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Validating AHP and ANP in
Exercises with Known Answers




                        By
                   Rozann Saaty
         Creative Decisions Foundation
            4922 Ellsworth Avenue
            Pittsburgh, PA 15213
        Email: rozann@creativedecisions.net
            Fax: 412-681-4510
                                          1
Validation Examples
•   Fundamental Scale of the AHP
•   Single Pairwise Comparison Matrices
•   Hierarchical Validation Examples
•   Networks with Feedback and Dependence
•   Saaty Compatibility Index
•   Complex Model Validation with Benefits,
    Opportunities, Costs and Risks
                                   2
Fundamental Scale of Absolute Numbers
      1     Equal importance
      3     Moderate importance of one over another
      5     Strong or essential importance
      7     Very strong or demonstrated importance
      9     Extreme importance
  2,4,6,8 For Intermediate values
  1.1,1.2,…,1.9 Decimals for very close comparisons
          Use Reciprocals for Inverse Comparisons
                                             3
Three Examples of Estimating Relative
  Values in a single pairwise matrix

      Relative areas of shapes
      Relative weights of objects
      Relative distances to cities




                                      4
Estimating Relative Areas using AHP
    (one of the first validation exercises)


          B
                                  A
           E


            D                     C

                                      5
One Individual’s Judgment Matrix
                         for Estimating Relative Areas


              Circle   Triangle   Square   Diamond    Rec-    Eigenvector     Actual
                                                     tangle     (priority    Relative
                                                               vector of    Sizes from
                                                                relative    Measuring
                                                                 sizes)       Figures
Circle          1         9        2.5       3         6        0.488        0.467
Triangle       1/9        1        1/5      1/3.5    1/1.5      0.049        0.046
Square        1/2.5       5         1        1.7       3        0.233        0.241
Diamond        1/3       3.5      1/1.7      1        1.5       0.148        0.149
Rectangle      1/6       1.5       1/3      1/1.5      1        0.082        0.097

         *Only the judgments in bold must be made, the others are
         automatically determined




                                                                    6
A Relative Priority Scale Applies to a Particular Group of
 Objects – if the Objects Change, the Priorities Change

                         Relative    Relative
                         Priority    Priority
                         Scale       Scale
                         with Five   with
                         Figures     Square
                                     removed

             Circle      .467        .615

             Triangle    .046        .061

             Square      .241        xxxxxxxxxxxxx
                                     xxxxxxxxxxxxx


             Diamond     .149        .196

             Rectangle   .097        .128

                                                     7
Relative Weights of Objects
Weight       Radio   Typewriter    Large    Projector    Small    Eigenvector    Actual
                                  Attache               Attache
                                                                  Results       Relative
                                   Case
                                                                                Weights
Radio         1         1/5         1/3        1/4        4            0.09       0.10
Typewriter    5          1          2          2          8            0.40       0.39
Large         3         1/2         1          1/2        4            0.18       0.20
Attache
Case
Projector     4         1/2         2          1          7            0.29       0.27
Small         1/4       1/8         1/4        1/7        1            0.04       0.04
Attache
Case




                                                                   8
Distances of Cities from Philadelphia
Comparison Cairo Tokyo Chicago San London Montreal Eigen- Distance to Relative
of Distances                  Francisco            vector Philadelph Distance
    from                                                  ia in miles
Philadelphia
Cairo        1    1/2   8        3       3       7     0.263   5,729    0.278
Tokyo        3    1     9        3       3       9     0.397   7,449    0.361
Chicago     1/8   1/9   1       1/6     1/5      2     0.033    660     0.032
San         1/3   1/3   6        1      1/3      6     0.116   2,732    0.132
Francisco
London      1/3   1/3    5       3       1       6     0.164   3,658    0.177
Montreal    1/7   1/9   1/2     1/6     1/6      1     0.027    400     0.019
                                                         9
Validation with Hierarchies
• An Investment Model
• Barzilai’s Wrong Hierarchical Structures –
  we show how to do them correctly




                                   10
An Investment Example
              using Arithmetic
         Calculating investment returns using arithmetic
          AHP needs to match these results if it is valid
                C1         C2              Total  Normalized
                Interest   Capital Gains   Return     Total
                Return     Return                 Return
                                                  (relative returns
                                                      of the two
                                                      investments)
Investment A    $3         $10             $13      13/34 = 0.382

Investment B    $6         $15             $21      21/34 = 0.618

Totals          $9         $25             $34



                                                  11
The Same Investment Example
     using AHP in the Wrong Way
Obtain priorities by normalizing dollars in each column, add and
                   re-normalize to get final results
             C1         C2          Sum of     Normalized
             Interest   Capital     Normalized   Sum
             Return        Gains    Return
             (norm.)    Return
                        (norm.)
Investment   3/9        10/25       11/15         11/30=.367
   A                                                   ≠.382
Investment   6/9        15/25       19/15         19/30=.633
   B                                                   ≠.618
Totals       1          1           2

                                                  12
Using AHP the Right Way
       C1              C2                  Total      Weight and
       9/34            25/34               Dollars    Add to get the
                                                      Correct Relative
                                                      Priorities
A      3/9×9/34=3/34   10/25×25/34=10/34   13         13/34 =0 .382

B      6/9×9/34=6/34   15/25×25/34=15/34   21         21/34 = 0.618

Dol-   9               25                  34
lars




                                                     13
OBJECTIONS
• I don’t want to go through all this nonsense to
  figure out correct weights for the criteria.
• Ans: We are only doing this to show AHP can
  produce correct results with actual scales. In
  practice one would combine numbers from the
  same scale under a single criterion first using
  whatever formulas are appropriate.
• Oh, very well, but what if you have intangibles?
• Ans: We establish the importance of the criteria
  through pairwise comparisons.

                                        14
Conclusion
• In any validation exercise it is necessary to
  establish the weights of the criteria correctly
  so they will give the results you are
  assuming. You cannot assume criteria
  weights at the top of the hierarchy and
  results at the bottom that are in conflict.



                                     15
Predicting International Chess
    Competition Outcome
    by Number of Games




                         16
Barzilai’s Hierarchical Validation
                      Example
The president and three vice-presidents of a company are analyzing
their marketing options. The company produces and sells a single
product for a fixed price through five stores in the city. Stores 1 and 2
are in the city’s West Side, store 3 is at City Centre, and stores 4 and 5
are in the East Side. They all agree to define the company’s value
function as its total annual revenue where represents annual sales in
millions of dollars in store i, i = 1,…,5. The company needs to choose
between marketing strategies A and B. These strategies will result in
annual revenue of P = (3, 3, 1, 1, 1) if strategy A is chosen and Q = (1,
1, 1, 3, 3) in millions of dollars if strategy B is implemented.

 Barzilai concludes that v(x) = x1+ x2 + x3 + x4 + x5 and since
 v(P) = v(Q) = 9 (millions of dollars) the two alternatives are equally preferred
                                                               17
Barzilai’s hypothesis:
  grouping the stores in different
 ways should give the same result
         if AHP is valid.
   What he finds: grouping the stores in
   different ways gives different results.
Why? He does not understand that criteria
weights are not arbitrary; they depend on
 the structure and the assumed results.
                                  18
Three Structures
       (we show two here)
Barzilai creates three different structures
by grouping the five stores into
territories in three ways, making the
casual and unjustifiable assumption that
the criteria and subcriteria weights
have default equal values, regardless of
the structure.
                                 19
First Structure
                                 v1




                   1/3         1/3            1/3
                                                                       Territories
                   s1                 s2               s3




          1/2       1/2         1           1/2             1/2
                                                                          Stores
             x1           x2           x3         x4              x5




Barzilai concludes that v(x) = (1/6, 1/6,1/3,1/6,1/6)
                             = (1/6, 1/6,2/6,1/6,1/6)
                             = 1+ 1 + 2 + 1 + 1 ≠ 9 (million dollars)
            Actually, these are priorities anyway, not dollars!
                                                        20
Right AHP way to do first structure
                                               V   1



            s1=8/18=.444                           s2=2/18=.111            s3=8/18=.444
                 8M                                     2M                      8M

 Store S1          Store S2             Store S3                Store S4          Store S5
x1=4/8=.5         x2=4/8=.5             x3=2/2=1               x4=4/8=.5         x5=4/8=.5
   4M                4M                    2M                     4M                4M


                           P2=3/4=.75              P3=1/2=.5           P4=1/4=.25         P5=1/4=.25
        P1=3/4=.75
                              3M                      1M                  1M                 1M
           3M




                                                   Q3=1/2=.5           Q4=3/4=.75         Q5=3/4=.75
        Q1=1/4=.25         Q2=1/4=.25
                                                      1M                  3M                 3M
           1M                 1M




Priority (A) =0.444×0.5×0.75+0.444×0.5×0.75+
    0.333×1×0.5+0.444×0.5×0.25+0.444×0.5×0.25 = 0.50
Priority (B) = 0.444×0.5×0.25+0.444×0.5×0.25+
                                                     21
       0.333×1×0.5+0.444×0.5×0.75+0.444×0.5×0.75 = 0.50
Second Structure
                                         v2



                        1/2                     1/2
                                                                          Territories
                   t1
                                                          t2




         1/3     1/3               1/3         1/2             1/2
            x1                x2          x3         x4              x5
                                                                                Stores




Here Barzilai concludes that v(x) = (1/6, 1/6,1/6,1/4,1/4)
                            = (2/12, 2/12,2/12,3/12,3/12)
                            = 2+ 2+ 2 + 3 + 3 ≠ 9 (million dollars)
                Again, confusing priorities with dollars.
                                                        22
How Do We Validate the ANP?
• Re-do the Investment Example as an ANP model
  and show the results again validate expectations.
• Estimate market share using a network (Walmart,
  Kmart and Target example)
• Do a complex BOCR model (ANWR voting
  results)




                                        23
Investment Example as ANP Model
                                                      Table 4 Data for the Investment Problem
                                                                               Criteria      Alternatives
Criteria
Cluster                                                                                      A1
                  Interest Return   Capital Gains                                    C2     First      A2
                                    Return                               C1         Capi-   Inve    Second
                                                                         Inter-      tal    stme     Invest
                                                                         est        Gains     nt      ment

                                                     1Cri-   C1 -
Alternatives                                         teria   Interest      0           0     3        6
Cluster
                                                             C2 -
               Alternative A         Alternative B
                                                             Capital
                                                             Gains         0           0     10       15
                                                     2Alt-
                                                     ernat   A - First
                                                     ives    inv.          3           10    0        0
                                                             B-
                                                             Second
                                                             inv.          6           15    0        0
                                                                                  24
ANP VIEWS
       Supermatrix




            25
ANP RESULTS
                                               Final Priorities(same as
              Limit Matrix
                                                Hierarchical Results)
(normalize by cluster to get final results)
                                              Investmt 1        .3824

                                              Investmt 2        .6176

                                               Interest         .2647

                                               Capital          .7352
                                               Gains
                                                       26
Walmart, Kmart and Target




                    27
Comparison with Actual Data
      Mass Merch-   Market Share            ANP Model
      andizers      Actual (1998)           Results
      Walmart       .548                    .573
                    (58Billion)
      Kmart         .259                    .221
                    (27.5 Billion)   20.3


      Target        .192                    .206
                    (20.3 Billion)




Closeness of Results:
Saaty Compatibility Index: 1.011
                                                   28
Saaty Compatibility Index
• Compute the Saaty Compatibility Index by
  forming two pairwise comparison matrices: A
  from the results and B from the actual relative
  values.
• Transpose the A matrix and perform
  Hadamard matrix multiplication (cell-wise): AT
  x B. Sum each row and sum those results.
  Divide by n2. The result is the Saaty
  Compatibility Index. A value of 1.0 means the
  vectors exactly coincide.
• The closer to 1.0, the better the result.

                                     29
The Next Step in Validation
• Validating multilevel ANP models.
• The ANWR model for determining
  whether or not the US should allow
  drilling for oil in Alaska.


• Results:


                               30
• In a recent poll, native Alaskans supported
  opening ANWR to oil and gas exploration.
  The question asked was “Do you believe oil
  and gas exploration should or should not be
  allowed within the ANWR Coastal Plain?”
              Poll Results              Model
                                        Results

                                         77.7%
                                         22.3%

                                   31

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Validation examples AHP and ANP

  • 1. Validating AHP and ANP in Exercises with Known Answers By Rozann Saaty Creative Decisions Foundation 4922 Ellsworth Avenue Pittsburgh, PA 15213 Email: rozann@creativedecisions.net Fax: 412-681-4510 1
  • 2. Validation Examples • Fundamental Scale of the AHP • Single Pairwise Comparison Matrices • Hierarchical Validation Examples • Networks with Feedback and Dependence • Saaty Compatibility Index • Complex Model Validation with Benefits, Opportunities, Costs and Risks 2
  • 3. Fundamental Scale of Absolute Numbers 1 Equal importance 3 Moderate importance of one over another 5 Strong or essential importance 7 Very strong or demonstrated importance 9 Extreme importance 2,4,6,8 For Intermediate values 1.1,1.2,…,1.9 Decimals for very close comparisons Use Reciprocals for Inverse Comparisons 3
  • 4. Three Examples of Estimating Relative Values in a single pairwise matrix  Relative areas of shapes  Relative weights of objects  Relative distances to cities 4
  • 5. Estimating Relative Areas using AHP (one of the first validation exercises) B A E D C 5
  • 6. One Individual’s Judgment Matrix for Estimating Relative Areas Circle Triangle Square Diamond Rec- Eigenvector Actual tangle (priority Relative vector of Sizes from relative Measuring sizes) Figures Circle 1 9 2.5 3 6 0.488 0.467 Triangle 1/9 1 1/5 1/3.5 1/1.5 0.049 0.046 Square 1/2.5 5 1 1.7 3 0.233 0.241 Diamond 1/3 3.5 1/1.7 1 1.5 0.148 0.149 Rectangle 1/6 1.5 1/3 1/1.5 1 0.082 0.097 *Only the judgments in bold must be made, the others are automatically determined 6
  • 7. A Relative Priority Scale Applies to a Particular Group of Objects – if the Objects Change, the Priorities Change Relative Relative Priority Priority Scale Scale with Five with Figures Square removed Circle .467 .615 Triangle .046 .061 Square .241 xxxxxxxxxxxxx xxxxxxxxxxxxx Diamond .149 .196 Rectangle .097 .128 7
  • 8. Relative Weights of Objects Weight Radio Typewriter Large Projector Small Eigenvector Actual Attache Attache Results Relative Case Weights Radio 1 1/5 1/3 1/4 4 0.09 0.10 Typewriter 5 1 2 2 8 0.40 0.39 Large 3 1/2 1 1/2 4 0.18 0.20 Attache Case Projector 4 1/2 2 1 7 0.29 0.27 Small 1/4 1/8 1/4 1/7 1 0.04 0.04 Attache Case 8
  • 9. Distances of Cities from Philadelphia Comparison Cairo Tokyo Chicago San London Montreal Eigen- Distance to Relative of Distances Francisco vector Philadelph Distance from ia in miles Philadelphia Cairo 1 1/2 8 3 3 7 0.263 5,729 0.278 Tokyo 3 1 9 3 3 9 0.397 7,449 0.361 Chicago 1/8 1/9 1 1/6 1/5 2 0.033 660 0.032 San 1/3 1/3 6 1 1/3 6 0.116 2,732 0.132 Francisco London 1/3 1/3 5 3 1 6 0.164 3,658 0.177 Montreal 1/7 1/9 1/2 1/6 1/6 1 0.027 400 0.019 9
  • 10. Validation with Hierarchies • An Investment Model • Barzilai’s Wrong Hierarchical Structures – we show how to do them correctly 10
  • 11. An Investment Example using Arithmetic Calculating investment returns using arithmetic AHP needs to match these results if it is valid C1 C2 Total Normalized Interest Capital Gains Return Total Return Return Return (relative returns of the two investments) Investment A $3 $10 $13 13/34 = 0.382 Investment B $6 $15 $21 21/34 = 0.618 Totals $9 $25 $34 11
  • 12. The Same Investment Example using AHP in the Wrong Way Obtain priorities by normalizing dollars in each column, add and re-normalize to get final results C1 C2 Sum of Normalized Interest Capital Normalized Sum Return Gains Return (norm.) Return (norm.) Investment 3/9 10/25 11/15 11/30=.367 A ≠.382 Investment 6/9 15/25 19/15 19/30=.633 B ≠.618 Totals 1 1 2 12
  • 13. Using AHP the Right Way C1 C2 Total Weight and 9/34 25/34 Dollars Add to get the Correct Relative Priorities A 3/9×9/34=3/34 10/25×25/34=10/34 13 13/34 =0 .382 B 6/9×9/34=6/34 15/25×25/34=15/34 21 21/34 = 0.618 Dol- 9 25 34 lars 13
  • 14. OBJECTIONS • I don’t want to go through all this nonsense to figure out correct weights for the criteria. • Ans: We are only doing this to show AHP can produce correct results with actual scales. In practice one would combine numbers from the same scale under a single criterion first using whatever formulas are appropriate. • Oh, very well, but what if you have intangibles? • Ans: We establish the importance of the criteria through pairwise comparisons. 14
  • 15. Conclusion • In any validation exercise it is necessary to establish the weights of the criteria correctly so they will give the results you are assuming. You cannot assume criteria weights at the top of the hierarchy and results at the bottom that are in conflict. 15
  • 16. Predicting International Chess Competition Outcome by Number of Games 16
  • 17. Barzilai’s Hierarchical Validation Example The president and three vice-presidents of a company are analyzing their marketing options. The company produces and sells a single product for a fixed price through five stores in the city. Stores 1 and 2 are in the city’s West Side, store 3 is at City Centre, and stores 4 and 5 are in the East Side. They all agree to define the company’s value function as its total annual revenue where represents annual sales in millions of dollars in store i, i = 1,…,5. The company needs to choose between marketing strategies A and B. These strategies will result in annual revenue of P = (3, 3, 1, 1, 1) if strategy A is chosen and Q = (1, 1, 1, 3, 3) in millions of dollars if strategy B is implemented. Barzilai concludes that v(x) = x1+ x2 + x3 + x4 + x5 and since v(P) = v(Q) = 9 (millions of dollars) the two alternatives are equally preferred 17
  • 18. Barzilai’s hypothesis: grouping the stores in different ways should give the same result if AHP is valid. What he finds: grouping the stores in different ways gives different results. Why? He does not understand that criteria weights are not arbitrary; they depend on the structure and the assumed results. 18
  • 19. Three Structures (we show two here) Barzilai creates three different structures by grouping the five stores into territories in three ways, making the casual and unjustifiable assumption that the criteria and subcriteria weights have default equal values, regardless of the structure. 19
  • 20. First Structure v1 1/3 1/3 1/3 Territories s1 s2 s3 1/2 1/2 1 1/2 1/2 Stores x1 x2 x3 x4 x5 Barzilai concludes that v(x) = (1/6, 1/6,1/3,1/6,1/6) = (1/6, 1/6,2/6,1/6,1/6) = 1+ 1 + 2 + 1 + 1 ≠ 9 (million dollars) Actually, these are priorities anyway, not dollars! 20
  • 21. Right AHP way to do first structure V 1 s1=8/18=.444 s2=2/18=.111 s3=8/18=.444 8M 2M 8M Store S1 Store S2 Store S3 Store S4 Store S5 x1=4/8=.5 x2=4/8=.5 x3=2/2=1 x4=4/8=.5 x5=4/8=.5 4M 4M 2M 4M 4M P2=3/4=.75 P3=1/2=.5 P4=1/4=.25 P5=1/4=.25 P1=3/4=.75 3M 1M 1M 1M 3M Q3=1/2=.5 Q4=3/4=.75 Q5=3/4=.75 Q1=1/4=.25 Q2=1/4=.25 1M 3M 3M 1M 1M Priority (A) =0.444×0.5×0.75+0.444×0.5×0.75+ 0.333×1×0.5+0.444×0.5×0.25+0.444×0.5×0.25 = 0.50 Priority (B) = 0.444×0.5×0.25+0.444×0.5×0.25+ 21 0.333×1×0.5+0.444×0.5×0.75+0.444×0.5×0.75 = 0.50
  • 22. Second Structure v2 1/2 1/2 Territories t1 t2 1/3 1/3 1/3 1/2 1/2 x1 x2 x3 x4 x5 Stores Here Barzilai concludes that v(x) = (1/6, 1/6,1/6,1/4,1/4) = (2/12, 2/12,2/12,3/12,3/12) = 2+ 2+ 2 + 3 + 3 ≠ 9 (million dollars) Again, confusing priorities with dollars. 22
  • 23. How Do We Validate the ANP? • Re-do the Investment Example as an ANP model and show the results again validate expectations. • Estimate market share using a network (Walmart, Kmart and Target example) • Do a complex BOCR model (ANWR voting results) 23
  • 24. Investment Example as ANP Model Table 4 Data for the Investment Problem Criteria Alternatives Criteria Cluster A1 Interest Return Capital Gains C2 First A2 Return C1 Capi- Inve Second Inter- tal stme Invest est Gains nt ment 1Cri- C1 - Alternatives teria Interest 0 0 3 6 Cluster C2 - Alternative A Alternative B Capital Gains 0 0 10 15 2Alt- ernat A - First ives inv. 3 10 0 0 B- Second inv. 6 15 0 0 24
  • 25. ANP VIEWS Supermatrix 25
  • 26. ANP RESULTS Final Priorities(same as Limit Matrix Hierarchical Results) (normalize by cluster to get final results) Investmt 1 .3824 Investmt 2 .6176 Interest .2647 Capital .7352 Gains 26
  • 27. Walmart, Kmart and Target 27
  • 28. Comparison with Actual Data Mass Merch- Market Share ANP Model andizers Actual (1998) Results Walmart .548 .573 (58Billion) Kmart .259 .221 (27.5 Billion) 20.3 Target .192 .206 (20.3 Billion) Closeness of Results: Saaty Compatibility Index: 1.011 28
  • 29. Saaty Compatibility Index • Compute the Saaty Compatibility Index by forming two pairwise comparison matrices: A from the results and B from the actual relative values. • Transpose the A matrix and perform Hadamard matrix multiplication (cell-wise): AT x B. Sum each row and sum those results. Divide by n2. The result is the Saaty Compatibility Index. A value of 1.0 means the vectors exactly coincide. • The closer to 1.0, the better the result. 29
  • 30. The Next Step in Validation • Validating multilevel ANP models. • The ANWR model for determining whether or not the US should allow drilling for oil in Alaska. • Results: 30
  • 31. • In a recent poll, native Alaskans supported opening ANWR to oil and gas exploration. The question asked was “Do you believe oil and gas exploration should or should not be allowed within the ANWR Coastal Plain?” Poll Results Model Results 77.7% 22.3% 31