Vol12_issue2_feb2015

Dr. Reddy’s Foundation | February 2015 1
The Quarterly Newsletter of Dr. Reddy’s Foundation
Volume 12 | Issue 2 | February 2015

New Horizon | February 20152
Season’s greetings to all our readers!
Our brand new issue of 2015 features an interesting
read on achievers who refused to let their
disabilities get in the way of their dreams.
They have achieved the impossible - scaled
mountains, become a surfing champ and written
scientific theories while triumphing over all
odds. They have proven their detractors wrong
and today, the world sings their praises. Their
inspiring stories remind us to chase our dreams
with determination and never, ever give up.
As you work on your New Year resolutions, the
important thing is to focus on commitment - stay
committed to your goals and most importantly
to your purpose. Let it be your North Star, and
welcome the change and challenges that this year
has in store for you.
Happy reading!
Send in your comments and suggestions to us at
info@drreddysfoundation.org
EDITORIAL
Team
Contributors
Matuli Madhusmita Swain
Sumedha Goswami
N Sudhakar - Rural Livelihoods
Tarun Shukla - Rural Livelihoods
Kantilal Deshmukh - Rural Livelihoods - Daund
Yogesh Kumar - Zonal Corporate
Networking Department
Pooja Krishnan - Zonal Corporate
Networking Department
Sree Lakshmi - LABS PwD
Bhaskar Babu Boda - Learning & Development
Puli Rami Reddy - MIS
S Suman - Operations
A Sanjeev Kumar - Administration
Vikash Lal - North Zone
Pranav Choudhary - East and Central Zone
LABS centre teams
LABS-PwD centre teams
Rural Livelihoods location teams
Administration Department of
Dr. Reddy’s Foundation (Livelihoods)
Management Information System (MIS) Department
Dr. Reddy’s Foundation (DRF) is the non-profit partner
of Dr. Reddy’s Laboratories Limited. Founded in 1996
by the late Dr. K Anji Reddy (Chairman, Dr. Reddy’s
Laboratories), DRF acts as a catalyst for change,
fostering, developing and promoting initiatives at the
individual, group and organization levels to achieve
sustainable development. DRF’s work spans education
and livelihood promotion with a particular focus on
the underserved and marginalized sections of society.
Through a wide array of vocational training programmes
and rural livelihood initiatives, DRF addresses the issues
of employability, income generation and consequent
improvement in the quality of life.

4
Pg
8
11
14
18
20
Cover Story
Livelihoods Advancement
Business School (LABS)
Livelihoods Advancement Business
School (People with Disability)
Rural Livelihoods
Livelihoods Programmes-2014
Snapshots of the Livelihoods
Advancement Business School (LABS)
CONTENT

New Horizons | February 20154
COVER STORY
This issue features some brilliant people who refused to let their spirit be crushed by difficulties. Instead,
with faith and determination they scripted their own historical moments. Read on and get inspired to live
that amazing life!
Arunima Sinha - On that fateful night of April 2011, national level volleyball player Arunima Sinha,
aboard a train travelling to Delhi, had just one thought in her mind ‘Getting through the CISF exam’.
Little did she know that she would wake up in a hospital in Delhi, a few days later – only to a numbing
realisation that she had lost her legs. The athlete while trying to resist a couple of chain snatchers on the train
had been brutally pushed on to the tracks, resulting in her accident. An accident of such a nature, just when
you are in your twenties, can scar you for life. But Arunima resolved not to let disappointment get the better
of her. She dreamt the impossible ‘To scale Mount Everest’- a seemingly unreachable dream for a double
amputee. On April 1, 2013, as Arunima hoisted the tricolour atop Mount Everest – she scripted history to
become the first female amputee to scale the Everest. Somewhere, high on those snow-capped mountains
lies a note that she wrote to God, and left as she began her descent. Maybe, that note someday will be found
by another dreamer, a doer. Till then, Arunima continues her tryst with destiny, scripting new stories in her
sports academy and delivering motivational talks to scores of people across the world.
No mountain high enough!
Let faith be your guide and hope be your anchor.
Arunima Sinha
Bethany Hamilton
Jayashree S D
Helen Keller
Stephen
William
Hawking
Devendra
Jhajharia
Beethoven
Sudha Chandran

COVER STORY
Helen Keller - Helen Adams Keller was an
American author, political activist and lecturer.
She was the first deaf-blind person to earn a Bachelor
of Arts degree. The story of how Keller’s teacher,
Annie Sullivan, broke through the isolation imposed
by a near complete lack of language, allowing the
girl to blossom as she learned to communicate, has
become known worldwide through the dramatic
depictions of the play and film The Miracle Worker.
Sullivan taught Helen to communicate by spelling
words into her hand, beginning with d-o-l-l for the
doll that she had brought her as a present. A prolific
author, Keller was well traveled and was outspoken
in her opposition to war. She campaigned for
women’s suffrage, workers’ rights, and socialism,
as well as many other progressive causes. In 1920,
she helped to found the American Civil Liberties
Union (ACLU). Keller and Sullivan traveled to over
39 countries, making several trips to Japan and
becoming a favorite of the Japanese people. Keller
met every US President from Grover Cleveland
to Lyndon B. Johnson and was friends with many
famous figures, including Alexander Graham Bell,
Charlie Chaplin, and Mark Twain.
Stephen William Hawking is a British
theoretical physicist, whose world-renowned
scientific career spans over 40 years. His books and
public appearances have made him an academic
celebrity and he is an Honorary Fellow of the Royal
Society of Arts, a lifetime member of the Pontifical
Academy of Sciences, and in 2009 was awarded
the Presidential Medal of Freedom, the highest
civilian award in the United States. Stephen
Hawking is severely disabled by motor neuron
disease, likely a variant of the disease known
as amyotrophic lateral sclerosis (or ALS).
Symptoms of the disorder first appeared while
he was enrolled at Cambridge; he lost his balance
and fell down a flight of stairs, hitting his head.
Worried that he would lose his genius, he took the
Mensa test to verify that his intellectual abilities
were intact. The diagnosis of motor neuron disease
came when Hawking was 21, shortly before his first
marriage, and doctors said he would not survive
more than two or three years. Hawking gradually
lost the use of his arms, legs, and voice, and as
of 2009 was almost completely paralyzed. Even
today, he is active in scientific research despite
his disability.
Sudha Chandran was born to family in
Chennai, South India. She completed her
Masters in Economics from Mumbai. On one
of her return trips from Mumbai to Chennai she
met with an accident resulting in the amputation
of her right leg. She was given an artificial leg and
despite this terrible disability, she became one of
the most accomplished and acclaimed dancers of
the Indian Subcontinent. She has received and still
receives invitations to perform all over the world.
She has been honored with numerous awards and
has performed all over the world. She appears often
on Hindi television and in films.

Beethoven - Beethoven is widely regarded as one
of the greatest composers in history. He gave
his first public performance as a pianist when he
was only 8 years old. He studied in Vienna under
the guidance of Mozart. By his mid-twenties he had
earned a name for himself as a great pianist known
for unpredictable and brilliant improvisations. In the
year 1796 Beethoven began losing his hearing. In
spite of his illness he immersed himself in his work
and created some of the greatest works of music.
Beethoven’s finest works are also the finest works of
their kind in music history: the 9th Symphony, the
5th Piano Concerto, the Violin Concerto, the Late
Quartets, and his MissaSolemnis. And he achieved
all this despite being completely deaf for the last
25 years or so of his life.
young child. However, at 13, she lost
her arm and nearly lost her life in a
vicious shark attack. One month later
she was back on her surfboard with a
determined spirit and positive attitude.
Two years later she won first place in
the Explorer Women’s Division of
the NSSA National Championships.
Now, the professional surfer shares
her inspirational message of hope
with millions of people and her story
has been made into an inspiring major
motion picture, Soul Surfer.
Jayashree S D - The achievements
of S.D. Jayasree, a 29-year-old
employee of India Posts’ Railway Mail
Service, are quite a few.
Since she joined a non-governmental
organisation in 2008, Jayasree has
been training scores of differently
abled persons in multi-media software,
and artificial jewellery making and
beautician course. In 2009, she formed
Calliper Women, an NGO, by bringing
together a group of women with
hearing disabilities. The NGO works
towards making women with hearing
impairment employable. It also offers
counselling for differently abled
women. She was a full time worker for
three years at a computer centre run
by UDIS Forum for differently abled
persons. An academically brilliant
student, she stood State first in the
commerce stream in Class XII public
examination. She is also a qualified
typist in both English and Tamil and
has had a year’s training in computer
engineering besides beautician course.
An impressive list for any person, but
Jayasree’s achievements shine all the
more brightly for she has managed to
achieve all this overcoming her own
disability of hearing impairment.
COVER STORY
Bethany Hamilton – Nicknamed as the ‘Soul
Surfer’, young Bethany was born to ride
the waves. Raised by surfers in Hawaii, Bethany
Hamilton was born to be in the water. A natural
surfer, she began competing professionally as a

Her contribution to the cause of helping differently
abled persons was recognised with a ‘Women
Achiever’ award by the Avinashilingam Women
Study Centre on the occasion of International
Women’s Day (March 8).
Devendra Jhajharia - Devendra Jhajharia,
who became the first differently-abled Indian
athlete to win a gold medal at the IPC Athletics
World Championships, has earned rich praises from
admirers the world over for his feat. Jhajharia bagged
the top prize in javelin throw at the sixth edition of
the event in Lyon, France. He hails from Rajasthan.
The archer bagged the bronze in a team event
at the World Cup Archery Championship in
Medellin, Colombia. Devendra Jhajharia was
born in 1981 and hails from the Churu District in
Rajasthan. At the age of eight, while climbing a
tree he touched a live electric cable. He received
medical attention but the doctors were forced to
amputate his left hand. In 1997 he was spotted by
Dronacharya Awardee coach R.D. Singh while
competing at a school sports day, and from that
point was coached by Singh. In 2002 Jhajharia won
the gold medal in the 8th FESPIC Games in Korea.
In 2004 Jhajharia qualified for his first Summer
Paralaympic Games representing India at Athens.
At the games he set a new world record with
a distance of 62.15m eclipsing the old one of
59.77m. The throw gave him the gold medal and
he became only the second gold medalist at the
Paralympics for his country . His success in Athens
saw him honoured with 2004 Arjuna Award.
He received India’s prestigious Padma Shree
Award in March 2012 from the President Of India
becoming the first Paralympian to be honoured
with the award. In 2014, he was honored with
FICCI Para-Sportsperson of the year Award. Further
athletic success came in 2013 at the IPC Athletics
World Championships in Lyon, France when he
took the gold medal in the F46 javelin throw.
Information courtesy; Google.

Livelihoods Advancement
Business School
OUR PARTNERS
Set up in 1996, Dr. Reddy’s Foundation (DRF)
is a non-profit partner of Dr. Reddy’s
Laboratories. DRF acts as a catalyst of change
that fosters, develops and promotes initiatives
at individual, group and organization levels to
achievesustainabledevelopment.Drivenbythe
belief that equity in education and livelihoods
helps in building an inclusive society, DRF
strives to create quality opportunities in
these two areas, with particular focus on
economically disadvantaged youth. It works in
partnership with all concerned stakeholders in
this endeavour.
We at DRF constantly encourage and appreciate partnerships from corporates. Accenture is one such partner
of ours. Starting in the year 2008, Accenture has been a constant support for our flagship programme LABS
and LABS- PwD. It has been a highly rewarding journey for both DRF and Accenture when it comes to
the empowerment of the underprivileged youth. Starting with a mere 1 center in the year 2008, we came a
long way with this collaboration when by 31st March 2014; we had 26 centers in 18 Indian states altogether.
The total number of youth trained under the DRF- Accenture LABS project till date from 2008 is 16,978.
For the LABS- PwD programme, the DRF- Accenture partnership has trained 2095 special needs youth.
The placement percentage for the LABS programme is 66.44% and for the LABS- PwD programme is 57%.
Accenture focuses mainly on the sectors of Hospitality, Retail and BPO. Out of the youth trained, BPO
covers 47.84%, Retail covers 22.96% and Hospitality covers 12.19%. MST and other domains include the
rest of the total trained.
Accenture is a multinational management consulting, technology services and outsourcing company.
Accenture helps organizations assess how to maximize their performance and works with them to achieve
their vision. They develop and implement technology to improve their clients’ productivity and efficiency
– and may run parts of their business. Ultimately, they enable their clients to become high-performance
businesses and governments.Accenture organizes its services and people in these three primary
cross-functional groupings. Accenture client engagement teams typically consist of a combination of
industry experts, capability specialists and professionals with local market knowledge.

Sushil Kumar Singh, with an annual family income of Rs. 72,000, it became
increasingly difficult for the family to meet the ends. Sushil’s father
was the only earning member and with his sister still at school the family
income was not sufficient. Sushil discontinued his studies after 12th due
to financial trouble and he never wanted his sister to do the same. He desperately
searched for a job after his 12th but was unsuccessful to do so.
One day he got to know about LABS training at DRF and visited the Black
Rock supported LABS center at Mahipalpur, Delhi, and enrolled herself into
the CRS (Customer Relations and Services) domain. Sushil became aware of his
strengths and weaknesses. He says that his life changed dramatically after
the completion of the training. He has become a better individual today by
acquiring and maintaining the skills he got at the LABS training.
After 45 days of the training, Sushil was placed with Arch Foundation as
an office co-ordinator on a monthly remuneration of Rs. 15,000 gross. A big reason to celebrate life
now, Sushil’s family is very happy with his success. His sister studies at a public school now and
Sushil wishes to get back to studies. The family bought a refrigerator with his first salary.
It has been like a dream coming true and Sushil is very thankful to LABS that it came in his life to make
life better.
Prakash Parmar, Hailing from a small village in Naswadi Block of Chhota
Udaipur (Gujarat), working in a big brand like Shoppers Stop as a Customer
Sales Executive and drawing a salary of Rs. 10,000 per month has indeed
been a remarkable journey.
Just few months back, Prakash was desperately looking for a job. He could
not study beyond 10th and had no professional skill or experience. His father
was the sole bread earner for a family of four and an extra income was very
much needed.
At this juncture, Prakash came to know about the MSDF-DRF LABS Centre
at Vadodra, Gujarat and took up a course in IT-enabled Services (ITES).
Important topics like - basics of computer, various software/hardware
applications, accounting packages, troubleshooting office automation, spread
sheet calculations, presentation etc. were covered in the training programme. The Communicative English
and the Life Skill sessions helped him improve his presentation and communication skills.
Post the training, Prakash attended the job fairs organized by the LABS team and got selected by
Shoppers Stop.
“On a personal level, I see myself as a changed individual today. I am independent, confident and I know
how to work in a professional environment now. Even my family is very content and happy with my job,”
says Prakash.
Prakash Parmar
(23 years old)
Sushil Kumar Singh
(23 years old)
Success Stories

Kumari Tanuja is from Shimla, Himachal Pradesh. With a family of 5, Tanuja’s
father is the sole earning member in the family. The annual family income is
Rs. 80,000.
Tanuja completed her Bachelor’s in Commerce and was looking out for a job.
In spite of being a graduate, she found it difficult to find a good job opportunity
owing to the lack of appropriate skills.
Through one of the personal references, Tanuja came to know about the MSDF
supported LABS center in Shimla. Since Tanuja was a graduate, the facilitators
suggested her to enroll for the Rapid Competency Development Program (RCDP). RCDP is a specialized
10 day training programme where graduates are trained on life and behavioral skills.
After the training, Tanuja appeared for interviews and was selected by Edelweiss Tokio Life Insurance
Company as an agent on a monthly remuneration of Rs. 6,000 plus incentives.
She is happy with the work that she does and her superiors are satisfied with her performance. One major
achievement for Tanuja was that in the first month of her employment, she was able to earn Rs. 30,000 as
incentive. Tanuja is now supporting her father with the household expenses.
Kumari Tanuja
(20 years old)
Success Stories

Livelihoods Advancement Business School
(People with Disability)
WORKING TOWARDS AN
INCLUSIVE SOCIETY
The LABS - PwD project has taken off to the next level in
past few months. From initiating new centres, developing
custom made curriculum to advocating employability of
PwD with employers, it has been evolving in every possible
dimension. We have been constantly, reinventing the
programme to provide appropriate livelihood to PwDs both
from urban and rural areas.
In the last three months we have initiated new LABS - PwD
centres in Jaipur, Ludhiana, Kanpur, Bhubaneswar, Pune, Mumbai, Cochin, Mahbubnagar and Kukattpally
which makes it a total of 19 centres across India. Vocational Rehabilitation Centre (VRC) for
Handicapped has been our major venue partner in scaling up of our programme. Today we are working
in 9 VRCs across the country. We will be scaling up to over 30 centres by April’15, which include centres
in Indore, Ahmadabad, Mysore, Vishakhapatnam to name a few. By the end of next quarter we will be
present in every major states of the country.
Under the Accenture project, we have been able to enrol rural youth with disability in our training
programme by providing them with hostel facilities. The infrastructure additions in the Accenture centre
like new computers, projectors, office furniture etc. have motivated both aspirants and the facilitators to
give their best to achieve their objectives.
On the curriculum development front, the Learning & Development team has developed a Communicative
English module for hearing impaired. A focused group discussion was held in November ‘14 for customising
the High Life Skills module for PwD aspirants. A series of TOTs have been planned to train new facilitators
on teaching methodologies to deliver the modules more effectively.
February onwards an exclusive induction program for PwD new joinees will be organised. This induction
programme other than the process knowledge will focus on creating awareness on disability so that the new
facilitators are more confident while dealing with differently abled aspirants.
The partnership with Enable India has also seen positive developments. A TOT on employability will
be organised in the month of February’15 and jointly we will also be organising workshop on disability
awareness and employability of PwDs for HR professionals in major cities.
To encourage learning and sharing among the PwD teams, we have introduced two things, the
first one is the mentoring programme, in which a new facilitator is connected with an existing facilitator
who acts as a mentor to them. The mentors and mentees connect once every week and mentors share a
report on the progress made by the mentee. Another initiative taken is to share a monthly newsletter among
the centre teams, which will include best practices, introduction of new joinees, facilitators’ experiences etc.
We believe these initiatives will promote cross learning and improve the quality of the training programme.
The year of 2015 will see development in the PwD programme which will not only be known for quality but
also create a brand name for Dr. Reddy’s Foundation in the PwD space.

A girl from a lower middle class family now earns Rs. 5,000/- every
month. This might not sound like a story but when the girl is
orthopedically challenged, this would certainly be a life changing
experience.
Meet Saba Bint Ghulam from Belgachia, West Bengal. Saba struggled a
lot in the initial stages of her life. In a family of 6, Saba’s father was
the sole earning member. She completed her high school but could not
pursue her higher education owing to the financial crunch in the family.
Saba belongs to a conservative Muslim household where her sisters
are not allowed to go out alone. However, Saba’s father never restricted
her from doing want she wanted. She always wanted to help her family
by earning an extra buck so, she used to give private tuitions in
her locality.
One day she came to our Accenture supported LABS- PwD center in Salt Lake, Kolkata.
She found the course pretty intriguing and enrolled herself in the IT domain. After 45 days
of training, Saba was hired by Aegis BPO, Salt Lake as a Customer Care Executive.
Saba always had a problem boarding crowded buses. Even getting down the stairs of the office
is a huge concern for her when the lifts are out of order. In spite of this she was determined
to become financially independent. She gained her confidence by developing her communication
skills and in-depth knowledge about basics of computer.
“I want to prove myself and to those who once said that I can’t do anything in life like other
normal people. I want to achieve a good position in life by my hard work, honesty and dedication to
every work I do. I want to grow old with this esteemed organization and fulfill my dreams”, says
a beaming Saba.
Saba Bint Ghulam
(20 years old)
Naved Alam is from Noida. In a family of 5, Naved’s mother was the only
earning member after his father passed away in a road accident. Naved’s biggest
challenge was that he is a hearing impaired and this brought his self-esteem
down whenever he went for job searching. He completed his high school and
was looking for a job as a data entry operator.
One day Naved came to our BPCL supported LABS- PwD center in Noida,
Uttar Pradesh. He enrolled himself in the ITES domain after counseling.
Initially, he never looked at working anything more than a data entry operator
but by constant couselling Naved is now working as a Creative Designer in
Xylem Paper Craft Company in Noida, Uttar Pradesh on a monthly
remuneration of Rs. 7,500. Even though before joining he was reluctant to work there but once he
started working there he began enjoying his work.
His employer Ms. Negi says that Naved is very creative and talented. He started getting incentives
form the very first month. Other employees are now inspired by his energy at work. Naved’s family
is more than delighted with the achievement of their son. He was one of the most talented
and ambitious aspirant of our LABS - PwD programme.
Naved Alam
(19 years old)
LABS - PwD (People with Disabilities)

B Naveen Kumar
(23 years old)
B Naveen Kumar 23
year old comes from
a family where all the
householdexpenseswere
borne by his maternal
uncle. Naveen’s father
passed away when he
was very young. Naveen
being orthopedically
challenged added to the
woes. He completed
his bachelors and went
on to do his MBA but poor knowledge of the
subject led to him having backlogs in the semester
exams. He wanted to find a job so that his family
can be financially independent. He looked for jobs
but lack of confidence and poor subject knowledge
yielded him no success.
Naveen came to know about the LABS-PwD
training. He came to the Accenture and VRC
supported LABS-PwD center at Vidyanagar.
He enrolled himself in the BPO domain.
Naveen experienced a change in his personality
slowly. He got back his confidence slowly. The life
skill topics like Emotional Intelligence, Proactive
and Decision Making helped him a lot to mould
his personality. The story of Thomas Alva Edison
helped him a lot to overcome his fear to face
the interviews.
Naveen wanted to get into a MNC. He attended
an interview with Bank of America and now he is
employed with them as a voice process executive
on a monthly remuneration of Rs. 16,000. Naveen
is now supporting his family. They are no longer
dependent on his uncle.
The life skill topics like
Emotional Intelligence,
Proactive Decision Making
helped him a lot to mould
his personality.
Success Stories

Rural Livelihoods
EMPOWERING RURAL INDIA
DRF’s rural livelihoods program continues to expand its reach across the country, serving ever greater
numbers of rural youth and farming families. Several new initiatives have been implemented and a new
project as started in Daund, of Maharshtra with support of TATA Motors.
This project is for 4 months and intends to enhance the income levels of 100 selected SC & ST families
through agriculture, allied activities and Skilling Rural Youth program. Introduction of NFI (Non-Farm
Interventions) which intend to support land and landless poor families of RL projects to have the livelihood
sources even in off season of agriculture. These interventions are like asset based, enterprise based and
livestock based livelihoods. These interventions are under development and soon going to be implemented
across RL projects in the coming months.
Farmers’ exposure visit at Varanasi
As part of farmers’ exposure visits, the
Varanasi project team organised an
exposure visit to 8 farmers at Indian
Institute for Vegetable Research, Varanasi.
During this visit, farmers were educated
on various crop protection practices in
vegetable cultivation.
Introduction of farmers life skills
In order to develop the farmers’ critical
thinking skills to address the important
livelihood challenges, RL has introduced
farmers’ life skills program. The pilot
program started has been in Kamareddy RL
project and is soon going to be implemented
in other projects. During this program
farmers will be educated in various skills
like business planning, coping up with
failures and other social issues.
NDLM at Muchinthala RL Project
National Digital Literacy Mission (NDLM) is a basic computer operation skills development program
intended to literate one person in each family. Through this program citizens will be able to access
information, knowledge and skills through the use of digital devices. Supported by Cognizant Foundation,
RL has launched an NDLM centre in Muchinthala of Mahbubnagar district. The first batch of this program
with 25 people is under progress.
FoCT (Friend of Coconut Tree Climbers) at Pydibheemavaram RL Project
In Pydibheemavaram RL location, coconut is the major crop and crop is harvested by local coconut
tree climbers. There are risks involved in climbing tree and harvesting coconuts. In order to improve
the work site safety and income of coconut climbers in Pydibheemavaram cluster, RL introduced FoCT
(Friends of Coconut Tree Climbers) - an intervention developed by Central Coconut Research Board.

Through this intervention coconut tree climber uses machines to climb in place of their traditional
climbing tools. Taking this forward, a group of 10 coconut tree climbers were trained on intervention for
6 days at Pydibheemavaram cluster.
DRF Promotes Sustainable Sugarcane Initiative (SSI)
Sugarcane is a major crop in Kamareddy (Telangana) and Daund (Maharashtra) RL projects. In these
projects 80% of the farmers grow Sugarcane. These days even as raw sugar prices are rising, increasing
costs of cultivation and poor yields are making sugarcane cultivation economically unviable for farmers.
Environmental issues like declining water table and degradation of soil pose major threats to cane farmers.
It is observed that in these locations most of the farmers are cultivating sugarcane in improper cultivation
practices and there is huge gap in cost and benefit. As an alternative, RL has taken initiative of promoting
SSI, a proven technology of ICRISAT and WWF.
This is an innovative technology which is a set of package of practices involves less seeds, raising seedlings
in a nursery, space management, water and nutrient management to increase the yield up to 10 - 15 tonnes per
acre. As space is wider in SSI method intercrops can be grown and it provides additional income to farmers.
As part of SSI intervention DRF has developed 4 nursery beds in Kamareddy and these nurseries are being
shown to other farmers, to replicate the intervention.
Livestock Vaccination and Health check-up camps
In Rural India, livestock is one of the major income sources for land and land less families. Most of RL
locations are drought prone and dependant on rain fall. In these locations small and marginal farmers depend
on livestock like milk animals, goat and sheep rearing, back yard poultry etc. To reduce the livestock mortality
rate and improve health, DRF with support of the veterinary department organised livestock vaccination
and health check-up camps. These camps will help farmers to vaccinate their livestock. During October to
December such camps were organised at Jammikunta, Srirampur, Pydibheemavaram, Varanasi, Chandauli,
Durg, Tadoba & Washim projects.
Rural Livelihoods

Karakavalasa
Srinivasa Pallavi
(22 years old)
Karakavalasa Srinivasa Pallavi has a family of 5. She hails from
Govindapuram village in Pusapatirega, Vizianagaram, Andhra Pradesh.
Her parents are daily wage labourers.
Pallavi completed her B.Com specialising computer science. She could not
continue her studies post her bachelors owing to the financial problems in the
family. She wanted to support her family and was searching jobs.
She came to know about DRF-SRY, which is a youth employment programme,
through one of the SRY facilitators during a mobilization drive. She underwent
training in communication skills, personality development and work readiness for 10 days.
Post this she attended an interview in Sleep Nice Industry, Agraharam at Pusapatiregamandal and was
appointed as an accountant. Sleep Nice manufactures coir ropes, coir mattress, sofa sets, door mats etc.
She earns a monthly remuneration of Rs. 4,000 plus travel.
“I am helping my family to live better and I live proudly in the society. Being financially independent gives
me a confidence which I lacked before”, says a contended Pallavi.
Shivaji Bajirao Ghonge owns 3.5 acres of land at Bamkhed, Buldhana,
Maharashtra. Additionally he has 2 cows and 1 buffalo. Shivaji grows
traditional crops like jowar and wheat but the production is not more
that 3-5 quintals from 1/2 acre of land. Since agriculture is Shivaji’s major
source of income, this output became a concern area.
By growing the jowar he gets the food and fodder for animal. Jowar is a
seasonal crop so, Shivaji constantly looks for an additional source of income.
To address this issue of many other farmers like him, DRF team
explores the possibility of hybrid seed production with seed companies
to estimate the potential and gap of seed production. The team then
organized meetings in villages with companies. The team suggested farmers
to cultivate vegetables for seed production and also arrange the exposure visit
for other farmers.
Shivaji, undertook the training and convinced by the benefits this intervention
would reap, he decided to try it out on a small portion of his land. From 600 brinjal plants that he planted,
he harvested 25 kgs of seeds. The benefit was of about Rs 8,000/- to 9,000/- in 6 months.
“I find this intervention feasible as it requires less area. We get more profit as compared to other crop.
The more profit we have, it’s easier for us to fulfill our family needs”, says a satisfied Shivaji Ghonge.
“I got more profit through
this intervention”
Shivaji Bajirao
Ghonge
(42 years old)
Rural Livelihoods

“My interest in farming
has increased”
Sachin Dattatray Adagale owns 7 acres of irrigated land in
Kangaon village, Daund, Maharashtra. 5 acres of this total
land holding has sugarcane and fodder crop as major crops.
The problem occurred when the crop productivity went down.
The main reason behind this was
the increase of salinity in the soil.
It became difficult for Sachin
to cultivate the land.
One of the Developmental
Extension Workers (DEW),
Mahesh Jagtap of Boribel
provided Sachin with necessary
information about the solution
which would remove the soil
salinity by making open channels in the problematic soil.
DEW is a part of DRF’s initiative. Mahesh Jagtap gave his
own example to Sachin as Jagtap has treated his farmland the
same way.
After the guidance of DEW, Sachin adopted the technology
by investing Rs 25,000. He made the open channels
in the field in the month of June and after that he
cultivated Sugarcane as per the Sustainable Sugarcane
Initiative (SSI) technology by making the single eye bud
seedlings. For that he also prepared sugarcane nursery and
with 500 seedlings of sugarcane for planting. He saved
Rs 10,000 acre by his method.
After cultivation of Sugarcane by SSI method he also
practiced intercrop in it and got an additional income
of Rs 4,000 from leafy vegetables.
“I have adopted three technologies on my farm and now my
interest in farming has increased. I am trying to practice
organic farming under the guidance of Mahesh and DRF
team. Definitely we have changed our old cultivation practices
and adopted the low cost appropriate technologies in the
farming”, says a beaming Sachin.
Sachin Dattatray
Adagale
(24 years old)
Success Stories

Livelihoods Advancement Business School - 2014
ANDHRA PRADESH
Michael & Susan Dell Foundation-III
(East Godavari - Kakinada, Gajuwaka, Gopalapatnam,
Vizag - Vizag, Krishna - Besent Road (Vijayawada)
Accenture 2014-15
East Godavari (Rajahmundry, Chittoor - Tirupati)
Cognizant-I (Vizianagaram)
Dr. Reddy’s Laboratories-I (Bobbili - Vijayanagaram,
Vizag- Anakapalli, West Godavari-Tadepalligudem,
Anantapur, Kadapa)
BIHAR
Michael & Susan Dell Foundation-III (Mithapur - Patna)
Accenture 2014-15 (Danapur - Patna)
CHHATTISGARH
Accenture 2014-15
(Durg, Raipur, Bilaspur)
DADRA & NAGAR HAVELI
Michael & Susan Dell Foundation-III (Silvassa)
DELHI
Michael & Susan Dell Foundation-III (Tilakvihar - Delhi)
ERNST & YOUNG-III (Najafgarh - Delhi, Buradi - Delhi)
Blackrock-II (Mahipalpur - Delhi)
GUJARAT
(Gondal - Rajkot)
Accenture 2014-15 (Bhavnagar)
(Vadodara, Surat-Vyara)
HIMACHAL PRADESH
Michael & Susan Dell Foundation-III (Shimla)
Dr. Reddy’s Laboratories-I (Ghumarwin-Bilaspur)
Accenture 2014-15 (Solan)
JHARKHAND
Dr. Reddy’s laboratories-I (Hinoo - Ranchi)
Accenture 2014-15 (Lalpur - Ranchi)
KARNATAKA
Ernst & Young-III (Bommanahalli - Bangalore)
Accenture 2014-15 (Shivajinagara - Bangalore)
Michael & Susan Dell Foundation-III (Mysore)
Cognizant-II (Tumkur)
JPM-I (Yelhanka - Bangalore, Kengeri - Bangalore,
Hoskote - Bangalore)
KERALA
(Kozhikode, Kottayam,
Alleppey, Kollam, Ernakulam - Kochi, Palakkad)
MADHYA PRADESH
(Harshwardhan Nagar-Kotra - Bhopal,
Adhartal - Jabalpur, Indrapuri - Bhopal,
Aloknagar - Jabalpur, Indore)
ODISHA
Michael & Susan Dell Foundation-III (Puri)
Accenture 2014-15 (Balasore, Cuttack)
PUNJAB
Accenture 2014-15 (Amritsar)
RAJASTHAN
Dr. Reddy’s Laboratories-I (Udaipur)
Accenture 2014-15 (Sikar, Chittorgarh)
TAMILNADU
Ernst & Young-III (Tambaram - Chennai, Perambur-Chennai)
TELANGANA
Cognizant-II (Krishnagiri)
(Mehdipatnam - Hyderabad)
Cognizant-II (Nalgonda - Nalgonda)
Ernst & Young-III (Secunderabad - Hyderabad)
Accenture 2014-15 (Ranga Reddy Uppal - Hyderabad)
Ernst & Young-III (Amberpet - Hyderabad)
JPM-I (Ranga Reddy -Malkajgiri (Hyderabad)
UTTAR PRADESH
Dr. Reddy’s Laboratories-I (Agra, Gosaiganj-Lucknow)
Accenture 2014-15 (Allahabad, Kanpur,
Govind Nagar - Kanpur, Raebareli, Bareilly,
Uttarakhand, Dehradun)
WEST BENGAL
Cognizant-II (Dumdum - Kolkata)
Accenture 2014-15 (24 PGS(N), Barasat - Kolkata)
Michael & Susan Dell Foundation-III (Baruipur - Kolkata,
24 PGS(N), Barrackpore - Kolkata)
CESC-I (Howrah Maidan - Howrah)
Dr. Reddy’s Laboratories-I (Siliguri - Darjeeling)
Livelihoods Advancement Business School (People with Disabilities) - 2014

Rural Livelihoods - 2014
ECZ
UTTAR PRADESH
Dr. Reddy’s Foundation Core
Mirzapur RL Project - Mirzapur
Varanasi RL Project - Varanasi
Chandauli RL Project - Chandauli
CHHATTISGARH
Durg RL Project - Jamul (Durg)
Dantewada RL Project - Dantewada
WEST BENGAL
Ernst and Young Foundation &
Bankura RL Project - Bankura
Ernst and Young Foundation
Salbhani RL Project - Medinipur
Nalanda RL Project - Nalanda
BIHAR
RL Project - Patna
SOUTH-AP
Araku RL Project - Araku (Vizag)
Ananthapur RL Project - Ananthapur
Srirampur RL Project - Sri Rampur (Adilabad)
Kamareddy RL Project - Kamareddy (Nizamabad)
Dr. Reddy’s Laboratories
Pydibhimavaram RL Project - Pydibhimavaram (Srikakulam)
Miryalguda RL Project - Miryalaguda (Nalgonda)
Warangal RL Project - Warangal (Parvathagiri) - Telangana
High Networth Individuals
Jammikunta RL Project - Jammikunta (Karimnagar)
KARNATAKA
Dr. Reddy’s Foundation Core/Deshpande Foundation
Gadag Livelihoods Project - Gadag
WEST
MAHARASHTRA
Buldhana RL project - Buldhana
Washim RL Project - Washim
Tadoba RL Project - Tadoba (Chandrapur)
Jalna RL Project - Jalna
Daund RL (DEWS) Project - Daund (Pune)
NABARD/ Dr. Reddy’s Foundation Core
Daund UPNRM RL Project - Daund-UPNRM (Pune)
Sudhaghad RL Project - Raigad
FARMERS IMPACTED - 2014
STATE WISE LIVELIHOOD TRAINED - 2014
LIVELIHOOD IMPACTED 308814
Andhra Pradesh
Bihar
Chhattisgarh
Maharashtra
Telangana
Uttar Pradesh
West Bengal
Andhra Pradesh
Bihar
Chhattisgarh
Dadar Nagar Haveli
Delhi
Gujarat
Himachal Pradesh
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Odisha
Punjab
Rajasthan
Tamilnadu
Telangana
Uttar Pradesh
Uttarakhand
State Farmers
impacted
Andhra Pradesh 320
Bihar 311
Chhattisgarh 1012
Maharashtra 1472
Telangana 2075
Uttar Pradesh 2088
West Bengal 180
Grand Total 7458
State Incepted
Andhra Pradesh 456
Bihar 68
Chhattisgarh 405
Dadar Nagar Haveli 93
Delhi 400
Gujarat 467
Himachal Pradesh 45
Jharkhand 154
Karnataka 288
Kerala 420
Madhya Pradesh 368
Maharashtra 20
Odisha 335
Punjab 90
Rajasthan 62
Tamilnadu 35
Telangana 309
Uttar Pradesh 172
Uttarakhand 64
Total 4517
State wise no’s
from 1-Sep-14 to 30-Nov-14 (LABS)
From 1-Sep-14 to 30-Nov-14, 7458 farmers were
impacted through 3167 substantive interventions.

MSDF visit at Najafgarh LABS center
Alumni felicitation - Kanpur LABS
Field visit to Indigo Nation store - Kanpur LABS
Job Fair - Agra LABS
Aspirant Augustine Thomas receiving Certificate
from Mr. Mohammed Rafeeq, Dy. Comm. of
Police, Ernakulam, Kerala - Kochi LABS
SNAPSHOTS
Livelihoods Advancement Business School

SnapShots
We, the aspirants of Dr. Reddys Foundation hereby grateful to
Anji Reddy Sir for starting a foundation for the needy youth.
We developed confidence, networking skills.
Communication skills.
We converted our weakness into strengths.
Poster Design by Vijayawada Aspirants

In recent times the importance of social
media has increased. With people like
us working for the social development
sector, social media has become an
important tool of communication.
Watch for our next cover story on ‘CSR
and Social Media’ where we explore
the importance of Social Media with
regard to the social development
sector.
wHAT
NEXT?
#dreamwithDRF
A new social media campaign-
Dream with DRF- will be
launched soon. Hope we make the
best of it.

23Dr. Reddys Foundation | February 2015

SnapShot

Vol12_issue2_feb2015

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