This document provides information about a proposed new restaurant called Continental Cuisine. It will be located in Islamabad, Pakistan and offer multinational foods from China, America, Italy, and Pakistan. There will be four partners who will hold top positions in the company. The restaurant aims to target educated professionals in Islamabad making over Rs. 150,000 with high quality international foods priced from Rs. 650 to Rs. 5000. It provides details on the investment, staffing, equipment, competitors, marketing plan, and steps to legally register the new company in Pakistan.

2.  Muhammad Zahid ( CEO)
 Muhammad Waheed ( President)
 Qamar Iqbal ( Chief financial Officer)
 Faisal Tamoor ( Marketing Manager)

4. 1. Continental Restaurant offering multinational foods
2. We Comprise of four partners
3. Certified by ISO 22000 and Halal food certification from
Pakistan Standards & Quality Control Authority (PSQCA)
4. Halal multicultural foods
5. There are four portion in restaurant for Chinese, American,
Italian and Pakistanis

5. 1. Highest degree of services
2. Fresh, Finest and Good Quality Food
3. Soothing and comfortable environment
4. Some restaurants in Islamabad provides listed contents of
food
5. we provide all types of continental foods with large
number of items

6. 1. Targeting customers of age 30 to 60
2. Educated class and professional class
3. Targeted genders are both male and female
4. Individual who are working at higher level in organization
and having income Start from Rs. 150,000
5. Elite class Families and foreigners are our core customer
6. As we are offering wide variety of foods starting from Rs
650 to Rs 5000, So people from upper middle class can also
buy our food easily.
7. People living in sector F-6, F-7, F-8, F-10, F-11, E-8, and E-9
is our target location

7. 1. Generally we are providing foods for all age groups but
our main target customer will be mature
2. Foreigner customer will be both young and mature , they
will be enthusiastic and fun loving
3. Customer want best services and are quality conscious
4. Wants relaxed and clean environment

8.  Convenience to the outlet
 Sense of privacy
 Feeling of psychological comfort, accompanied with
entertainment
 Just In Time services
 Parking availability
 Very tidy and orderly space set up for the customer
 Repeatedly reliable in meeting customer’s expectations of a
good food
 Tasty, fresh and hygienic food

9. Capital Investment: 80, 000, 00
14%
7%
14%
55%
10%
Sales
Marketing Expense
Outlet rent
Advance payement
Equipements
Staff Salaries
Rs 500,000
Rs 250,000
Rs 500,000
Rs 380,000
Rs 22,000,000

10. Designation Number Monthly Salary
Manager 1 80,000
Chef 1 60,000
cooks 3 50,000
Kitchen service staff 1 36,000
Waiter 10 120,000
Cleaning staff 2 20,000
Cashier 1 24,000
Security 1 10,000
Grand total 20 38,0000

11. Food keeper-Rs 22,300 Dish washer
Rs 305,000 hot display case-6460-2T
Rs 70,617
Rice warmer –Rs 22,000
Beverage Dispenser- Rs. 1, 17,000

12. Fridge-BAGR-7-2T Rs.82000 Chinese noodle cooker Rs. 22800
Ring Burner- Rs. 56,000
Gas-Baking-Oven- Rs.187000

13.  xinhuwa capital (Chinese)
 KC grill (Chinese)
 Manhattan (Italian)
 China town Restaurant
(Chinese)
 Atrio (American foods)
 Fijis Grill (Italian)
 Heng Chang (Chinese)
 Tai Zu (Chinese)
 Cordon Rouge (American)
 Tandoori (Desi foods)
 Andaaz (Desi foods)
Direct Competitors

14. Indirect Competitors
 McDonald
 Pizza hut
 Tahzeeb pizza
 Dominos pizza
 KFC
 Subway
 Juice zone
 Take Outs (Italian
Pizza)
 Hardees (fast food)

15. Point of Parity:
 Above restaurant also provide all foods which we are
offering
Point of Difference:
 We are offering multinational foods under one roof
Promotional Mix:
 1.Bill boards in Islamabad
 2. Newspaper
 3. Facebook

16. Our customer are upper middle class and elite class so we are
not providing home delivery because our customer can drive
easily to our restaurant and the location of the restaurant is
at F6 which is popular location and situated in the heart of
Islamabad

17. Multinational restaurant under one roof which is a unique
feature
Our outlet will be design in accordance with the culture of the
country
Divided into four portion and each portion design specifically
accordance with the culture of the country
The quality food and taste will be our top priority
Provide rapid service to our customers

18. Make profit in first year
Acquire customer from the target market
Maintain a high customer satisfaction

19. Restaurant Name: Continental Cuisine
Slogan: Come as a Guest and return as a Friend
Color: RED & BLUE
Promise: Quality food with rapid services

20. 1. The creation of unique and innovative environment that
will differentiate from other restaurants
2. Adding more country foods like Arabian foods, German
foods
3. We will manage our reputation and market our brand to
attract customers to our core capabilities.

21. We are passionate about our customers and their
satisfaction is our top priority
We deliver absolute quality
Welcoming environment and state of the art service

22. 1. Learning environment and opportunities
2. Provision of education and training
3. Achievement orientation
4. Performance based evaluation
5. Appreciation and incentives
6. Listening two way interaction
7. Participation and encouragement

23. How to Register a Company in Pakistan:
We all know that starting a business is a difficult task.
Similarly lack of relevant information is one of the
difficulties that entrepreneurs face. Many people would like
to know what the official way to register a company in
Pakistan is.
Step 1. Get the name of your company approved
Step 2. Pay the fees for name registration and company
incorporation
Step 3. Register company for incorporation

24. Step 4. Get digital signatures from the National Institutional
Facilitation Technologies (NIFT)
Step 5. Make a Company Seal
Step 6. Register for income tax.
Step 7. Register for sales tax

25. THANK YOU