Uploaded bySusan Murphy
Video for Your Small Business
This document provides an overview of how to create effective videos for small businesses. It discusses identifying story ideas, following a three-step production process of pre-production, production, and post-production. Pre-production is emphasized as the most important step, involving mapping out the story, scenes, equipment and logistics. Tips are provided for smooth shooting and editing. The goal is to publish the video and promote it online through sites like YouTube.
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Video for Your Small Business
- 1. Welcome! Video for SmallBusiness
- 2. What We’ll Learn •What can I make a video about? • The most important thing to remember when making a video • Phases of production • Gear and Gadgets • Activity - Find the Story! • Discussion - Exploring Video for your Business
- 3. What’s wrong withthis picture?
- 4. What can Imake a video about?
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- 7. What can Imake a video about? • Market a product • Profile interesting people (clients, employees, community members) • Give advice, share expertise • Cover an event • Describe your services
- 8. What’s Your Story? •Every great video begins with a story • Every idea has a story waiting to be told • How do you find your story?
- 9. What are someof the elements of a good story?
- 10. A good storyhas a beginning, a middle and an end.
- 11. A good story sparksemotion
- 12. A good story provokes thought
- 13. The Production Process • Production is a three- Pre-Production step process • Often, people forget about pre-production Production • Pre-production is the storytelling step and is the MOST IMPORTANT! Post-Production
- 14. The Production Process Pre-Production Production works on the 80/20 rule: 80 percent of your work Production is in the pre- production step! Post-Production
- 15. How to Winat Pre-Production • Get Perspective: How are you going to tell the story? (is it first person? A narrative tale? An art video? A retrospective?) • Map it out: What are you going to to to tell the story about? (a clear roadmap of how you’re going to shoot - storyboard or script) • Plan it out: When, and where, and what do you need to shoot?
- 16. Scene Breakdown Map SCENE TECH PEOPLE PROPS SCENE II: INT. Camera Camera Op Coffee Pot NIGHT: Jon comes Tripod Director Coffee Cup into the kitchen 2x work lights with Audio Bathrobe wearing a bathrobe stands Actor (Jon) and pours himself a Boom mic and pole cup of coffee. • Group your scenes in ways that make sense (e.g. group all kitchen scenes together) • Plan it in advance - never wait till you get to location to figure out what to shoot!
- 17. Tips for aSmooth Production Day • Make sure you’ve got all the equipment you need and that you know how to use it. • Bring extra copies of the script • Get there early! • Strive for controlled chaos • Keep detailed notes as you shoot to make editing easier (recruit your most organized friend or employee!) • Hydrate!
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- 19. Camera You don’t needto drop $1000 on a camera Many phone cameras these days are HD!
- 20. Tripod Have an option availableto stabilize your camera Again, it doesn’t have to cost a fortune!
- 21. Lighting • Shoot outdoorsif possible • Control existing light or use work lights or desk lamps
- 22. Audio • Camera micscan work in close quarters • Use an external audio recorder or microphone ideally • Minimize background noise for best results
- 23. Hit the hardwarestore! • You can never have enough duct tape and clothespins on hand!
- 24. Post Production • There are a number of simple editing tools • Windows Movie Maker, iMovie are great and FREE! • YouTube has FREE editing features available now! • Adobe Premiere, Final Cut are not free and more advanced • Use the tools you feel most comfortable with
- 25. Tips for SmoothEditing • If you’ve done a good job with your script and have taken good notes when shooting, editing will be smooth! • Map your edit out on paper first - pick the best clips and be organized before you start.
- 26. A Word onCopyright • Ensure your music and images are not subject to copyright • You can use images and music licensed under CreativeCommons.org (provided you give attribution) • Creative Commons images: MorgueFile, Flickr Creative Commons • Creative Commons (podsafe) music: Free Music Archive, MusOpen.org, iBeat.org
- 27. Just Hit Publish! • Publish your video • Start promoting (blog, Twitter, Facebook, etc) • YouTube is the 2nd largest search engine!
- 28. 6 Steps toGreat Video 1) Figure out your story (brainstorm and write it down!). 2) Figure out how you want to tell your story (your perspective). 3) Pre-production: Prepare your script scene by scene, listing action, equipment, props and people. Plan the logistics of your production. 4) Production: Have a smooth shoot! 5) Post production: Map out your edit on paper before you start editing 6) Publish: Get your video up on YouTube and tell the world!
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- 32. Thank you! • ShawnMacDonell, CreatiVision, @passiontoaction • Susan Murphy, Jester Creative, @suzemuse • Patti Church, Algonquin College, @pattichurch • Follow The Third Place on Twitter @thirdplaceott • Join our Facebook Group - exclusively for TPO participants!