Visualmerchandisingportfolio.ppt
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This document discusses the various tools and techniques used by retail visual merchandisers, including planning visual presentations, using mannequins and other props, lighting displays, signage, sound, themes, colored displays, graphics, window structures, design principles, and creating a visual archive to creatively pitch ideas in retail visual merchandising. It focuses on the many elements that go into crafting an effective retail display and storefront presentation.
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Visualmerchandisingportfolio.ppt
- 1. Deborah T Wo lff By Deborah T Wolff = Retail Visual Merchandiser
- 2. PLANNING AND DEVELOPING A VISUAL PRESENTATION
- 3. MATERIALS, PROPS AND TOOLS OF THE TRADE
- 4. MANNEQUINS AND OTHER HUMAN FORMS
- 5. LIGHTING AND DRAMATIZING THE SELLING FLOOR AND THE DISPLAY AREAS
- 6. SIGNAGE & TOOLS THAT TELL A STORY
- 7. SOUND USAGE
- 8. THEME AND SETTINGS FOR WINDOWS AND INTERIORS
- 9. DRAPED COLORED VISUAL DISPLAYS
- 11. STORE FRONT AND WINDOW STRUCTURE
- 12. PRINCIPLES OF DESIGN – DISPLAY PROPS
- 13. By Deborah T Wolff FINALE - VISUAL ARCHIVE – THE CREATIVE PITCH IN RETAIL VISUAL