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Vodafone
Vodafone Group is the world's largest mobile telecommunications company measured by revenues and the second largest measured by subscribers. It operates in over 30 countries and has partner networks in over 40 additional countries. Some key facts are that it is headquartered in London, was founded in 1984, and had revenues of $45.88 billion in 2011. It has acquired other operators to expand its operations, such as acquiring a 67% stake in Hutchison Essar in India in 2007.
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Vodafone
- 2. • Vodafone Group is telecommunications Company Headquartered In London. Un • It is the World's Largest Mobile Telecommunications Company Measured By Revenues And The World's SECOND LARGEST Measured By Subscribers. • It is successfully Operating In Over 30 Countries And Has Partner Networks In Over 40 Additional Countries .
- 3. Founded 1984 HEADQUARTERS LONDON , U.K. Area served Worldwide Key people GERARD KLIESTERLEE(Chairman) VITTORIO COLLAO (CEO) Products Mobile Telephony, Internet Services, Digital Television Revenue $ 45.88 billion (2011)
- 4. • Vodafone waslaunched officially on 21st September 2007. • Vodafone Acquires A 67% Stake In Hutchison Essar For $10.7 Billion. • Than on hutch was rebranded as Vodafone.
- 6. 3.19% 1.43% 0.64% 0.41% 0.37% 0.17% 0.82% 0.16% Bharti Airtel Reliance 6.83% Vodafone 19.89% Idea BSNL 10.29% Tata Aircel 16.87% Uninor 11.08% Sistema Videocon 11.20% MTNL 16.66% Stel
- 7. Bharti Reliance Airtel Idea BSNL TATA
- 8. Prepaid cellphone connection Prepaidrecharge card Top – ups Vodafone postpaid
- 9. Vodafone PCO Vodafone handyphone World calling cards I-Phone 3G Magic box handset
- 10. Tunes And Downloads Entertainment Sports Newsand updates Travel
- 11.
- 14. • Provide different features like chat, ringtones, s end and receive messages, video call, travel, games etc.
- 15. • Vodafone UK operates over 300 of its own stores. • It also sells through independent retailers e.g. Carphone Warehouse.
- 16. • Offers variouspricing structures to suit different customer groups. • Monthly price plans are available . • Phone users can top up their phone on line.
- 17. • Explain new products and ideas in newspapers and magazines. • Advertising on T.V., billboards, etc.
- 19. • Income • Age •Service usage • Life of service • Geographical condition • Nature of customer
- 20. • Home callingcards for the families of those professionals who use to work abroad. • Rs. 10 recharge for small user. • Cheap SMS facility for youth
- 21. • Vodafone ismore young and fun brand. • Zoozoo and parrot will be retained for the brand position. • They talk about the exclusivity of the network and the service they are offering to the customer.
- 23. • Vodafone sponsored the international Test Series in Australia over the summer. • Michael Clarke was chosen as a brand ambassador of Vodafone.
- 24. • UEFA andVodafone entered into a contract in 2007. • Italian and British fans got a chance to win tickets to see match. • Campaign ran for 5 weeks.
- 25. • Vodafone McLaren Mercedes team is competing in the 2011 Formula 1 World Championship with drivers Lewis Hamilton, Jenson Button, Pedro de la Rosa and Gary Paffett .
- 27. • Vodafone andBigg Boss entered into a contract in 2008 (Bigg Boss season 2). • Customer gets a chance to ask a question to his favorite contestant.
- 28. • Vodafone hassigned deal with Indian Premier League for 5 years till 2012 amounting to $25 million. • Customers will be able to order tickets for IPL matches. • Customer can also participate in the „Predict the Man of the Match‟ contest.
- 31. • A freepre-paid Vodafone connection with six months validity. • Rs 50 worth of talk time free. • Two Bonus cards with very low call rates. • A two-year replacement warranty.
- 32. • Vodafone haslaunched a new 3G Android phone in India at an attractive price of Rs 4,995. The new Vodafone Smart is powered by Qualcomm's Snapdragon S1 processor and Android 2.2.1 operating system.
- 36. • Vodafone chosethe Indian Premier League 2 (IPL-2) as a platform to launch Zoozoo. • Vodafone extensively promoted these characters on social networking sites. • Vodafone has also announced to launch the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirts, etc.
- 38. • Zoozoo tookbreak. • Introducing new Ultra-Pocket Sized Tariff at just Rs 4.
- 39. • Unpredictable loss of signal. • People are unable to connect to the “My account” on the website .
- 40. • Improve autoroam coverage in India, South Africa, Thailand, Chi na, Japan and U.S.A. • Improve coverage by creating a facility exchanging messages where coverage is weak.