The presentation below was given by Senior Planner, Tim Jones, and RPM Head of Production and Artwork, Rory Sloan, at this year's Confex event, when asked to address the topic of creativity in the events industry. Now, clearly, the title is designed to provoke. But the more we lived with the contention that there is no such thing as an original idea, the more true it began to seem.
A slight evolution (driven mainly by modesty) proposed that “…there is only the orginal application of an idea.”
This forced us to put our money where our mouth is and attempt to provide an RPM step by step guide to great ideas.
The deck offers six steps to help ‘turn inspiration into ideas of value’ and uses RPM and external agency case studies to illustrate.
It is far from prefect but it hopefully stimulates some thought and further discussion. Enjoy.
Our largest creative PR op to date published in one of our key target publications today. As part of The Grocer's largest annual supplement ’The Dairymen’ looking at challenges facing the industry we were tasked with creating a generic 21st century milk marketing campaign that addressed the under indexing and declining sales of milk especially amongst millennials.
The presentation below was given by Senior Planner, Tim Jones, and RPM Head of Production and Artwork, Rory Sloan, at this year's Confex event, when asked to address the topic of creativity in the events industry. Now, clearly, the title is designed to provoke. But the more we lived with the contention that there is no such thing as an original idea, the more true it began to seem.
A slight evolution (driven mainly by modesty) proposed that “…there is only the orginal application of an idea.”
This forced us to put our money where our mouth is and attempt to provide an RPM step by step guide to great ideas.
The deck offers six steps to help ‘turn inspiration into ideas of value’ and uses RPM and external agency case studies to illustrate.
It is far from prefect but it hopefully stimulates some thought and further discussion. Enjoy.
Our largest creative PR op to date published in one of our key target publications today. As part of The Grocer's largest annual supplement ’The Dairymen’ looking at challenges facing the industry we were tasked with creating a generic 21st century milk marketing campaign that addressed the under indexing and declining sales of milk especially amongst millennials.
URBAN TRIBES AND URBANITE EMOTIONS - Fluid, hyper-connected and highly person...RPM
Former music journalist, James Poletti, now head of digital strategy at top experiential agency RPM, plus RPM's head of strategy John Viccars, will talk through the trends shaping today's and tomorrow's urban consumer. They'll share how big brands are tapping into trend-setting urban tribes and communicating with them in their language to create compelling campaigns that become part of something more - delivering not just results but a creative and culturally significant legacy.
Read more at http://advertisingweek.eu/calendar/#oJs3cOsvJogwMFKu.99
URBAN TRIBES AND URBANITE EMOTIONS - Fluid, hyper-connected and highly person...RPM
Former music journalist, James Poletti, now head of digital strategy at top experiential agency RPM, plus RPM's head of strategy John Viccars, will talk through the trends shaping today's and tomorrow's urban consumer. They'll share how big brands are tapping into trend-setting urban tribes and communicating with them in their language to create compelling campaigns that become part of something more - delivering not just results but a creative and culturally significant legacy.
Read more at http://advertisingweek.eu/calendar/#oJs3cOsvJogwMFKu.99
