLabs, Walmart is reinventing itself for a digital age. Walmart is converging its traditional strengths in distribution networks with digital innovations in newer ways to drive growth. Walmart’s digital transformation offers numerous lessons and insights for other major enterprises looking to innovate in a digital economy.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..