This document discusses the importance of branding and video content for advertisers. It notes that eyeballs are open to new visual experiences across multiple screens. Short-form video is best for getting a big audience as it is easily consumed and forces getting to the point quickly. Long-form video works if it tells a compelling story, uses the right platforms, and already has an audience. The document emphasizes getting viewers to share content in order to reach new audiences, as users are in control of their experiences across different devices.

1. VIDEO IS BRANDING
REINVENT
VIDEO
ADVERTISING

2. WHY IS BRANDING IMPORTANT TO
ADVERTISERS?

3. EYEBALLS ARE OPEN TO ANY
NEW VISUAL EXPERIENCE

4. EVEN THE ADS WITH THIS GUY

5. EYEBALLS NOT FOCUSING ON ONE
SCREEN - MORE VISUAL EXPERIENCES

6. Brand Name is the most valuable asset

9. *18th Edition of Brand Keys Loyalty Research 2014

10. *SIMOnlyContracts.co.uk Study 2014
Brand is a sales driver

11. Connect the product to consumers
The Future Of Branding Is Creating Real Connections
Between Consumers And Products

12. *Brand Keys 2015 Customer Loyalty Engagement Winner for Aviation.

13. Most Re tweeted Picture on Twitter Ever

14. Understanding Branded Video Content
Entertain
Engaging
Shareable
Influence

15. Online Video Success in 2015

16. • Start with: what story do you want to tell – not what are my
results should be
• Build your plans to tell that story – add the right elements to
build
• Use – owned and paid media to support the story
Telling a story

17. • Captivate and Inspire Your Viewers – build emotional
connections.
• Cross Promotion and Collaborations – use famous
people or other brands
• Sustainability: Make Sure You Keep Them Watching –
Video Length
Content

18. Short-form Video: Easily Created, Easily Consumed
Gets the biggest Audience
Adroit Digital* 2014 Survey
• Short-form videos are easily
consumed, which is handy as
online videos has trained viewers
to expect immediate entertainment
and results.
• Short-form video forces you to
get to the point, but it allows your
audience to quickly receive it.

19. • It tells a story
• Uses the Right platforms
• You already should have an audience
Long form video content:

21. Online Video Success in 2015 :
Get the Viewer to Share Your Content

22. Users Behaviour

24. Reach new audiences – users are not
in one place

25. Users are in control

26. The device is irrelevant

27. Give the users what they want where
they want

28. Be Meaningful

29. Presented by: Shoaib Ahmed
@shoaibahmed7