The document outlines a loyalty program between Vans and SDS stores where customers earn 1 point for every $1 spent on Vans products. Customers can redeem 800 points for a free entry to a local event sponsored by Vans or SDS. The goal of the 2-year program is to increase long-term loyalty and financial stability through rewarding customers with experiences at events related to Vans' target market of counter-culture activities like art, music, and sports.

1. CRM STRATEGY

2. &

3. THE VANS’-sensational
Loyalty Programme
Purchase Vans products within SDS stores
For every $1 Spent on Vans product within the SDS
stores, the customer receives 1 point.
Earn 800 points and the customer receives 1 free
entry to a specific local event*, in which Van’s/SDS
sponsors, host and/or endorses.
Includes industry related events & promotional
happenings…

5. VANS’-sensational
Loyalty Member

7. Important Campaign ?#@*&%!
Target Market:
Vans’ target market includes young individuals who
are involved in a high degree of counter-culture.
Vans four counter-cultural pillars include
art, music, action sports and street culture.
Campaign Inf0:
Campaigns Duration: 2 Years
No card (Digits)
Joint objective & Relationship
Increase loyalty long-term financial
stability

8. More ?#@*&%!
• Reward consumer via Experience
 Enhances relations with the Vans/SDS brand due to direct and indirect
contact to which the consumer experiences via the event
 Emotional value. creates stronger relations, which assist in providing a
stronger customer retention rate
• Motivation
 Consumers characterize openness and genuine concern for a brand’s
goods or services and will respond in a willingness to sacrifice short-term
and long-term compensations for long-term gain (Bennett, 2011)
 Incentive and demand via an end result.
• Measurability
• Rules