VaViking is a lovely small company that provides worlds-class infant milk powder. Vivian Liu, mother and VaViking’s president wanted to create a whole new image for her great organization. Her simple but clear vision was: “make it better”. Redfire developed the product name, VaViking, what represent the freshness and purity of the brand. Taking the parents as a starting point, we want to give VaViking a friendly but above all a family orientated reflection. The design of the product has been based on philosophy of the company, which is thrust, love and quality. Also manufacturing-, environmental- and social ethics were highly valued in the packaging design. VaViking has been on the market for about 2 months and sales have grown exponentially nationwide.