Although these data are for 2006, they are the most current available for wildlife recreation-tourism, plus the annual economic contributions are in all likelihood going up, not down! These are data from Southwick & Associates, produced under contract with the Utah Division of Wildlife Resources, using the USFWS produced report on the 2006 National Survey of Fishing, Hunting, & Wildlife-associated Recreation

1. Utah Wildlife Recreation: Participation &
Economic Contributions (1996 – 2006)
USFWS National
Survey of Fishing,
Hunting & Wildlife-
Associated Recreation
Presented at the
2010
Utah Tourism
Conference
Dana E. Dolsen, Human Dimensions
Coordinator, Utah Wildlife Resources Logan, Utah

3. Total 2001 – 2006 Economic Contributions of
Fishing, Hunting, & Wildlife Viewing in Utah
$ Billions
1.6
1.57 Utah’s Economy Ripple Effects:
1.4 Total Impacts:
1.23
1.2
1.04 1.0 $2.3 billion in 2006
2001
1 Total $2.6 billion in 2001
0.8 Impacts
2006
Fishing and Hunting –
0.6
Total $1.23 billion combined in 2006
0.4 Impacts
$1.57 billion combined in 2001
0.2
Wildlife Viewing –
0
Hunt/Fish $1.0 billion in 2006
Hunt/Fish View
$1.04 billion in 2001

5. Days of Hunting Wildlife in Utah:
Numbers in
1996 - 2006
THOUSANDS 2.5 m
2,500
2,000
1.7 m T
1,500 O U 1.4 m
T
U T T T
1,000 O U
T A A O
T NON T NON
A L H NON T
500 A UT UT A UT
L H A
H
0 L
1996 2001 2006
Days hunted in Utah decreased by a million in 2006 vs. 2001,
dropping about a third of a million days compared to 1996!

6. Outdoor Recreation Participants in U.S.
2006-2008 Hunting & Shooting Sports*
1 Yr. Change (2007-08)
*Outdoor Foundation 2009 Topline Report
Bow
14000
1.4 mill -2.5%
Handgun
1.2 mill
12000 10.7%
Rifle
1 mill
10000 -2.7%
Shotgun
800 k
8000 2.2%
Sport Clays
600 k
6000 4.1%
Trap/Skeet
4000
400 k 8.7%
Handgun-
2000 Target 13.9%
200 k
Rifle-Target
0 5.4%
Archery
2006 2007 2008 7.7%

8. Utah Hunting Expenditures:
1996 - 2006
Numbers in
THOUSANDS
400000
$306.2 m $274.4 m
300000
$189.5 m
200000
100000
0
1996 2001 2006
Hunting expenditures in Utah decreased in 2006 from 2001,
But still far exceeded ($85 million more) those of 1996!

10. Days of Angling in Utah:
1996 - 2006
Numbers in
THOUSANDS
6,000 5.2 m
5,000
3.9 m T 3.8 m
4,000 U
O T
3,000 T T
T A O
O
2,000 H T
T A A U
1,000 A U NON N NON NON
L L T
0
L T UT S UT UT
1996 2001 2006
Fewer days by Utah anglers in 2006 vs. 2001, 2006 > 1996!

11. Outdoor Recreation Participants in U.S.
2006-2008 Fishing Activities*
*Outdoor Foundation 2009 Topline Report 1 Yr. Change (2007-08)
43,100 43,859 Fly Fishing
45000 40,331 3.2%
40000
Other
35000 Freshwater
30000 Fishing -8.0%
25000 Numbers shown in millions
20000
15000
10000 6,071 5,756 5,941
5000
0
2006 2007 2008

13. Utah Angling Expenditures:
1996 - 2006
Numbers in
THOUSANDS
$398.3 m $376.5 m
400000
300000
$214 m
200000
100000
0
1996 2001 2006
Still $145 million more spent on angling in Utah during 2006
than in 1996; down $16 million from 2001.

14. That’s the news on consumptive wildlife tourism, now let’s look at wildlife viewing!

15. Outdoor Recreation Participants in U.S.
2006-08 Wildlife Viewers & Bird Watchers*
25000 22,974
24,113 *Outdoor Foundation
20,294 2009 Topline Report
20000 Numbers shown in millions
2006 Wildlife Viewers
15000 11,783
11,070 12,417 2007 Wildlife Viewers
2008 Wildlife Viewers
2006 Bird Watchers
10000
2007 Bird Watchers
2008 Bird Watchers
5000
0
Total Number

16. Days of Viewing Wildlife Away from
Numbers in
Home in Utah: 1996 - 2006
THOUSANDS
5,000 4.4 m
4,000
2.8 m T 3.0 m
3,000 O
T T U T
2,000 O A T O
T L A T U
NON
1,000
A U H NON A T NON
L T UT UT L UT
0
1996 2001 2006
Days viewing wildlife in Utah increased from 1996 to 2001,
but then returned to almost the 1996 level in 2006!

17. U.S. Outdoor Recreation Participant Ages:
2009 Wildlife Viewing vs. Bird Watching*
12000
*Outdoor Foundation
10000 2009 Topline Report
8000
6000 2007 Wildlife Viewers
2008 Wildlife Viewers
4000 2007 Bird Watchers
2008 Bird Watchers
2000
0
Youth Young Adults Adults
(6-17) Adults (25-44) (45+)
(18-24)

18. Wow! Very good participation, but the real economic benefit to Utah, is especially rural!

19. Utah Viewing Trip-Related
Expenditures: 1996 - 2006
Numbers in
THOUSANDS
800000 $682 m
$543 m
600000
400000
$236 m
200000
0
1996 2001 2006
Viewing expenditures in Utah almost tripled from 1996 in
2001 and stayed relatively high in 2006!

21. Wildlife Viewing Economic Contribution
An In-Depth Look at the Impact in Utah
•Equipment Purchase
•State Tax Revenue
•Retail Sales
•Jobs Generated

23. Viewing Equipment Expenditures
in Utah: 1996 - 2006
Numbers in
THOUSANDS
500000
$404.2 m
400000
300000 $220.7 m
200000
$83.4 m
100000
0
1996 2001 2006
Viewers in 2006 spent half as much on equipment as they
did in 2001, yet this is still almost three times 1996!

25. 1996 - 2006 Economic Contributions of
Wildlife Viewing on Utah Tax Revenues
$60 million
60,000,00 Important Impacts
$55 million
55,000,00
0 55.8 * $55.8 million total tax
50,000,00
$50 million
0 revenues generated in 2006;
45,000,00
$45 million
0 $18M more than 2001, more
40,000,00
0
$40 million 38.9
35,000,00 than 3 times that of 1996!
0
$35 million 29.4
30,000,00
0
$30 million * $29.4 million in Utah
25,000,00
0 sales/fuel tax was generated
$25 million
20,000,00
0 15.5 in 2001; $18.7 million more
$20 million
15,000,00
0 10.7 than in 1996 ($10.7
$15 million
10,000,00
0
$10 million
0 million).
5,000,000
$ 5 million 4.8 9.5
0 * $9.5 million was generated
0 in Utah income tax in 2001;
1996 2001 2006
SALES/ INC TOTAL TOTAL $4.7 million more than in
FUEL OME TAX TAX
TAX TAX 1996 ($4.8 million).

27. 1996 - 2001 Economic Contributions of
Wildlife Viewing on Utah Retail Sales
600 555.0
555.7
500 Important Impact
* In both 2006 &
400 2001 Utah wildlife
1996 viewing retail sales
300 225.8
2001 generated $555
200 2006 million (+/- $1M),
~ $330M more than
100
in 1996 ($225.8 M).
0
Sales

29. 1996 & 2001 Economic Contributions
of Wildlife Viewing on Utah Jobs
Created/Maintained
18000 16,374 Important Impact
16000
14000 * In 2006, over 10
12000 10,569 thousand Utah jobs
10000 1996 were created/sustained
8000 6,749 2001 6K less than in 2001
6000 2006 (16,374) almost 4K
4000
more jobs than in 1996
2000
0
(6,749).
Jobs

30. So, the sage tourism manager in
Utah will look closely at taking
advantage of this naturally
aligned feature. Optimize your
attractiveness by adding the value
of wildlife recreation
opportunities to your client
marketing.
Working together, we will bring
in new clientele, as well as stretch
the average length of visits. After
all, what is your ROI (return on
your investment) to offer great
Wildlife Tourism in Utah?
Wildlife is valuable to everyone!

31. One touch of nature makes the whole world
William Shakespeare